Howcast

Howcast is a website that provides instructional short-form how-to video and text content that combines practical information with various filmmaking techniques such as humor, claymation and animation. The how-to content is created in-house, through its Emerging Filmmakers Program, media content partners and individual contributors . Its Emerging Filmmakers Program allows emerging filmmakers to apply to make videos for Howcast.com and are compensated by receiving $50 a video and 50% of the advertising revenue generated from videos that generate over 40,000 views. The site currently has over 100,000 videos in its library and works with partners like Playboy, JetBlue, Nestle and the US Department of State. Content from Howcast.com spans 25 categories with a wide variety of topics, ranging from “How to Write a Resume” to “How to Survive a Bear Attack.”
Howcast.com was launched on February 6, 2008 by co-founders and former Google employees Jason Liebman, CEO, Daniel Blackman, COO and…