Hollywood Articles

Hollywood is a district in Los Angeles, California, United States situated west-northwest of downtown Los Angeles. Due to its fame and cultural identity as the historical center of movie studios and movie stars, the word Hollywood is often used as a metonym of American cinema. Even though much of the movie industry has dispersed into surrounding areas such as West Los Angeles and the San Fernando and Santa Clarita Valleys, significant auxiliary industries, such as editing, effects, props, pos...

YouTube Invests Another $200M into Original Channels Initiative: Some Will Stay, Many Will Go

YouTube Invests Another $200M into Original Channels Initiative: Some Will Stay, Many Will Go

This has been the year of the YouTube original channel, and as we approach 2013 some of those original channels will be receiving additional funding.  And many will not.  30-40% of the original lineup will get the second round and will be notified in the …

Hollywood Video Marketing Efforts: 21 Jump Street Shows How It’s Done

Hollywood Video Marketing Efforts: 21 Jump Street Shows How Its Done

Despite Disney apparently doing everything in its power to try to make John Carter into something it isn't, it mustered a disappointing $30 million in its opening weekend and fell short to The Lorax in its second week.  However, one thing everyone needs to keep …

Hollywood Marketing Efforts: The Curious Case Of John Carter

Hollywood Marketing Efforts: The Curious Case Of John Carter

So last week I said Project X would run neck-and-neck with The Lorax over the weekend.  I figured that the estimates were too low for Project X and too high for The Lorax, and it turned out that Project X's estimates were just a bit …

The Week’s Best Viral Videos & Video Marketing Lessons – Car Crash Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Car Crash Edition

Every week we try to bring you a cross section of some of the week's best viral videos from brands and individuals. In most cases, there's something we can learn and apply to our own video marketing efforts for every one of the examples–though if …

Hollywood’s Online Video Marketing Efforts For Friday, March 2

Hollywoods Online Video Marketing Efforts For Friday, March 2

Last week's hyper-marketed Act of Valor ended up being the #1 movie last weekend, and its efforts to strive for realism (real bullets, real SEALs) paid off for a movie that normally might get overlooked.  The videos for Act of Valor didn't get a tremendous …

How Will Hollywood’s Online Video Marketing Efforts Impact Box Office?

How Will Hollywoods Online Video Marketing Efforts Impact Box Office?

Last week we saw the top 2 movies from the previous week switch places and take the top spots from the new releases, as the Ghost Rider sequel failed to emulate any of the success of its predecessor.  Still, it made over $20 million and …

Want To Succeed With “Content As Marketing”? Then Be All You Can Be

Want To Succeed With Content As Marketing? Then Be All You Can Be

I spend a lot of time on this site, and with clients, talking about how important it is for brands and businesses to think about creating online video content as opposed to merely making ads. The branded videos that go viral and gather all kinds …

How Machinima Generates Content Through A Filmmaker & Directors Community

How Machinima Generates Content Through A Filmmaker & Directors Community

On my recent trip to Machinima headquarters, I got a chance to speak with CEO Allen DeBevoise. One of the things I was interested in talking with him about is how Machinima goes about generating their wide range of online video content. Turns out they …

YouTube Takes Karmin From Zero To Music Stars In 10 Months

YouTube Takes Karmin From Zero To Music Stars In 10 Months

Back in April I wrote about YouTube channel karminmusic, whose cover of Chris Brown's "Look At Me Now" had gone viral. That same video went on to land in the top ten most viewed videos of the entire 2011 year, but was far from the …

Online Movie Trailers For Friday, February 10: Denzel, Amnesia, and 3D Star Wars

Online Movie Trailers For Friday, February 10: Denzel, Amnesia, and 3D Star Wars

Chronicle's high view count for its various trailers online did not translate into a super-huge hit, but the movie performed well above expectations, as did the view-deprived Woman in Black.  Those movies each made over $20 million last weekend and continued a winning streak for …

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