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Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There's loads of other info available as well …

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO …

TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

TV Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web. Since it wasn't working with standard online metrics, they decided to beat TV …

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions …

Streaming Video On-Demand to be King of Entertainment as Disc Fall?

Streaming Video On Demand to be King of Entertainment as Disc Fall?

The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway, who say that it might not be too long before online streaming tops …

Jumping On The Bandwagon: Amazon Wants To Make Shows Too

Jumping On The Bandwagon: Amazon Wants To Make Shows Too

Is Amazon trying to keep up with the Joneses? According to Forbes, Amazon may be turning a little green with envy watching Netflix, Hulu, & YouTube get into the premium original content creation game, because they're apparently gearing up for their own turn as a TV …

RedBox And Verizon Team Up On Streaming Service To Challenge Netflix

RedBox And Verizon Team Up On Streaming Service To Challenge Netflix

According to TechCrunch, RedBox and Verizon are likely teaming up on a new streaming video service that is aiming to hit OTT boxes and game consoles as well as iOS and Android. This could be big news, or it could be too little too late. Their …

Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors

Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors

While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in …

Netflix Gains Most Of Its Subscribers Back, Still Hurting In Some Areas

Netflix Gains Most Of Its Subscribers Back, Still Hurting In Some Areas

While Netflix isn't all the way back to highs pre-The Worst Price Hike of All Time, they pretty much got all those people back by the end of the year.  Maybe not the same people, but replacements anyway.  Thus Netflix ended 2011 with 24.4 million …

Boxee Live TV Adapter – Without DVR Is It Too Little, Too Late?

Boxee Live TV Adapter   Without DVR Is It Too Little, Too Late?

Continuing the trend of screen convergence, Boxee has released the USB Live TV dongle for its Boxee boxes along with version 1.5 today. For those that don't want a full-on premium TV subscription, but do want local channels, can now get that along with your …

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