Ad-Supported Vs Premium Subscription - A Delicately Balanced Ecosystem for Online Services
The IAB recently tapped McKinsey & Company to check into the value that users in Europe get from the free services they use. The services, which are ad-supported, offer a wide range of things like email, real-time communication, news, and networking and offer an extremely high amount of value to the users, far outweighing fears ...
The Sunday News Reel - Week of 3-10 October, 2010
I'm back from my apparent slacking off last weekend (you do know that playing video games is my job right?!) This week, now that Mark has a new appreciation of the work one of these requires, we've gone back to combining it all into one article for you so you can grab your Sunday morning ...
The Future of Display Advertising Is Interactive, Social, and Customizable
Did you ever have that one friend that was always late to every party, but then when that friend finally arrived the party would change completely for the better? Google is that friend, and the party is display advertising.
The Sunday News Reel - The Week in Review 12-18 Sept. 2010
We know, you're all busy and don't have time to catch everything that was important this week. So we are going to bring you a weekly news round up. Of course being ReelSEO we have to put a Reel in the title. I thought up the Sunday News Reel, after having tested ReelView and Reeview. ...
Adify Creates VAST Video Ad Network
Heh, that's one of my better titles right there. Plus, it's extremely accurate in both meanings. Adify has recently implemented a new VAST 2.0 network that spans the globe and expands their previous offerings.
2010 In-Stream Video Advertising Predictions - Interview With Google
Grant Crowell interviews Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?
Wow - Google Marries Video To Paid Search Ads
Okay, this is too cool. I’ve heard about this, but hadn’t seen it live and in the wild until today. While not entirely surprising, the fact that Google has added video to the paid search ads in their results is kind of a big deal.
How To Make Online Video Accessible To SMBs
In order for online video to become a completely viable marketing tool it needs to be accessible to all levels of business from sole proprietors all the way up to multinational corporations. There are far more SMBs than large corporations and that means there's a larger possibility to get some new clients for the online ...
One Giant Leap for Online Video Advertising - Solidarity
It's recently been said that the recession is slowing the adoption of online video for marketing purposes. But it's not really the only reason. There are many other reasons that advertisers and marketers aren't jumping on the bandwagon and joining the online video 'revolution.' Here's my quick list of what we need to do before ...
Recession and State of Online Video Industry Limit Adoption
More amazingly obvious research has been done by someone. This time it's been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you're all shocked and appalled and can't believe it, but apparently of it's true. What ...
Video Impact, Ad Tracking and More - Interview Tod Sacerdoti of BrightRoll
Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a result of my skepticism Tod Sacerdoti, CEO of Brightroll, thought ...
IAB VPaid Guidelines - Video Player–Ad Interface Definition Guidelines
Recently the Interactive Advertising Bureau (IAB) has been working hard to set some guidelines for all sorts of online advertising, including now, video advertising and players. Last week they released their Video Player–Ad Interface Definition Guidelines (VPAID) which looks at simplifying the buying and selling of digital video media by building a strong foundational infrastructure. ...
Unicorn and New Tier Video Streaming Deal
Hey, when it’s good enough for the NHL and NFL, we need to pay attention. So when I found out that Unicorn Media, Inc. who supply cloud-based services did a deal with New Tier, Inc. to fully integrate its streaming video application for the company’s University, NHL and NFL partners I thought I had better ...
The Death of User-Generated Online Video Content?
AccuStream iMedia Research believes that the end of the user-generated content era is close at hand as outlined in their recent report Pro Online Video Views 1998–2012. Last year, they say, there was a 25% increase in prodfessionally produced content on the web. This content generated 41.6 billion views. However if I remember correctly last ...
IAB Focuses In On Long-Form Web Video Ad Standards
Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on “long-form” Web programs, including full episodes of TV shows that run online such as ABC’s ...
