A hoax is a deliberately fabricated falsehood made to masquerade as truth. It is distinguishable from errors in observation or judgment, or rumors, urban legends, pseudosciences or April Fools’ Day events that are passed along in good faith by believers or as jokes.
The British philologist Robert Nares (1753–1829) says that the word hoax was coined in the late 18th century as a contraction of the verb hocus, which means “to cheat”, “to impose upon” or ...
When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only ...
Someday soon, a brand or company is going to accomplish something incredible. It could be a cure for some nasty disease, or a generous donation to a cause or charity... or the next great invention. That company will film it to help prove and commemorate ...
If you're an avid follower of viral videos like I am, you probably got fooled again this week by the new zen masters of staged viral videos: thinkmodo. Thinkmodo, out of New York, has created similar "hoax" video campaigns for numerous other brands--you might remember ...
Mr. Brainwash, aka, Thierry Guetta, became a fairly well-known street artist thanks to the unusual and entertaining documentary Exit From the Gift Shop. The film is unusual because it was shot by street artist/prankster Banksy, and it led many people to believe that Banksy created ...
Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. ...
We've discussed a number of ways web series creators try to collect viewers, but how about the possibility of discovering buried treasure if you watch? On July 31 of last year, almost exactly a year ago, a group of puppet masters aired the first of ...
What happens when you give a chimpanzee an AK-47 and let it run riot on YouTube?Well, Twentieth Century Fox is banking on the answer being a box office hit. The signs are certainly good. The controversial hoax video depicting mocking African soldiers handing the ape a ...
If you hadn't heard, there's a new Planet of the Apes movie coming out this year. I know, I know... I'm just as surprised as you are that the studio went ahead with it after the debacle that was Tim Burton's version. And yet, it ...
It was another big week for viral videos. You probably heard about the Facebook Arm Tattoo video (which was a hoax), or the video of the soldiers who were charged for extra bags by Delta... or maybe you caught one of the dozens of great ...
This is just awesome. The Facebook tattoo video, which I wrote about here yesterday as part of a "videos that become news" article, turns out to be an elaborate fake. A viral marketing video. It's nothing but a hoax. And what a wonderful hoax it was--and ...
First there were the ad agencies—big brands paid them to dream up marketing creative for everything from print to radio to television. Then came the niche agencies designed to help just with the emerging media market of online videos. And now that most of the ...
Well, good morning. I hope you're off to a great start on this fine Friday morning. And if you're not... well, then let this column help turn things around and get you pointed in a positive direction. We've collected some of the best videos of ...
Brands continue to lead the charge in creativity with online video. They have more money and resources than you and I do, which makes it easier for them to experiment. This week saw several entertaining branded videos, but I wanted to pull out a couple ...
It's that time once again--Friday morning, to be exact--when I provide you with a list of some of the best viral videos I found and read about throughout the week. Some are branded advertisements, some are artistic projects in nature, and of course some are ...
Nothing odd or otherwise noteworthy to report. Or rather there is and I just don't feel like it. It's Sunday and I want to get to some gaming as I'm currently playing Batman Arkham Asylum which I picked up on a Steam sale for $7.50 ...
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