Hollywood Articles

Hollywood is a district in Los Angeles, California, United States situated west-northwest of downtown Los Angeles. Due to its fame and cultural identity as the historical center of movie studios and movie stars, the word Hollywood is often used as a metonym of American cinema. Even though much of the movie industry has dispersed into surrounding areas such as West Los Angeles and the San Fernando and Santa Clarita Valleys, significant auxiliary industries, such as editing, effects, props, pos...

The Weekly Online Video News Round Up - Arrested Development Edition

The piece of online video news that made the biggest splash this week didn't even fall on a week day. In fact, it happened yesterday, when Netflix announced its deal to air brand new episodes of cult-classic television show, Arrested Development, almost singlehandedly returning the ...

The Week's Best Viral Videos & Marketing Lessons - Galaxy Nexus Edition

I have a new crush, and it's on the Galaxy Nexus phone. The true Google device, which has the latest Android version, Ice Cream Sandwich, installed, is rumored to be released within the next couple weeks. It boasts a giant screen, fast processor, no shutter ...

The First YouTube Original Channel Is In Spanish, And Confusing

YouTube introduced its first original channel this weekend, the Spanish-language ClevverTeVe, which has three shows dedicated to entertainment and/or fashion.  It comes from Clevver Media, which already has a channel on YouTube, ClevverTV.  The first original channel is rather symbolic, as YouTube tries to appeal ...

Google Plus Integrates With YouTube - The Reel Web #12

This week's look at the Reel Web highlights several news stories surrounding YouTube's $100 Million investment into new premium content channels and the perspectives and opinions that go with it. Will the investment into contracting celebrities, athletes and hollywood stars be a good thing for ...

The Top 20 Global Online Video Ads For October 2011

There must be something in the water in France. Just a month after Evian's record-breaking Roller Babies' 26-month stay in the Global Arts Chart top 20 finally came to an end, a fantastic new commercial for another French mineral water brand, Contrex, pedalled its way ...

YouTube Documentary Life In A Day On YouTube For Free

I've written quite a lot about Life In A Day over the course of the past year. If you're somehow not familiar with it by name, Life In A Day is the documentary shot by YouTube users, directed and edited by Kevin MacDonald, and produced ...

Swampy And Where's My Water?, Popular Disney Game App, to Become A Web Series

Walt Disney has created a ton of memorable characters over the years, but nearly all of them have been on the big screen and TV.  Recently, Disney's foray into mobile game apps, "Where's My Water?" has become a huge hit on the iPhone and iPad ...

Justin Timberlake Film, In Time, Builds Buzz With Hoax Viral Video Marketing Campaign

If you're an avid follower of viral videos like I am, you probably got fooled again this week by the new zen masters of staged viral videos: thinkmodo. Thinkmodo, out of New York, has created similar "hoax" video campaigns for numerous other brands--you might remember ...

Diablo Cody Returns To The Web With Red Band Trailer

Several years ago, Diablo Cody launched her writing career by blogging her candid account of the life of an exotic dancer, which she then leveraged into the book Candy Girl: A Year in the Life of an Unlikely Stripper.  Soon after came Juno, which won ...

Hollywood Is Coming To YouTube - The Reel Web #9

This week our look at the Reel Web covers a bunch of stories, like YouTube's update to the layout for "related videos" after you finish watching one. It also appears that YouTube has changed their algorithm back in July and the update does not seem ...

The Weekly Online Video News Round Up - The Future Of Online Video Edition

There's a lot of speculation on the future of online video in this week's round up, on everything from cable to Hollywood to advertising to TV. We also recap all the rest of the week's biggest stories in the world of online video, including news ...

Ultraviolet & Cinema Now Fulfill Promise Of Full 1080p HD Hollywood Streaming

When Mark and I were at CES we got the inside scoop on Intel Insider, the new hardware DRM solution. They say it's not DRM, but really, there's no other way to describe it and they haven't really offered one up. Basically, if you have ...

What Hollywood's Experiments With Online Streaming Movies Means For The Future

While everyone in the media been debating the many juicy storylines in online streaming services--such as the Netflix price hike and their new content licensing deals, or Hulu's possible sale to Google or other suitors and new ad formats like Ad Swap--and what these stories ...

The Top 20 Global Online Video Ads For September 2011

Something happened on the Global Ads Chart in September that has not happened in 26 months. Since being launched way back in July 2, 2009, Evian's record-breaking Roller Babies ad has been a permanent fixture in the top 20 most shared commercials. That is until now. After ...

YouTube Scheduled Channels - Encouraging Partners To Develop Scheduled Content

YouTube is about to look a lot more like traditional television. According to the Wall Street Journal, YouTube is hard at work on developing a group of scheduled channels. With top-quality content that adheres to a regular publishing schedule, YouTube hopes to grab larger chunks ...