Huffington Post Articles

paidContent 2011: Learn From An Impressive Lineup of Digital Goods Experts

paidContent has long led the charge in covering, as they say, "the economics of digital content." This year they're hosting another conference event, called paidContent 2011, filled with round-table discussions, Q&A's, and keynote speakers from some of the web's leading content creators like Huffington Post, ...

Exclusive Interview With The Creators of The Shaving Helmet Hoax Video

I've been talking about the now-famous head-shaving helmet video for a few weeks now. First I featured it in one of my weekly round-ups of the latest and greatest viral success stories. A few days later, CNN revealed the video as a hoax and spoke ...

The Week's Best Viral Videos & Marketing Lessons

The week after the Super Bowl, you might expect this column to be filled with some of the best commercials from the big game. But you would be wrong. I wrote about the ads themselves on Monday, and most of us have already watched and ...

Surprise, Surprise: YouTube Million Dollar Gift Was All A Hoax

You should probably sit down for this. Get composed, and ready yourself for really unexpected, bad news: The kid that asked for a million dollars on YouTube and then got it? Yeah, total hoax, exactly like I said it was. After staging a check-awarding ceremony ...

How To Make Money On YouTube: Just Ask for It?

There's a story catching fire this week and I bet you've heard about it.  A kid goes on YouTube a month ago, asking rich people to give him a million dollars, and a few short weeks later he claims to have found the generous donor. ...

Going Viral for The Wrong Reasons

Sometimes a video goes viral for all the wrong reasons. Maybe it was intended for a smaller audience. And sometimes a video goes viral because the audience thinks it's bad while trying to be good.

Connecting Advertisers With Consumers Via Biased Video Recommendations

Not many people know this, but Zara is a very unique fashion company compared to other mega fashion brands. Instead of focusing on inventing the next clothing item people want to buy , Zara built an advanced technology that can bias or push their entire ...

PopScreen To Help Monitor and Predict The Rise of Viral Videos

PopScreen, which I first wrote about last fall, is a fantastic service.  I remarked at the time that it filled a definite void for me as a video viewer—specifically in how it allowed me to keep a running list of all my favorite web videos ...

YouTube Direct Connects Users and Media Organizations

We all have video cameras or video-capable mobile phones and that means new ways to see what's happening in the world. Not only for you but for others as well. We get a eyewitness views of the events as they unfold and now, we can ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes - 10/30/2009

Welcome back to the third edition of this weekly series where we examine viral video successes (and sometimes failures).  The goal is to reverse engineer the examples to help break apart and identify what factors helped the video go viral.  Learning from those who succeeded ...

Time for An SMB Video Portal?

One of the big stories from latest comScore Video Metrix press release is the emergence of the TV-show video portal, Hulu. According to Andrew Lipsman, comScore's Director of Industry Analysis, Hulu's rise in the charts speakes to a broader trend of marketing growth with professional-level ...

Reel Simple Syndication Service - Video Ads for Feeds

This week, according to a post on their blog, Pheedo, has launched video ads that can reach users via RSS feeds subscribed to in Google Reader, Bloglines, NewsGator and other feed readers. According to the company, video ads will appear within feeds provided by publishers ...