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Netflix Pays Comcast, Ends Our Love Affair

Netflix Pays Comcast, Ends Our Love Affair

In the gilded tower of Comcast, laughter rings throughout the halls as C-level executives “make it rain” with the new found wealth they have just extorted from Netflix to ensure that consumers who already pay both companies get the exact service they pay for.

Global Online Video Association Formed, for the Betterment of Online Video

Global Online Video Association Formed, for the Betterment of Online Video

A group of YouTube MCNs and other digital video companies have got together and founded GOVA – the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.

Virool Disappears From Google Search, Learns A Hard Lesson About SEO

Virool Disappears From Google Search, Learns A Hard Lesson About SEO

Suspected bad SEO practices have seen another site disappear from the Google search index – and this time it’s video advertising platform Virool that is feeling the wrath of Google. But is there to this than shady backlinks?

TV-like Metrics Hit Display Ads with Google/comScore Deal

TV like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it’s DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.

Chromecast: Future of TV Everywhere or a Waste of $35?

Chromecast: Future of TV Everywhere or a Waste of $35?

Chromecast may be as cheap as chips to buy, but not every TV, cable, or other broadcast provider is on board, and many may never be. Amazon, Apple, Microsoft, Sony and Comcast have their own plans for distribution, and Chromecast probably isn’t on any of their lists.

Google’s New Music Video Search Results Won’t Please All In The Industry

Googles New Music Video Search Results Wont Please All In The Industry

Search on Google for a music video, song lyric, artist or band and the chances are you will see a new type of search result. Player sized thumbnails are being returned for the top music queries, which is handy for the user, but is it all skewed in favor of YouTube?

Can New CEO Susan Wojcicki Fix YouTube’s Broken Business Model?

Can New CEO Susan Wojcicki Fix YouTubes Broken Business Model?

Susan Wojcicki has been confirmed as the new CEO of YouTube, but can this veteran of Google successfully turn the site’s business model around in its efforts to attract more advertising revenue? Millions of creators will certainly be hoping so.

YouTube Begins Major Crack Down on Fake Views

YouTube Begins Major Crack Down on Fake Views

YouTube is honing its view chopping blade as it looks to further legitimize its viewing numbers in order to garner a larger portion of the ad dollar pile. Now that they’re a Nielsen member they will be directly competing against traditional TV and that means they need to show that the views are legitimate

Managing Your Digital Marketing Team: How To Avoid Getting it Wrong

Managing Your Digital Marketing Team: How To Avoid Getting it Wrong

ReelSEO already dedicates a huge number of resources to teach best practices to internet marketers and video content producers. But what about the managers and directors of those teams? We take a look at some of the best practices managers need to know.

5 Stupid Chromecast Tricks (That Really Aren’t Stupid at All)

5 Stupid Chromecast Tricks (That Really Arent Stupid at All)

Chromecast is a cheap, effective and cool way to add internet video to almost any HDTV. But that’s not all this little device is capable of. Find out how you can use it to send any internet page to your TV or even hack your hotel TV to find something watchable.

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