Huffington Post Articles

Wide Range of New Original AOL Web Series Coming Soon

Wow, remember when AOL Video was just a tiny little project that had almost no content, no real driving force apparently and not all that many viewers? Well, maybe they had some viewers, but I wouldn't have considered them the place to go online to ...

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating ...

New Era Video Ads Succeed By Taking Yankees-Red Sox Rivalry Seriously

Tonight, I'll be watching the baseball game between the New York Yankees and Boston Red Sox on NESN.  And I can't wait to see 30 Rock's Alec Baldwin and The Office's John Krasinski in their fifth in a series of New Era commercials demonstrating the ...

Stop Motion & A Beatboxing Flute - The Week's Best Viral Videos & Marketing Lessons

Today's kind of a big day. Lots of things happening. The online video world is waiting to see if there will be any word on the possible sale of Hulu, as final bids are reportedly due today. Along the east coast of the U.S., a ...

The Social Video Blueprint, Part 7: Catalysts For Sharing

As we've discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent potential exponential growth, because the viewers themselves are spreading the brand's message to their friends, fans, and relatives. But why do they share? What ...

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good ...

AOL HD Pushing Media to Connected Devices and TVs for Higher Brand Engagement

AOL HD is continuing its march into your living room with its latest announcement that it will start pushing content to connected boxes. Now that doesn't mean that everything will instantly have an AOL video button or app, but so far, they are targeting the ...

How Teens Use YouTube & Social Media: The Online Generation Gap

I interviewed popular teenage Internet entrepreneur, professional blogger, and Huffington Post writer Chloe Spencer about why and how her fellow teenagers perceive and interact with online video differently from their older counterparts. She also give some great advice for getting teens to stay out of ...

YouTube Felony Conviction Unconstitutional, Says First Amendment Expert

Foundation for Individual Rights in Education (FIRE) President Greg Lukianoff has protested Muskegon County's felony criminal charge of child pornography brought against 21-year old YouTube performer Evan Emory as "an overreaction and "at odds with Supreme Court precedent." Greg helped explain why local parents and ...

New 'As Seen On' Pages Curate The Videos You Embed

YouTube loves dropping casual news items on Friday, usually without any fanfare whatsoever. Like earlier today when they announced HD Preview Images and the ability to remove the YouTube logo from embedded video clips. And I guess they had one more announcement to make before ...

When Online Videos Become The News - Droid 3, Tattoos, & Soldiers

Every week there are videos that go viral, only to then be picked up by hundreds of news outlets and turned into an actual news story. I'm not talking about a news site simply sharing a video that they've noticed is getting popular—everyone does that. ...

YouTube Videos Will Now Have Google's +1 Social Button

Oh joy. The grand social networking experiment from Google, called Plus One (or, +1) is expanding, and now it's coming to YouTube. Now you can let everyone in your (Google) network know about what videos you're watching, or find new videos for your own enjoyment ...

Is Apple Building Their Own YouTube Competitor (iVideo)?

Steve Rosenbaum, the CEO of Magnify.net and the author of Curation Nation, has an interesting editorial piece over at The Huffington Post today where he suggests an intriguing new service might be in the works at Apple: a YouTube killer. He cites several pieces of ...

Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

How does an edgy Midwestern pastor manage to get explosive success with a religious book? Since "Love Wins" was released on March 15th it has already skyrocketed to #6 in Amazon's best sellers, with much buzz about it before the book was even released. A ...

What SEO Experts Advise for Those Penalized By Google's Farmer Update

Mark's down at SMX San Jose this week, rubbing elbows with some of the SEO industry's top authorities, and the most-discussed topic or theme is easily the recent Google algorithm update. Most of the industry has taken to calling it the "Farmer Update," a nod ...