how-to Articles

A how-to is an informal, often short, description of how to accomplish some specific task. A how-to is usually meant to help non-experts, may leave out details that are only important to experts, and may also be greatly simplified from an overall discussion of the topic. One of the earliest how-to books was published in 1569 by Thomas Wight and entitled, A booke of the arte and maner, how to plant and graffe all sortes of trees: With divers other new practise, by one of the Abbey of Saint Vin...

YouTube and Video Optimization: SES Chicago Preview

ReelSEO’s Grant Crowell interviews Greg Jarboe, Video SEO expert and author of “YouTube Marketing – an Hour a Day,” speaking on YouTube and video optimization at the Search Engine Strategies Chicago.

Rounding The Social Media Learning Curve With YouTube

In my consulting experience I often encounter business owners who struggle mightily to get up to speed on this Social Media revolution that seems to be happening right at their feet while they are focused on keeping all their balls in the air above them. …

Video SEO Tips From Aaron Wall of SEOBook

Video SEO Tips From Aaron Wall of SEOBook

This is an interview with Aaron Wall, founder of at Search Engine Strategies San Jose 2009. We spoke to Aaron about SEO Book as well as his use of videos to promote the site. Aaron provides some basic tips for Video SEO

How Top Websites Use Online Video – Research

Over the past several months we've published some great research from the VIEW index, which attempts to measure and index how much websites integrate online video into their website content. Recently, VideoBloom, the company behind the VIEW index, took a deeper look at all 650 …

Instructional Videos and SEO Advantages – The Howcast Interview

In our continuing series on marketing with instructional videos and how-to video websites, ReelSEO's Grant Crowell interviews Sanjay Raman, Co-Founder and Vice President of Product Development for Howcast. Sanjay talks with Grant about the special SEO benefit with instructional videos, and some special tips for …

Instructional Videos and Video Tutorials for Businesses

ReelSEO's Grant Crowell interviews Stephen Chao, CEO of Wonderhowto, the largest aggregator of instructional videos on the Web today. In our podcast show, Stephen talks about how a former President of Fox Television and USA Cable decided to get involved in the online video community …

Marketing With Video 2009 Report – Online, TV and Mobile Video Marketing

Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers.  With that in mind, last week I learned about a newly released report about marketing with video that is, by far, … The Do-It-Yourself Video Solution?

Some of us are the do-it-yourself types or don't have a huge budget to implement a solution from some of the major providers of online video delivery systems. Some of us just need to get our hands dirty and some of us are proponents of …

Video Agencies’ Marketing Tips for Small Businesses

Four online video production agencies for small businesses shared their perspectives and tips for small businesses  at the Search Engine Strategies conference on the panel, Using Video in Small Business Marketing, moderated by The Kelsey Group's Michael Boland.

YouTube Video SEO Tips From SES Chicago

YouTube Video SEO Tips From SES Chicago

Panelists on the Video Search Engine Optimization session for Search Engine Strategies Chicago conference and Expo – Gregory Markel, Greg Jarboe, and Steve Espinosa – shared their expert insights on YouTube SEO, YouTube's algorithms, popularity, conversion, and tracking strategies – all towards optimizing your video …

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