Topic - Online Video & IAB
Online Video Advertising CPM Rates – Currently a Bargain for Advertisers
We already know that online video advertising vs. traditional banner display advertising is 4-7 times more effective for advertisers. So it stands to reason that publishers should be able to generate more revenue, and they do. But advertisers can look at this as a bargain because video advertising only costs 2-3 times more on average, for now.
Online Video Advertising Industry Report For Q3 2008
Online video ad network, LiveRail recently released a complete report of the online video advertising industry titled, “State Of The Industry Report for Q3 2008″. This exhaustive report (below) highlights both the growth of online video advertising as well as the challenges with online video advertising.
According to the report, online video advertising currently only represents 2.36% of all online advertising expenditures. In addition, less than 21% of internet video streams are currently being monetized. As a result of the opportunity, online video ad spending is forecast to grow 55% in 2009 vs 2008 to almost a billion dollars.
Video Ads Generate 3 times the CPM of Banner Ads
More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released “Digital Pricing Benchmarking Study.” So, are publishers turning more and more to video ad networks to monetize remnant video advertising?
Pre-Roll vs. Overlay – Both Video Ad Formats Are Effective
Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008.
Video Ads vs. Traditional Banners – Measuring Effectiveness
I came across some interesting research from DoubleClick that compares the performance of online video advertisements (in-page video ads as opposed to in-stream video ads) with that of traditional, or image banner ads (GIFs & JPEGs). More and more, I am seeing videos run by themselves in banner positions (mostly 350*250 medium rectangle) on websites – hence…. “video banner ads”.
New – IAB Attempts to Standardize Video Ad Serving
Having settled on new video ad guidelines back in May, the Interactive Advertising Bureau (IAB) is now trying to establish a standard for video players. The IAB has just released a Digital Video Ad Serving Template, dubbed VAST, which is designed to standardize communication protocols between video players and services.
Spot Runner Overview – Cross-Media Video Marketing
Originally focused on providing affordable, high-quality television advertising solutions for local businesses, Spot Runner has quickly risen to become a comprehensive cross-media advertising solutions provider. They are currently the only company that I am aware of which provides a fully integrated advertising solution that includes video production, media planning and media buying services across multiple media types.
New – IAB in-Stream Video Ad Metrics Definitions
The Interactive Advertising Bureau (IAB) today announced the release of “Digital Video In-Stream Ad Metrics Definitions.” Created by the IAB’s Digital Video Committee, a group comprised of 145 leading interactive companies, these definitions are designed to improve the reporting of metrics for advertising agencies and marketers by providing consistency across multiple media partners.
Implications of New IAB Video Ad Guidelines
The IAB, Interactive Advertising Bureau, is an organization that helps the online advertising industry. It offers legal support, conducts research and develops industry standards. Recently it developed new standards and guidelines for online video advertising.
New In-Stream Advertising Guidelines from IAB
The Interactive Advertising Bureau (IAB) announced today that it has released a new set of guidelines for in-stream advertising. The new guidelines are supposed to simplify and standardize in-stream video advertising.New guidelines can be found here.
Eyeblaster is First to Meet New IAB Video Guidelines
Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the Media Rating Council (MRC) against the Interactive Advertising Bureau’s (IAB) Ad Impression Measurement Guidelines, making Eyeblaster the first to be accredited in the three major areas of online ad serving:
