Hollywood Articles

Hollywood is a district in Los Angeles, California, United States situated west-northwest of downtown Los Angeles. Due to its fame and cultural identity as the historical center of movie studios and movie stars, the word Hollywood is often used as a metonym of American cinema. Even though much of the movie industry has dispersed into surrounding areas such as West Los Angeles and the San Fernando and Santa Clarita Valleys, significant auxiliary industries, such as editing, effects, props, pos...

YouTube Invests Another $200M into Original Channels Initiative: Some Will Stay, Many Will Go

This has been the year of the YouTube original channel, and as we approach 2013 some of those original channels will be receiving additional funding.  And many will not.  30-40% of the original lineup will get the second round and will be notified in the ...

Hollywood Video Marketing Efforts: 21 Jump Street Shows How It's Done

Despite Disney apparently doing everything in its power to try to make John Carter into something it isn't, it mustered a disappointing $30 million in its opening weekend and fell short to The Lorax in its second week.  However, one thing everyone needs to keep ...

Hollywood Marketing Efforts: The Curious Case Of John Carter

So last week I said Project X would run neck-and-neck with The Lorax over the weekend.  I figured that the estimates were too low for Project X and too high for The Lorax, and it turned out that Project X's estimates were just a bit ...

The Week's Best Viral Videos & Video Marketing Lessons - Car Crash Edition

Every week we try to bring you a cross section of some of the week's best viral videos from brands and individuals. In most cases, there's something we can learn and apply to our own video marketing efforts for every one of the examples--though if ...

Hollywood's Online Video Marketing Efforts For Friday, March 2

Last week's hyper-marketed Act of Valor ended up being the #1 movie last weekend, and its efforts to strive for realism (real bullets, real SEALs) paid off for a movie that normally might get overlooked.  The videos for Act of Valor didn't get a tremendous ...

How Will Hollywood's Online Video Marketing Efforts Impact Box Office?

Last week we saw the top 2 movies from the previous week switch places and take the top spots from the new releases, as the Ghost Rider sequel failed to emulate any of the success of its predecessor.  Still, it made over $20 million and ...

Want To Succeed With "Content As Marketing"? Then Be All You Can Be

I spend a lot of time on this site, and with clients, talking about how important it is for brands and businesses to think about creating online video content as opposed to merely making ads. The branded videos that go viral and gather all kinds ...

How Machinima Generates Content Through A Filmmaker & Directors Community

On my recent trip to Machinima headquarters, I got a chance to speak with CEO Allen DeBevoise. One of the things I was interested in talking with him about is how Machinima goes about generating their wide range of online video content. Turns out they ...

YouTube Takes Karmin From Zero To Music Stars In 10 Months

Back in April I wrote about YouTube channel karminmusic, whose cover of Chris Brown's "Look At Me Now" had gone viral. That same video went on to land in the top ten most viewed videos of the entire 2011 year, but was far from the ...

Online Movie Trailers For Friday, February 10: Denzel, Amnesia, and 3D Star Wars

Chronicle's high view count for its various trailers online did not translate into a super-huge hit, but the movie performed well above expectations, as did the view-deprived Woman in Black.  Those movies each made over $20 million last weekend and continued a winning streak for ...

The Week's Best Viral Videos & Video Marketing Lessons - Ping Pong Baby Edition

I always send various videos that I collect throughout the week for this column to friends and family, and it usually gives me a pretty good indication of whether or not the column has a good cross-section of different video types and tones. And this ...

Online Movie Trailers For Friday, February 3: Telekinesis, Saving Whales, & Life After Harry Potter

This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product.  Subjective product.  And whenever Hollywood has a comparatively bad ...

Greed & The Crumbling Dream Of A Video Promised Land

Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. ...

New Promotional Tool, Chill, Is Pintrest For Videos - The Reel Web Episode 23

This week on the Reel Web we cover a lot of new stories surrounding SOPA, PIPA, and especially Vimeo's stance on them. We also talk about the importance of having original content and why Hulu, Netflix, and others are pushing so hard to feature original content ...

Blip.TV Founder Says SOPA And PIPA Threaten All Online Video Platforms

I interviewed the founder of the Blip.TV, Charles Hope, who shares his thoughts about why The Stop Online Piracy Act (SOPA) is extremely bad for online video platforms and their users, and explains what's really needed is not new laws, but better business innovation.