IAB Articles

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IAB Refines Digital Video In-Stream Ad Metric Definitions

IAB Refines Digital Video In Stream Ad Metric Definitions

Since brands, agencies and marketers aren't digital video ad gurus the IAB figured they needed a set of documents to help them understand all that mumbo jumbo we video ad nerds were talking about. Today, they updated the Digital Video In-Stream Ad Metric Definitions and we cover the changes.

Global Online Video Association Formed, for the Betterment of Online Video

Global Online Video Association Formed, for the Betterment of Online Video

A group of YouTube MCNs and other digital video companies have got together and founded GOVA - the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.

Video Advertising Predictions For 2014

Video Advertising Predictions For 2014

Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.

IAB Digital Video Rising Stars Announced: Standardising Ad Units

IAB Digital Video Rising Stars Announced: Standardising Ad Units

The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications. The guidelines are designed to standardise digital formats for brand advertising, including video ads.

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

BrightRoll Builds Ad Buyer Trust, Implements IAB Quality Assurance Guidelines

Video advertising services provider Brightroll has implemented guidelines that set the standards for programmatic buying of digital video advertising. The aim is to ensure trust between video advertising buyers and sellers and it's a significant move for the company.

Original Professional Online Video: 45 Million Unique Viewers A Month

Original Professional Online Video: 45 Million Unique Viewers A Month

The IAB has a study that shows that 45 million unique visitors from the USA watch Online Professional Online Video. This is video that is produced solely for online and is never meant to be watched on TV. The numbers come out as the NewFronts take place this week in New York.

5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking

5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking

Five ad formats from IAB's "Rising Stars" will be vying for viewers' attention soon. Giving ads interactivity, social media buttons, the ability to find local dealers and to find out more about the product will enhance digital advertising, but the question is, will it make people want to watch more? No doubt the people who want to watch ads will enjoy the enhancements, but those who hate ads won't like sitting through them any more than usual.

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and ...

Weekly Online Video News Round Up - December Blues Edition

Weekly Online Video News Round Up   December Blues Edition

It's December and I haven't seen any proper snow yet so I might have a blue Christmas, because I'll be missing the snow that I am so used to. Of course, if you're not in a part of the world where snow is abundant, you ...

Mobile Video Sharing High, Content Mostly Professional, Short-Form [Report Analysis]

Mobile Video Sharing High, Content Mostly Professional, Short Form [Report Analysis]

It's strange, but it seems that the majority of mobile phone video viewing is done at home. Counter-intuitive? Absolutely. I don't ever use my mobile to watch video at home because I have the other three screens on which to watch it. However, that appears ...

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