Hitwise Articles

Experian Hitwise is a division of Experian that measures website traffic by collecting data directly from ISP networks.The service provides data on trends in visitor behavior and measures website market share. The Hitwise product is a commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is to measure market share on the internet.
In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $2...

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

One Quarter of U.S. Adults Watch Video on Smartphones Weekly [Report]

Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?

Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!

Relax, People, Bing Isn’t Overtaking Google Anytime Soon

Relax, People, Bing Isnt Overtaking Google Anytime Soon

New data this week from Hitwise shows Bing on a pretty impressive upswing in the search engine market share race. And while that's definitely something worth pointing out and taking notice of, it's not really earth-shattering. It's definitely not a sign that Bing is about …

Facebook and YouTube Rise To The Top Most Search Keywords for 2010

Facebook and YouTube Rise To The Top Most Search Keywords for 2010

Experian Hitwise has released a year-end report detailing the most-searched keyword phrases and most-visited websites of 2010.  Among the most interesting reveals is the declaration that Facebook overtook Google as the most-visited website.  Of course, they wouldn't be number one if Google wasn't feeding them …

What’s Next for Media In 2010 – Media Minute

What's the next big thing in new media? To answer that question, Daisy Whitney of the New Media Minute turned to Bill Tancer, author of of Click and the research guru at online audience measurement firm Hitwise.

Video Marketing Strategy: Hosted Versus Posted Video

Video Marketing Strategy: Hosted Versus Posted Video

When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a …

blinkx Advances Lead In Online Television; Announces Availability of Over 32 Million Hours of Video From More Than 420 … (PR Newswire)

blinkx, the world's largest and most advanced video search engine, today reached new growth milestones: with an index of over 32 million hours of online TV and video and more than 420 content partners, blinkx gives users a single point of access to the largest …

blinkx Wins Hitwise Top 10 Award, Named Industry Leader Among U.S. Web Sites

blinkx, the world's largest and most advanced video search engine, today announced that it has been named a winner of Hitwise's Top 10 Award for the quarter ending September 2008. During this period, http://www.blinkx.com ranked 7th Web site in the Hitwise Entertainment-Multimedia industry category. Each …

In Search of Online Video. The Case for Why Video SEO

Yesterday, I could not get out of my head a comment made by a panelist on the session, "Video Search Engine Optimization (VSEO)" at SES, namely Greg Jarboe.  Greg mentioned an example video whereby most users who watched the video, discovered the video primarily through …

How-To Video Site WonderHowTo Launches 90000 Videos

New Community-Fueled Site Features More Than 90,000 Free Instructional Video General Catalyst Partners Leads Series "A” Funding; Scripps Networks Powers Ad Sales WonderHowTo.com, the video guide for a curious world, has unveiled the world's biggest free how-to video index, cataloging and linking to more than …

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