hoax Articles

A hoax is a deliberately fabricated falsehood made to masquerade as truth. It is distinguishable from errors in observation or judgment, or rumors, urban legends, pseudosciences or April Fools’ Day events that are passed along in good faith by believers or as jokes.
The British philologist Robert Nares (1753–1829) says that the word hoax was coined in the late 18th century as a contraction of the verb hocus, which means “to cheat”, “to impose upon” or ...

Facebook Tattoo Video Was Just A Fantastic Viral Marketing Hoax

Facebook Tattoo Video Was Just A Fantastic Viral Marketing Hoax

This is just awesome. The Facebook tattoo video, which I wrote about here yesterday as part of a "videos that become news" article, turns out to be an elaborate fake. A viral marketing video. It's nothing but a hoax. And what a wonderful hoax it was–and …

Branded Hoax Viral Videos Are Becoming A Cottage Industry

Branded Hoax Viral Videos Are Becoming A Cottage Industry

First there were the ad agencies—big brands paid them to dream up marketing creative for everything from print to radio to television. Then came the niche agencies designed to help just with the emerging media market of online videos. And now that most of the …

The Week’s Best Viral Videos & Marketing Lessons: Camera Techniques & Musical Performances

The Weeks Best Viral Videos & Marketing Lessons: Camera Techniques & Musical Performances

Well, good morning. I hope you're off to a great start on this fine Friday morning. And if you're not… well, then let this column help turn things around and get you pointed in a positive direction. We've collected some of the best videos of …

Best Branded Online Video Ad Campaigns: A Trailer & A Hoax

Best Branded Online Video Ad Campaigns: A Trailer & A Hoax

Brands continue to lead the charge in creativity with online video. They have more money and resources than you and I do, which makes it easier for them to experiment. This week saw several entertaining branded videos, but I wanted to pull out a couple …

The Week’s Best Viral Videos & Marketing Lessons: Short Films & Fakes

The Weeks Best Viral Videos & Marketing Lessons: Short Films & Fakes

It's that time once again–Friday morning, to be exact–when I provide you with a list of some of the best viral videos I found and read about throughout the week. Some are branded advertisements, some are artistic projects in nature, and of course some are …

The Online Video Weekly News Reel – Nothing Edition

The Online Video Weekly News Reel   Nothing Edition

Nothing odd or otherwise noteworthy to report. Or rather there is and I just don't feel like it. It's Sunday and I want to get to some gaming as I'm currently playing Batman Arkham Asylum which I picked up on a Steam sale for $7.50 …

Exclusive Interview With The Creators of The Shaving Helmet Hoax Video

Exclusive Interview With The Creators of The Shaving Helmet Hoax Video

I've been talking about the now-famous head-shaving helmet video for a few weeks now. First I featured it in one of my weekly round-ups of the latest and greatest viral success stories. A few days later, CNN revealed the video as a hoax and spoke …

A Tale of Two Viral Hoax Videos Done Right

A Tale of Two Viral Hoax Videos Done Right

Hoax videos are pretty trendy right now. You probably heard about the Jerusalem UFO videos, which many have labeled as the work of well-organized pranksters. Or maybe you heard about the Central Park iPhone marriage proposal that ultimately turned out to be staged. Either way, …

Surprise, Surprise: YouTube Million Dollar Gift Was All A Hoax

Surprise, Surprise: YouTube Million Dollar Gift Was All A Hoax

You should probably sit down for this. Get composed, and ready yourself for really unexpected, bad news: The kid that asked for a million dollars on YouTube and then got it? Yeah, total hoax, exactly like I said it was. After staging a check-awarding ceremony …

How To Make Money On YouTube: Just Ask for It?

How To Make Money On YouTube: Just Ask for It?

There's a story catching fire this week and I bet you've heard about it.  A kid goes on YouTube a month ago, asking rich people to give him a million dollars, and a few short weeks later he claims to have found the generous donor. …

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