Google Articles

Google Inc. (NASDAQ: GOOG) is an American multinational corporation which provides Internet-related products and services, including internet search, cloud computing, and software and advertising technologies. Advertising revenues from AdWords generate almost all of the company’s profits. The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company’s stake. Google was first incorporated a...

YouTube Brandcast to Help Marketers Get the Most Out of YouTube

Google will hold their first ever upfront today, highlighting a bevy of star-packed channels and releasing exciting findings from a comprehensive study of YouTube trends.  The online video behemoth, which shows 3 billion hours of video to over 800 million users, will be able to ...

YouTube for Google TV Gets Personalized Discovery +1 Social

I wanted to drop some info on the latest Google TV update for their YouTube App which got a major round of cool new stuff last week. After all, if you're using YouTube for your content distribution, whether as a partner or sponsored content creator, ...

YouTube Sends Envoys, Plays and Money to Push Video Advertising

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”  In other words, YouTube is sending envoys, plays and money to boost video advertising via Google AdWords for video. ...

TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web. Since it wasn't working with standard online metrics, they decided to beat TV ...

Google Now Indexing URLs with Embedded YouTube Videos

A few weeks ago, I noticed a drastic change in Google's video index that's something many people have been asking for and has some pretty interesting ramifications.  I didn't post about it right away as I wanted to make sure that what I was seeing ...

Google's YouTube Strategy: 101 YouTube Channels for Three Key Reasons

What's Google's YouTube marketing strategy? Google Inc. has 101 Official Google YouTube Channels which feature videos on a wide range of topics, from product demos to visiting speakers to Google’s offices. The company also has a network of 182 Official Google Blogs that cover topics ...

Google Laying Fiber Fast in Kansas City, Aiming for Two-Way Gigabit Bandwidth?

Remember a while back I talked about the Google project down in Kansas City, or up if you're in the south I suppose? Well, after approval, Google moved the Android Army into action and started laying fiber at a furious pace. Now, they've got over ...

Consumer Insights into Online Video for eCommerce Shopping

When I wrote up the first part of this interesting whitepaper from Invodo, (Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions) I said I'd be back with part two which looked at the more technical aspects of online video for shopping from ...

Google TV Gives You the Power to Change the Show Outcome

Google TV has announced a new feature that will allow you to decide the outcome of your favorite shows and films with Google TV Click. Built on their Common Gateway Interface technology you can now direct the video entertainment right from your remote via a ...

Nintendo Entertainment System FINALLY Gets Google Maps

Google is the best of all innovators in the world and today they've proven it once again, they've brought Google Maps to the 8-bit classic gaming console the Nintendo Entertainment System. All praise Nintendo Power!

Google+ Profiles Get 'Reel' YouTube Channel Integration Friday

We've written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp - BUT, not YouTube.  Even though there ...

Firefox to Stop Pushing WebM and Give in to H.264? What's that Mean to You

It's a dark day indeed for online video, H.264 has seemingly won the war without any real battles being fought. Google has yet to remove H.264 from Chrome and now someone high up at Firefox has pretty much stated that they're throwing in the towel ...

Google Doesn't Like Likes: YouTube Adopting +1 Button Instead?

YouTube is about to join the fold of Google+ in a more tightly knit and cohesive way. No longer will you be able to simply Like a video, now you'll be giving it a +1 according to recent reports of a big switch over at the ...

comScore Says Almost 22 Million Brits Touched By Video Ads In January

They always seem a bit behind, comScore, not the Brits. Considering that it's almost mid-March and we're just getting UK numbers for January. It's all part of their "one press release per day so as not to confuse journalists" mentality. No really, someone said that ...

MPEG DASH Gains Industry Support As "Streaming Media Standard"

Well, it seems some companies, including Netflix and Microsoft, have got together behind a single format for media streaming. The format, MPEG DASH, now has its own Promoters Group. DASH, or dynamic adaptive streaming over HTTP, was just finalized in November and allows for, obviously, ...