2013 was a huge year for OTT (Over The Top) devices and content providers, but that's nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
OTT and VoD subscription service Hulu has released figures that confirm the company will reach $1 billion in revenue in 2013. We take a look at the math to see where that revenue might be coming from and how much it costs to place an ad on the Hulu platform.
Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.
2013 was an incredible year for online video marketing, advertising, broadcasting and creativity. Of course, we've covered all the major developments and brought you the tips, tricks, news, views and innovation over the last 12 months. Here are some of our top stories.
Digitalsmith's Q3 2013 Video Discovery Trends Report confirms that Netflix holds the lion's share of the Subscription Video on Demand market with 41% - no surprise there. Redbox Kiosks have the largest share of the Pay-per-Rent services market at 16.5%.
Pre-Roll ads. Can't live with them, can't watch a video without them. We've seen quite a few brands play about with the format and now Burger join in the hatred with you, albeit with 64 of their very own.
Netflix's first animated series is coming to the site on Christmas Eve and that Google Glass wearing driver pleads not guilty just like she said she would. More on these and other stories of the day from ReelSEO.
TV Everywhere, which gives the viewer the option to watch online video on demand content wherever they want, whenever they want, is a goldmine for video advertising ROI. We take a look at the latest report from FreeWheel on the state of the industry.
The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they're starting to dream up new ways to monetize content via more video advertising.
HBO GO comes to Google Chromecast, Pharrell stars in a in 24-Hour interactive music video, Adblock Plus strips YouTube of every feature you hate and Spongebob Squarepants finds a new home on Hulu Plus. More on these and other stories of the day from ReelSEO.