Hulu Articles

Hulu’s ambitious and never-ending mission is to help you find and enjoy the world’s premium content when, where and how you want it. We hope to provide you with the web’s most comprehensive selection of premium programming across all genres and formats – television shows, feature films, clips, and more.  At Hulu, you’ll find a vast selection of premium programming across all genres and content types including hit shows, movies, clips and more. Hulu offers curren...

Online Video Viewing Numbers Grow in July with Record Viewers

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It's the middle of the month and that means it's time once again for the comScore analysis of online video for the previous month. July saw, according to comScore (which we know won't mesh with Nielsen), 184 million viewers, which is a new record in ...

The Big IPTV Network List: Where to Watch Original Web Series, TV and More

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I've been doing a lot of online video viewing lately as I cut the cord a handful of months ago (60 hours in July). I started thinking that what I needed to do, aside from shining the spotlight on great shows, was to also shine ...

High Quality Web Series Continue with Hulu's 'The Booth at the End' Season 2 Premiere

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Last year, we discussed The Booth at the End, a show that went through some unusual distribution channels and then ended up premiering in the US on Hulu.  The show, created by Christopher Kubasik and starring character actor Xander Berkeley, illustrated that there was room ...

A Non-Average Month of Personal Online Video Viewing - Chris Adds it Up

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I took all of July and tracked how much online video viewing I was doing to see how I stacked up against the alleged average users in reports from comScore and Nielsen. It might have been an odd month as I had discovered a lot ...

A Weekly List of What to Watch in Original Web Series

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With the rapidly blossoming expansion of original online series, I've been pondering a way to start curating some content via what I watch, because as this month-long online video viewing project I'm doing is going to show, I seem to watch a lot. Considering that ...

Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?

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There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer ...

Content Recognition Offers TV-like Video Ad Targeting but Still Missing Big Opportunity?

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In the past I've written much about the pretty amazing technology that allows you to basically scan through video and pull out people, places, things and even skin flicks. Leaders in the space include Digitalsmiths, Affine and ClearStream (who have just announced a whole new buying ...

Record 11 Billion Video Ads in June: Top 5 Ad Network Recommendations

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It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. ...

Online Video Viewers Stable, Average Video Length Up, Average Minutes Down in June

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As the summer heat beats down upon us it seems that it's driven a lot of us indoors and into the cool embrace of online video. Over 180 million Americans tuned int to see 33 billion "videos" last month (June 2012) and a new record ...

Could Online Video Viewers Benefit From TV's Carriage Fee Wars?

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Did you know there's a carriage fee war going on? DirecTV dropped all of Viacom's channels and had a banner running on July 11th stating that Viacom wanted consumers to pay $1B more in fees to keep the channels. Viacom for their part said that ...

Hulu Heads to Traditional TV with Kevin Smith's "Spoilers" Airing in Canada

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It's not the first time that a web series has jumped from IPTV to broadcast or cable, and I doubt it will be the last. The interesting thing in this deal, is that it's Hulu's original show. Other shows were more independent, like "Sanctuary" which ...

Why Adobe Really Dropped Their Mobile Flash Support

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Many, especially the zealous Apple supporters, would have you believe that Apple killed Flash. In reality, it's HTML5 that might be the ultimate demise of Flash, but it won't be this year and probably not next year either. A recent article at TechCrunch took an ...

Roku CEO on the Future of Television & Why It's Such a Squiggly Mess

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The future of television, as Roku Founder and CEO Anthony Wood sees it, is not as futuristic as you'd think, where we'll be able to watch every movie ever made, in any language, day or night. Wood says the future is getting close. I caught ...

Brightcove Dual-Screen Offering Foreshadows the Multi-Screen Future of Online Video?

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Two announcements from Brightcove today got me a thinking about the future. The first hooks TV up to a second screen for simultaneous, additional content display and the second allows you to publish content to that second screen. The bigger picture, no pun intended, is ...

Presidential Campaigns to Fight for Online Video Ad Inventory

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According to a new report by Mixpo, the presidential candidates will have more than enough money and perhaps more than enough tech savvy to sell out video advertising inventory in the month leading up to the fall election. You'll remember a while back I told ...

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