Hulu Articles

Hulu’s ambitious and never-ending mission is to help you find and enjoy the world’s premium content when, where and how you want it. We hope to provide you with the web’s most comprehensive selection of premium programming across all genres and formats – television shows, feature films, clips, and more.  At Hulu, you’ll find a vast selection of premium programming across all genres and content types including hit shows, movies, clips and more. Hulu offers curren...

Feds Looking into Cable Company Anti-Trust Actions Toward Online Video

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Hell yeah! If you've been a long-time reader, you know I'm no fan of the cable companies. Their outdated, dinosaur-like companies are holding back video entertainment in a variety of ways if you ask me. Every once in awhile one will make some move that ...

The Online Video Weekly News Roundup - The Wow I'm Tired Edition

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Wow, E3 week in LA was fantastic. Loads of awesome games, lots of hot babes and tons of great acquaintances new and old. Now it's time to get back into the work flow of a more stable and regular office hour deal. I need to ...

Making Your Online Video Pop - My Top Tips for Web Series

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I write a lot about research and trends and some technical aspects of online video. I hardly ever, really, get to talk about the content of the video that I watch and why I watch it. So I've compiled a list of things I think ...

Online Video Advertising Adapts to the TV Advertising Game

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It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads ...

Hulu's YouTube Channel Reaches 1 Billion Views: Why It's Not As Impressive As It Sounds

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So, Hulu's YouTube channel, which you may not have known existed--after all, Hulu is its own video destination that basically competes with YouTube--has just crossed the 1 billion view mark.  Hulu's channel is little more than clips and commercials, so how in the world did ...

Obama and Romney Missing Out on Online Video Voter Gold? Here's 5 Video Tips for the Presidential Campaigns

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Nielsen put out a report last week that talked about presidential candidates and how they preferred TV for their advertising. That got me to thinking, with 178-180 million Americans watching online video, they might be missing the target audience. Nielsen reports that major presidential candidates ...

Hulu Dilutes Standard TV Content with New, Original and Exclusive Content

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Hulu is making a big splash this summer with a fairly large investment in original online video series showing that it is just as important to their business model as TV content is. It has to make you wonder what kind of meetings are going ...

Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

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iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There's loads of other info available as well ...

Hulu Authentication is Bad Business Move, Cable Companies Bullying Consumers [Opinion]

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The CEOs of both CBS and now Time Warner have spoken out in favor of Hulu moving to an authentication model. Personally, it seems like an anti-trust suit to me in regards to Time Warner, who should have no say in the matter. Their CEO ...

TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

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AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web. Since it wasn't working with standard online metrics, they decided to beat TV ...

Video Ad Impressions Reach Record Numbers in March 2012

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Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions ...

Streaming Video On-Demand to be King of Entertainment as Disc Fall?

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The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway, who say that it might not be too long before online streaming tops ...

Jumping On The Bandwagon: Amazon Wants To Make Shows Too

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Is Amazon trying to keep up with the Joneses? According to Forbes, Amazon may be turning a little green with envy watching Netflix, Hulu, & YouTube get into the premium original content creation game, because they're apparently gearing up for their own turn as a TV ...

RedBox And Verizon Team Up On Streaming Service To Challenge Netflix

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According to TechCrunch, RedBox and Verizon are likely teaming up on a new streaming video service that is aiming to hit OTT boxes and game consoles as well as iOS and Android. This could be big news, or it could be too little too late. Their ...

Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors

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While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in ...

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