how-to Articles

A how-to is an informal, often short, description of how to accomplish some specific task. A how-to is usually meant to help non-experts, may leave out details that are only important to experts, and may also be greatly simplified from an overall discussion of the topic. One of the earliest how-to books was published in 1569 by Thomas Wight and entitled, A booke of the arte and maner, how to plant and graffe all sortes of trees: With divers other new practise, by one of the Abbey of Saint Vin...

Creating A Call to Action For Your Video – The YouTube Creator Playbook: Part 2

Creating A Call to Action For Your Video   The YouTube Creator Playbook: Part 2

So now, you've got awesome content and you know you'll be able to put out new videos each and every week. You believe you're a web video star in the making, and it's only a matter of time before truckloads of cash just start piling …

The YouTube Creator Playbook, Part 1: The First 15 Seconds

The YouTube Creator Playbook, Part 1: The First 15 Seconds

About a month ago, YouTube released the YouTube Creator Playbook. It's a step-by-step guide to follow when creating your content and searching for viewers. In the next few weeks, we will attempt to break down the entire playbook one section at a time. With over …

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

In the first part of the interview with Robert Davis, Interactive Marketing Director and Director of Advanced Video Practice over at Ogilvy New York, we talked about what Ogilvy was offering with the AVP (Ogilvy's Advanced Video Practice) team and Rob's approach. Today in the …

8 Tips For Creating A Successful Social Video Campaign

8 Tips For Creating A Successful Social Video Campaign

Through the awesome power of the internet and social media, videos allow us to share ideas, spread information and promote fads and styles. Using just a camera and a computer, ordinary people can make videos that create an extraordinary amount of interest and conversation. The …

Step By Step Video Tutorial On Creating Captions For YouTube Videos

Step By Step Video Tutorial On Creating Captions For YouTube Videos

We here at ReelSEO know that video is the best medium for teaching people how to do something, and the best means of retain that knowledge. Watch this 3-minute video I created with my own narration on how simple it is to create closed captions for …

Want to Remove YouTube’s Logo on Embedded Videos? Here’s How

Want to Remove YouTubes Logo on Embedded Videos? Heres How

YouTube dropped a little bombshell of a news announcement yesterday on their blog when they released two new changes for embedded videos. The first is the addition of HD Preview Images for videos higher than 480p. But the potentially-huge news is that YouTube has enabled …

Tips for Business Videos: How to Shoot Business Video that Doesn’t Suck

Tips for Business Videos: How to Shoot Business Video that Doesnt Suck

It's been said that Great Content is the best SEO. When it comes to business videos there's another way to say it: "Entertain or Die."  It seems like only yesterday that streaming video was new. People would watch anything. Now "Wow! I can watch video …

The Art of Enchantment: How-to Captivate Audiences, Viewers, and Customers

The Art of Enchantment: How to Captivate Audiences, Viewers, and Customers

Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to "enchant" audiences, customers, viewers, your boss, employees and more. Here are his tips from Daisy Whitney in this week's New Media Minute.

YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West

YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West

Over the past year, YouTube has dialed up
its efforts to help marketers with new features, tutorials, "howcasts," and other useful goodies. Jeff Martin, TouchStorm's Director of Search Marketing, joined the panel at SMX West 2011 for the session, "YouTube Tools & Techniques for Success." Jeff shared …

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization – whatever you want to call it) tips, tutorials, guidelines, presentations, and articles about everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps …

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