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A Crash Course in Video Marketing: Make The Most of Your Campaign

A Crash Course in Video Marketing: Make The Most of Your Campaign

In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here's a crash course on how to promote your videos online.

Even Hulu and Comedy Central Have a YouTube Channel: Here's Why

Even Hulu and Comedy Central Have a YouTube Channel: Heres Why

I’ve been teaching YouTube training courses and workshops since April 2007. In the early days, I was frequently asked by internet marketers and video content producers, “How do I convince my CMO that we need to create a YouTube channel?” Many of these people were ...

How to Copyright Your Video Content Online & Protect Ownership [Creator's Tip #65]

How to Copyright Your Video Content Online & Protect Ownership [Creators Tip #65]

Being that most of us are career marketers or video professionals, copyright protection, ownership, trademarks, fair-use and other legal matters that relate to the internet can be a bit confusing to understand.  How should one go about copyright protecting video content for the web?  How ...

Google Now Indexing URLs with Embedded YouTube Videos

Google Now Indexing URLs with Embedded YouTube Videos

A few weeks ago, I noticed a drastic change in Google's video index that's something many people have been asking for and has some pretty interesting ramifications.  I didn't post about it right away as I wanted to make sure that what I was seeing ...

SOPA And PIPA May Cripple The Web Video Ecosystem, Unless We Fight It

SOPA And PIPA May Cripple The Web Video Ecosystem, Unless We Fight It

I interview entertainment and new media attorney Gordon Firemark for a guide on two controversial bills in Congress and the top online video crisis of 2012 – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA), which are threating to censor our ...

Introducing Dailymotion Cloud Video Delivery Business

Introducing Dailymotion Cloud Video Delivery Business

Dailymotion is expanding outside of the curated content business and into the cloud-based online video serving business and why not? After all, everyone else is doing it too no? Alright, not everyone.

Selling Video Online: The Pros & Cons Of Choosing Physical Media

Selling Video Online: The Pros & Cons Of Choosing Physical Media

After taking a week off for the Thanksgiving holiday, we return with part two of our four-part series on selling video. You can catch up on Part 1 here if you missed it. When you're selling video online, there are really only two main options: ...

Vimeo Perks Gives PRO and Plus Users Discounts on Brand-Name Video Equipment

Vimeo Perks Gives PRO and Plus Users Discounts on Brand Name Video Equipment

Tuesday, the video-sharing site Vimeo introduced Vimeo Perks for their PRO and Plus users, a service that will allow those users to buy discounted video equipment from name-brand companies such as B & H, Kessler, Red Giant, Letus, and GarageCUBE.  Vimeo is offering curated packages ...

When A Hosting Company Gives You Lemons, Use Them As Projectiles (Unless You’re Thirsty)

When A Hosting Company Gives You Lemons, Use Them As Projectiles (Unless You’re Thirsty)

This is the story of how ReelSEO went from happy with its web hosting company's service to completely dissatisfied in the span of a few hours. First and foremost, to our readers who don't feel like reading this Homer-like odyssey of web hosting adventures, let ...

The Social Video Blueprint Part 6: Social Video Strategies

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good ...

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