Google Articles

Google Inc. (NASDAQ: GOOG) is an American multinational corporation which provides Internet-related products and services, including internet search, cloud computing, and software and advertising technologies. Advertising revenues from AdWords generate almost all of the company’s profits. The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company’s stake. Google was first incorporated a...

YouTube Ponders Solution to Partner Discoverability Concerns, Video Ad Dollars Rise, and More... [Reel Web #43]

This week on The Reel Web we're going to be cover a few online video industry news items from the past week including more research that shows an increase in advertiser/marketer spending towards online video. We'll also be taking a look at a recent YouTube ...

Keyword Optimization for Video: 4 Great Tips to Maximize SEO Benefit

Like on-page text content, video seo requires the same kind of indepth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like YouTube), it's absolutely essential that the right key ...

Google Asks You To Explore The World With Multimedia Masterpiece

As we've seen online video grow tremendously over the last couple of years, the potential of its reach as an educational tool, or an enticement to learn more, is being worked out in impressive ways.  Take a look at Google's World Wonders Project, which was ...

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads ...

Google Help Desk Hangout On Air This Week: AdWords for Video

If you are trying to get the most out of your online video marketing and advertising campaigns and are using Google Adwords then you need to set some time aside later today for the Google Hangout On Air which is set to be all about ...

The Weekly Online Video News Roundup - The Return Edition

Welcome back ladies and gents to the newly resurrected weekly online video industry news roundup where we compile all the stuff that was interesting, but didn't quite make our coverage here at ReelSEO. So grab that mug of coffee, throw your feet up and flick ...

YouTube's Mad Tinkering Equals A Loss Of Views? What Exactly Is Going On?

For those of you who don't know: YouTube is like those people you know who are always doing something to their house.  They can't just live in the house and be happy, they have to change the floors, or redecorate, or add a room.  And ...

Break into Primetime with Adobe's New Integrated Video Platform

So, as I previously mentioned, I chatted with Adobe about their Project Primetime and its new features which they've just unveiled. Ashley Still, director of product management for video solutions at Adobe (whew!) talked with me about what is coming to Primetime, what it's all ...

Google, YouTube Continue Betting Big On Machinima, And With Good Reason

A funding round of $35 million went to Machinima, one of YouTube's most visited sites, to the tune of 1.6 billion views last April, and a lion's share of the funding came from Google.  Already-invested Redpoint Ventures and MK Capital also joined in.  All of ...

I've Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Last week, Google introduced the Knowledge Graph.  According to Amit Singhal, Google’s SVP of Engineering, “The Knowledge Graph enables you to search for things, people or places that Google knows about – landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of ...

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That's a whole lotta online video ads man! In fact, it's actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. ...

YouTube Finally Adds Google+ Share Button? What The Heck?

It's taken awhile for Google-owned YouTube and Google-owned Google+ to get the two married properly.  A few months ago, Google+ didn't even have YouTube integration and all of us wondered why two properties owned by the same company wasn't on the ball with that.  Then ...

Engagement, Not Views, is Driving Today's YouTube

We all are a bit guilty of checking out a video's view count and using it as its one and only metric for success.  Although more critical thinking has made view counts less important, it's still the easiest way to judge a video's success.  But ...

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make ...

Google Plus Opens Up Hangouts On Air Live Streaming For All

So here's yet another feature coming from Google that is bringing video power to virtually everyone.  Hangouts On Air, which is available to only some users of Google+, will soon be available to everyone around the world who uses the social network.  It allows others ...