hoax Articles

A hoax is a deliberately fabricated falsehood made to masquerade as truth. It is distinguishable from errors in observation or judgment, or rumors, urban legends, pseudosciences or April Fools’ Day events that are passed along in good faith by believers or as jokes.
The British philologist Robert Nares (1753–1829) says that the word hoax was coined in the late 18th century as a contraction of the verb hocus, which means “to cheat”, “to impose upon” or ...

YouTube and Google: The VERY Best April Fools’ Day Pranks, 2008-2013

YouTube and Google: The VERY Best April Fools’ Day Pranks, 2008 2013

Tomorrow is April Fools’ Day and in the next day or so we can expect around two dozen April Fools’ Day pranks from Google and YouTube. We take a look back at some of the very best jokes from the company from the past few years. How many will they fool this year?

The Week's Best Viral Videos & Video Marketing Lessons - Super Bowl Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Super Bowl Edition

When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only ...

Viral Video Marketing & The Boy Who Cried "Fake!"

Viral Video Marketing & The Boy Who Cried Fake!

Someday soon, a brand or company is going to accomplish something incredible. It could be a cure for some nasty disease, or a generous donation to a cause or charity... or the next great invention. That company will film it to help prove and commemorate ...

Justin Timberlake Film, In Time, Builds Buzz With Hoax Viral Video Marketing Campaign

Justin Timberlake Film, In Time, Builds Buzz With Hoax Viral Video Marketing Campaign

If you're an avid follower of viral videos like I am, you probably got fooled again this week by the new zen masters of staged viral videos: thinkmodo. Thinkmodo, out of New York, has created similar "hoax" video campaigns for numerous other brands--you might remember ...

Mr. Brainwash Caps Season 1 Of Hulu's A Day In The Life

Mr. Brainwash Caps Season 1 Of Hulus A Day In The Life

Mr. Brainwash, aka, Thierry Guetta, became a fairly well-known street artist thanks to the unusual and entertaining documentary Exit From the Gift Shop.  The film is unusual because it was shot by street artist/prankster Banksy, and it led many people to believe that Banksy created ...

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. ...

We Lost Our Gold: Using Audience Incentives To Drive Web Series Growth

We Lost Our Gold: Using Audience Incentives To Drive Web Series Growth

We've discussed a number of ways web series creators try to collect viewers, but how about the possibility of discovering buried treasure if you watch? On July 31 of last year, almost exactly a year ago, a group of puppet masters aired the first of ...

Viral Video Chart: The Best Branded Viral Videos Of July 2011

Viral Video Chart: The Best Branded Viral Videos Of July 2011

What happens when you give a chimpanzee an AK-47 and let it run riot on YouTube?Well, Twentieth Century Fox is banking on the answer being a box office hit. The signs are certainly good. The controversial hoax video depicting mocking African soldiers handing the ape a ...

Best Branded Video Ad Campaign - Planet Of The Hoax Video

Best Branded Video Ad Campaign   Planet Of The Hoax Video

If you hadn't heard, there's a new Planet of the Apes movie coming out this year. I know, I know... I'm just as surprised as you are that the studio went ahead with it after the debacle that was Tim Burton's version. And yet, it ...

The Week's Best Viral Videos & Marketing Lessons - Gadgets, Attacks, & Bloopers

The Weeks Best Viral Videos & Marketing Lessons   Gadgets, Attacks, & Bloopers

It was another big week for viral videos. You probably heard about the Facebook Arm Tattoo video (which was a hoax), or the video of the soldiers who were charged for extra bags by Delta... or maybe you caught one of the dozens of great ...

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