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Presidential Campaigns to Fight for Online Video Ad Inventory

Presidential Campaigns to Fight for Online Video Ad Inventory

According to a new report by Mixpo, the presidential candidates will have more than enough money and perhaps more than enough tech savvy to sell out video advertising inventory in the month leading up to the fall election. You'll remember a while back I told …

Feds Looking into Cable Company Anti-Trust Actions Toward Online Video

Feds Looking into Cable Company Anti Trust Actions Toward Online Video

Hell yeah! If you've been a long-time reader, you know I'm no fan of the cable companies. Their outdated, dinosaur-like companies are holding back video entertainment in a variety of ways if you ask me. Every once in awhile one will make some move that …

The Online Video Weekly News Roundup – The Wow I’m Tired Edition

The Online Video Weekly News Roundup   The Wow Im Tired Edition

Wow, E3 week in LA was fantastic. Loads of awesome games, lots of hot babes and tons of great acquaintances new and old. Now it's time to get back into the work flow of a more stable and regular office hour deal. I need to …

Making Your Online Video Pop – My Top Tips for Web Series

Making Your Online Video Pop   My Top Tips for Web Series

I write a lot about research and trends and some technical aspects of online video. I hardly ever, really, get to talk about the content of the video that I watch and why I watch it. So I've compiled a list of things I think …

Online Video Advertising Adapts to the TV Advertising Game

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads …

Hulu’s YouTube Channel Reaches 1 Billion Views: Why It’s Not As Impressive As It Sounds

Hulus YouTube Channel Reaches 1 Billion Views: Why Its Not As Impressive As It Sounds

So, Hulu's YouTube channel, which you may not have known existed–after all, Hulu is its own video destination that basically competes with YouTube–has just crossed the 1 billion view mark.  Hulu's channel is little more than clips and commercials, so how in the world did …

Obama and Romney Missing Out on Online Video Voter Gold? Here’s 5 Video Tips for the Presidential Campaigns

Obama and Romney Missing Out on Online Video Voter Gold? Heres 5 Video Tips for the Presidential Campaigns

Nielsen put out a report last week that talked about presidential candidates and how they preferred TV for their advertising. That got me to thinking, with 178-180 million Americans watching online video, they might be missing the target audience. Nielsen reports that major presidential candidates …

Hulu Dilutes Standard TV Content with New, Original and Exclusive Content

Hulu Dilutes Standard TV Content with New, Original and Exclusive Content

Hulu is making a big splash this summer with a fairly large investment in original online video series showing that it is just as important to their business model as TV content is. It has to make you wonder what kind of meetings are going …

Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There's loads of other info available as well …

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO …

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