Hollywood Articles

Hollywood is a district in Los Angeles, California, United States situated west-northwest of downtown Los Angeles. Due to its fame and cultural identity as the historical center of movie studios and movie stars, the word Hollywood is often used as a metonym of American cinema. Even though much of the movie industry has dispersed into surrounding areas such as West Los Angeles and the San Fernando and Santa Clarita Valleys, significant auxiliary industries, such as editing, effects, props, pos...

"The Chronicles of Rick Roll" To Put Viral Stars On Theater Screens, Fail

Movie trailers have always been one of the more reliable content varieties for online video. Trailers for even the most average-looking films typically score high view-counts. But the latest trailer making the viral rounds sticks out from the rest like a sore thumb, and that's ...

The Week's Best Viral Videos & Marketing Lessons

Happy Friday everyone. It's been a long week for me, and I'm looking forward to the weekend. Your weekend comes a little early, in the form of the weekly viral video round up. I've got another great collection of clips that went viral this week---each ...

Is YouTube Courting Celebrities To Create Their Own Channels?

YouTube is the clear and obvious king of online video... for now. And they got there by giving the masses a voice and letting any amateur filmmaker create an account and upload videos. But if the latest rumors are true--that YouTube is actively courting specific ...

A Tale of Two Viral Hoax Videos Done Right

Hoax videos are pretty trendy right now. You probably heard about the Jerusalem UFO videos, which many have labeled as the work of well-organized pranksters. Or maybe you heard about the Central Park iPhone marriage proposal that ultimately turned out to be staged. Either way, ...

Video Pirates Are Cheap, Stubborn, & Completely Unreasonable

A new study from PricewaterhouseCoopers is painting a dreary picture for television production companies and Hollywood movie studios. It seems that piracy is still a far more attractive option than even the best premium video on-demand services. Even the most aggressive plans the studios have ...

YouTube Partnering With LG To Create A Mobile Device for 3D Junkies

Despite my wishes to the contrary, 3D is still pretty hot in the world of video. Hollywood keeps pumping out films in 3D, and even television commercials and TV shows are getting into the act. So naturally the technology should come to mobile devices, right? ...