The Great Canadian Online Video Advertising Boom is Coming
IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northern neighbors. It makes sense since Canadians top the world in online video consumption (20.2 hours per viewer per month) and roughly 22.3 million Canadians (90% of Internet users there) are ...
Canadians Not All That Keen On Online Video Ads
We all know our neighbors to the north are a bit on the strange side, what with the strange bacon, interesting law enforcement uniforms and of course, the accent. But are they so different that their belief in online video advertising varies widely from us here in the States? The answer, apparently, is yes.
Video Ads Are The Most Effective, Move 41% of Affluents to Take Action
I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% of affluent people who saw video ads then took an ...
Video Ad Spending to Increase 22% in 2011 says IAB Survey
The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are in decision making positions for digital and or TV media ...
The Online Video Weekly News Reel - Opening Week Edition
Opening week in the MLB has wrapped up and I have to say, MLB.tv is doing a fantastic job so far. I bought a one-month to cover the gap between the beginning of the season and my return to America. Why am I telling you? It's online video streaming at its finest! Plus, my Milwaukee ...
SpotXchange Nabs IAB Certification for Video Advertising
You Otto know by now, SpotXchange is on the rise. To help prove that point, they were among one of the first ad networks to nail down an IAB Quality Assurance Guidelines (QAG) certification. It's a self-certification process and training program that lets clients know that SpotX has reached the upper echelons in regards to ...
YouTube Profitability Watch Update - 2011 to Top $2.25B?
Citi Analyst Mark Mahaney is again doing some prognosticating about the profitability of YouTube according to a new report he's due to put out today. Back in January when he did this I posted a reply that I think YouTube would hit $2B this year when he said $1B. So now it's time for round ...
Time-Shifting TV Usage Rises in Second Half of 2010: Nielsen
Nielsen reported on TV usage for the second half of 2010 and found that Americans watched drastically more time-shifted television than before. Of the 154 hours of TV consumption a month, up to 30 hours a month were time-shifted. That's roughly 25% of some demographics' television viewing. Much of that was probably coupled with the ...
The Online Video Weekly News Reel - 6 March 2011
February is gone, March is here, winter's ending, spring is near. Well it might not feel like it in parts of the world as there's snow in Milwaukee and it's still below freezing here in the Czech Republic, but temperatures are starting to rise, days are getting longer and soon the birds will sing and ...
Get Your Online Marketing Degree Next Week At 2011 OMS
It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some of the names on the list, and no, mine isn't ...
IAB Releases Online Video Marketing and Advertising Best Practices Guide
The International Advertising Bureau's Video Council UK (IABUK) has just recently set forth a new set of best practices in regards to online video marketing and video advertising for 2011. Since we tend to talk a lot about those things I figured you might all be interested in what the IAB has to say on ...
Online Video Summit 2010 - A Day In Amsterdam With Video
Amsterdam, once the financial center of the world, will for one day, December 7th 2010, be the center of online video (at least for the Netherlands) with the Online Video Summit 2010. More than a dozen experts will offer insight into online video and what it can do for you. Learn how to use online ...
The Sunday News Reel – Week of 18-24 October, 2010
Brrr! It's cold over here (well at night anyway). I do believe there's snow at the top of the local mountain already. That would be Ještěd for those that are interested, on a clear winter day I can see it from my office window, we don't have many of those though. Anyway, what better reason ...
56 Million Americans Beyond TV Advertising’s Reach Says SAY Media
SAY Media, the newly rebranded VideoEgg, just did some research with comScore to find out what sort of trends there are in Live television viewing and advertising reach. It turns out that many of you (who live in America) are skipping the TV and getting your video entertainment "Off the Grid." Of course, getting it ...
Online Video Advertising Revenue Grows At Record Pace - Up 31 Percent In First Half of 2010
Internet Advertising revenues increased 11.3% overall for the first half of 2010 and digital video accounted for 5% or roughly $627 Million of the $12.1B for the period. The research, conducted by PwC for the IAB, doesn't fully breakout Digital Video, yet, and shows that Rich Media and Digital Video combined seem to have retained ...
