Online Video Topic - " IAB "
One Giant Leap for Online Video Advertising – Solidarity
Posted
June 22, 2009 |
Comments 
It’s recently been said that the recession is slowing the adoption of online video for marketing purposes. But it’s not really the only reason. There are many other reasons that advertisers and marketers aren’t jumping on the bandwagon and joining the online video ‘revolution.’ Here’s my quick list of what we need to do before we can expect it to gain complete widespread acceptance like other forms of marketing and advertising.
Recession and State of Online Video Industry Limit Adoption
Posted
June 16, 2009 |
Comments
More amazingly obvious research has been done by someone. This time it’s been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you’re all shocked and appalled and can’t believe it, but apparently of it’s true.
What form of marketing is it you ask? Well if we’re covering it here at ReelSEO you can bet your bottom dollar that it’s online video.
Video Impact, Ad Tracking and More – Interview Tod Sacerdoti of BrightRoll
Posted
June 4, 2009 |
Comments
Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a result of my skepticism Tod Sacerdoti, CEO of Brightroll, thought that a chat was in order.
IAB VPaid Guidelines – Video Player–Ad Interface Definition Guidelines
Posted
April 29, 2009 |
Comments
Recently the Interactive Advertising Bureau (IAB) has been working hard to set some guidelines for all sorts of online advertising, including now, video advertising and players.
Unicorn and New Tier Video Streaming Deal
Posted
March 25, 2009 |
Comments
Hey, when it’s good enough for the NHL and NFL, we need to pay attention. So when I found out that Unicorn Media, Inc. who supply cloud-based services did a deal with New Tier, Inc. to fully integrate its streaming video application for the company’s University, NHL and NFL partners I thought I had better let you know.
The Death of User-Generated Online Video Content?
Posted
February 26, 2009 |
Comments
AccuStream iMedia Research believes that the end of the user-generated content era is close at hand as outlined in their recent report Pro Online Video Views 1998–2012. Last year, they say, there was a 25% increase in prodfessionally produced content on the web. This content generated 41.6 billion views. However if I remember correctly last year saw a lot of broadcast companies jump onthe online bandwagon.
IAB Focuses in on Long-Form Web Video Ad Standards
Posted
February 23, 2009 |
Comments
Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on “long-form” Web programs, including full episodes of TV shows that run online such as ABC’s “Grey’s Anatomy” or Fox’s “House.”
IAB Releases New Video Player-Ad Interface Definitions Guidelines – VPAID
Posted
February 5, 2009 |
Comments
The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). Today’s announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.
Internet Advertising is Better Poised to Withstand Recession – New Research
Posted
November 20, 2008 |
Comments
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance.
Online Video Advertising CPM Rates – Currently a Bargain for Advertisers
Posted
September 28, 2008 |
Comments
We already know that online video advertising vs. traditional banner display advertising is 4-7 times more effective for advertisers. So it stands to reason that publishers should be able to generate more revenue, and they do. But advertisers can look at this as a bargain because video advertising only costs 2-3 times more on average, for now.
