how-to Articles

A how-to is an informal, often short, description of how to accomplish some specific task. A how-to is usually meant to help non-experts, may leave out details that are only important to experts, and may also be greatly simplified from an overall discussion of the topic. One of the earliest how-to books was published in 1569 by Thomas Wight and entitled, A booke of the arte and maner, how to plant and graffe all sortes of trees: With divers other new practise, by one of the Abbey of Saint Vin...

Affected By Google’s Recent Algorithm Change? Tell Them!

Affected By Googles Recent Algorithm Change? Tell Them!

Google made waves last week with a pretty major update to their algorithm. Perhaps you read about it? At least 12% of all search queries had their results affected by this update. The goal? To remove some of the so-called "content farms" from the top …

How to Add Video to LinkedIn’s New Company Profile Feature

How to Add Video to LinkedIns New Company Profile Feature

LinkedIn has now included space to add video on your company services profile "home page" as well as on each individual product or service page. Read my step-by-step how-to tutorial for how easy this is to do yourself, and some of my own special tricks …

What Video Production Pros Need To Know About Marketing

What Video Production Pros Need To Know About Marketing

In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay …

HTML5 Video Codec War Explodes as MPEG-LA Openly Calls for VP8 Patent Claims

HTML5 Video Codec War Explodes as MPEG LA Openly Calls for VP8 Patent Claims

The HTML5 video codec war just exploded! MPEG-LA, who you will remember holds the H.264 patent pool, just invaded Googlonia with a call for patent claims on the VP8 video codec. You will remember that Apple is a member of the H.264 owners, along with …

How To Use Google Adwords To Market Your Business On YouTube

How To Use Google Adwords To Market Your Business On YouTube

There's a pretty good chance you've used Adwords before to help market your business. Millions of businesses have done so. And with good reason–search traffic can be some of the most valuable traffic you can get. Because there are so many Google users, placing an …

Get Seen – Simplifying Online Video With Steve Garfield

Get Seen   Simplifying Online Video With Steve Garfield

Steve Garfield wrote a book you might have heard us talk about before, called Get Seen: Online Video Secrets to Building Your Business (you can learn more about it or purchase the book on Amazon).  So when we had a chance to sit down for …

How-to Embed The Newer YouTube Video Player Skin and Why

How to Embed The Newer YouTube Video Player Skin and Why

Here's a little quick tip (of course I always say that just before writing 1000 words about it) that I discovered yesterday to show you how you can embed YouTube's newest version of their embeddable video player which more closely matches the newest player on …

5 Tips On How To Make Your Mobile Website User-Friendly

5 Tips On How To Make Your Mobile Website User Friendly

As part of the continuing coverage of the mobile opportunity, this week's New Media Minute includes several tips on how to make a mobile-friendly Web site, with details from consumer research firm OpinionLab on the user experience and on how to create a mobile friendly …

How To Record Skype Video – Skype Video Call Recording Tools

How To Record Skype Video – Skype Video Call Recording Tools

Doing all important Skype Video chats/conference calls and want to make sure you get it all recorded? Here are a list of a few popular skype video recording plugins that are designed to help you do that. Overall, I found them all to be more hindrance …

E-Commerce Video SEO Snapshot Spells Huge Opportunity for Internet Retailers

E Commerce Video SEO Snapshot Spells Huge Opportunity for Internet Retailers

We've seen a lot of research pointing to how effectively video helps increase conversion, sales and revenue for online retailers. But just how well are the online retailers doing from a search engine optimization viewpoint for that same video? Not well according to some recent …

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