While there might be reports of Facebook’s death with certain demographics, they are greatly exaggerated as it still dominates the charts in penetration, account ownership and activity and its major demographic seems to be in the 25-34 range while YouTube has almost a third of its users in the 16-24 range.
YouTube aims to provide each user with a fast-loading video that never, ever buffers, but that’s not always possible due to outside factors, one of which is ISP performance. Now Google will tell you just how good or bad your ISP is when it comes to video playback.
YouTube has attracted an extraordinary amount of flak since they upgraded their comments system and they have stayed relatively quiet about the new feature in the face of such strong reaction. However, they hope their brand new comments management dashboard will actually help, rather than hinder, creators this time.
Some major online brands have pulled off upsets and knocked off major TV ad brands this year. Google took home two awards including Best Ad of 2013, Netflix took a surprising category, Kindle showed the power of live streaming video and Vizio shows that no market is safe from upstarts. Find out who got what and how.
2013 was a huge year for OTT (Over The Top) devices and content providers, but that’s nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.
189 million Americans watched 47.1 Billion hours of online video content in November 2013. and for the third month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.
Google officially confirm there have been problems with the new YouTube comment system, and the Beastie Boys take legal action against Goldieblox over copyright infringement. More on these and other stories of the day in online video from ReelSEO.
Google are notoriously cagey about releasing their revenue figures but the latest prediction is that ad revenue from YouTube is expected to have risen by 51% to $5.6 billion for 2013. That’s around 11% of Google’s overall total income.
Yahoo acquires a major live-streaming video platform, Google might be coming out with their own set top box and Rebecca Black is back with the follow up to “Friday”. Oh dear. More on these and other stories of the day in online video from ReelSEO.