Topic - Online Video & HTML 5
How Rapid Growth in Mobile Technology & HTML 5 will Impact Video
At the SES San Jose Conference, I spoke at the session titled “the next wave for online video.” In that session, both Gregory Markel (of infusecreative) and I spoke about the importance of mobile when it comes to the future of video. Later that day, I had a chance to speak with Michael Boland who is the Program Director of Mobile Local Media for The Kelsey Group. Naturally he has something to say about mobile, and specifically mobile video.
Adobe Gets Serious with Open Source – Opens up that MF
Throw on your disco clothes and get down with Strobe, Adobe’s Open Source Media Framework Initiative (OSMF) which they recently released. What’s it all mean for you? Well, that’s what ReelSEO is here to tell you.
IE8 to implement Some HTML 5 Features
HTML 5 just gained another ally in its adoption…Microsoft. Sure it might still be some time before HTML 5 is totally ready for the masses but with such early adopters like IE, Firefox and Safari now, it should start getting a heavy push to become solid.
Akamai Delivers Optimizied Video to iPhone
The new iPhone 3GS means you’ve got a whole new slew of options in regards to video. Without Flash capabilities on the iPhone our options were extremely limited, but now Akamai is working to fix that problem.
Joost Reinvents Service as Brandable Video Platform
Joost was what the creators of Skype went on to after it was sold. They’ve recently announced a new focus for the company, mainly they want to be a white box video platform and they’re working toward that goal now.
The new Joost will seek to allow media companies to create a branded video sharing presence for themselves. It seems that Joost wasn’t doing so well as a consumer-facing product, competing directly with YouTube, and so they’ve moved their aim at bigger potential clients. Meanwhile Hulu has taken the lead for high quality broadcast TV video online.
Is Ogg Theora the Savior of Online Video?
Ogg Theora, the magical, mystical, savior of the online video movement? Tapped to be part of the Open Video Standards and set to take its position at center stage in the push for widespread online video acceptance, but is it all it can be and is it all that we need?
Surf for Videos Using Twitter – Video Search Twitter Bot
VideoSurf, and innovative video search engine that utilizes computer vision technology (facial recognition) to assist with video indexing , has developed a quick and effective way to search for videos directly within Twitter. By combining the Twitter API, bit.ly API, and VideoSurf API, they have created a mashup that makes it simple to search for videos without ever leaving the twitter stream.
Open Video – What is Open Source Video all about?
As 2009 unfolds, three things about online video become clear:
1.) With over 17 Billion monthly videos watched in the US alone (according to comScore) and steady month-over-month growth, video is here to stay.
2.) Video exhibits classic long-tail distribution — while YouTube remains the dominant player, video is rapidly moving from destination-sites to the rest of the web, and from Media and Entertainment into the enterprise, with millions of sites streaming video as the new mode of communication.
3.) The conversation is shifting from the technological aspects to the value aspects: not how to build a player or convert between formats but, rather, how to foster audience engagement, drive business values, increase collaboration, and monetize these billions of streams.
Recession and State of Online Video Industry Limit Adoption
More amazingly obvious research has been done by someone. This time it’s been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you’re all shocked and appalled and can’t believe it, but apparently of it’s true.
What form of marketing is it you ask? Well if we’re covering it here at ReelSEO you can bet your bottom dollar that it’s online video.
Open Video Conference – Watch the Live Coverage
Tune in, for live coverage of the Open Video Conference happening June 19-20.
Flash Video Obsolete with HTML 5? Open Video Standards
HTML 5 <video> tag – It’s the end of the world as we know it and Flash feels fine? No, probably not. with the prophesied coming of HTML 5 and the video tag, Flash could be on the very short end of a very long stick and the new messiah for online video could take the world by storm. In fact, without some severely significant reasons to continue using it I daresay that it could go the way of the Dodo in regards to online video. I mean seriously. Within a year or so we simply won’t need it (though Microsoft will probably either drag their feet or screw up the IE adoption of HTML 5 so maybe that’s 2-3 years).
Now, let’s not just automatically write off the old bird shall we? I mean it’s got a lot of things going for it, it’s the old flame we want to keep ignited, not just a Flash in the pan. We’ve been through a lot with her and well, some of us love her. Simply put, she’s everywhere. Everyone is using it, almost everyone has the plugin installed, and nearly every internet user has some idea of what it is so even if they don’t have it installed they’re more than happy to install it.
Video Impact, Ad Tracking and More – Interview Tod Sacerdoti of BrightRoll
Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a result of my skepticism Tod Sacerdoti, CEO of Brightroll, thought that a chat was in order.
