HSN Articles

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Product Video SEO is Key to E-Commerce Success & Zappos Dominates

Product Video SEO is Key to E Commerce Success & Zappos Dominates

Sunday Sky, an e-commerce video solutions provider recently released a report called "The State Of Video In E-Commerce - Q1 2011", which attempts to summarize and provide an update for the latest trends in online retailers' use of video. The company found that e-retailers are ...

Tips For Developing A Tablet Device Marketing Strategy

Tips For Developing A Tablet Device Marketing Strategy

With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy. A recent eMarketer report says 41% of consumers are keen on the device for its shopping capabilities. Here are top ...

The State of Video for E-Commerce Retailers: Q4 2010 Report

The State of Video for E Commerce Retailers: Q4 2010 Report

Sunday Sky released their Q4 2010 research about video in eCommerce. I just managed to get into it and process the info so I could tell you about it. Their research looks at the top 50 online retailers and their use of video marketing in ...

E-Commerce Retailers - Active In Social Media But Lacking Mobile Video and HTML5

E Commerce Retailers   Active In Social Media But Lacking Mobile Video and HTML5

Some retailers are more active in social media than you might imagine. A full 12% of them have more than one million fans. Brands in that category include Victoria's Secret, Kohl's, Nike, Target, Walmart and Best Buy). Over 50% have over 100,000 fans. I wish ...

Ecommerce Retailers Split On YouTube Usage = Opportunity

Ecommerce Retailers Split On YouTube Usage = Opportunity

YouTube was originally designed to be user-generated-content-driven. But since it has become the second largest search engine (2008) on the planet, marketers, advertisers and broadcasters have flocked to it. Have the E-tailers followed suit or are they lagging behind? The potential for E-tailers to get ...

E-Commerce Video Strategies With The Home Shopping Network

E Commerce Video Strategies With The Home Shopping Network

ReelSEO.com's Grant Crowell interview HSN.com's (Home Shopping Network's) Director of Digital Content Emery Skolfied, following his presentation at the Video Commerce Summit in Seattle titled, “How HSN advances its video commerce leadership.” Emery talks about HSN's own patented technology for online video in retail e-commerce, tips based on their own experiences using video with customers, and challenges they ha overcome with better understanding customer behavior.

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