YouTube has confirmed that they are currently testing the ability to watch videos on the Chromecast HDMI dongle that are embedded on third party sites outside of YouTube. Support for such a feature would mean videos curated on other sites, such as blogs, would be just as accessible for viewers.
Nike's 'Just Do It - Possibilities' was the runaway leader for the most watched video ad of August 2013. Other sports related campaigns like the NBC Premier League trailer, Madden NFL 25 and Jordan's jumpman23 all made an appearance as did CollegeHumor's 'Panhandler Prank'.
As ever, it's been a news packed week in the world of video. There's the first crowdsourced full length Vine movie in the works, the NFL Sunday Ticket might just be coming to YouTube in 2014 and Kevin Spacey thinks the television industry should raise its game to compete with VOD content.
TrueView's skippable in-stream video ads are now very much part of the YouTube experience and they have worked so well that Google are offering online gaming sites the opportunity to benefit from the revenue generator.
The internet loves cats but could that be because the internet is cats? It's a crazy theory but delivered in an inventive and highly entertaining way from the team at PBS Idea Channel. Sit back and ponder on the meaning of life, the web and everything cat related.
Microsoft and Google have been arguing for months over the YouTube app available to Windows Phone users. Taken off the market in May, it's now back in the Windows store - with ads but without the ability to download videos. Some nice new extra features too.
We talked to Google/YouTube's Suzie Reider, Director of Media Solutions, also our keynote speaker at the ReelSEO Marketing Summit this Friday. What exactly do brands need to keep in mind when creating content for YouTube? Suzie's got some stats, tips, and top-notch info for us to consider.
It's one more week until we kick off the first annual ReelSEO Video Marketing Summit in San Francisco. Those of you planning to wait until the day-of to buy tickets should really take advantage of the Advanced registration, which ends July 24.
A new YouTube layout has been spotted--no don't worry, it's not another complete overhaul, yet, but it does center the videos on the page. It also relocates some of your channel commands and such to a more out-of-the-way, but easy-to-use, place.
Google Analytics is essential for understanding how your site and marketing is performing. Now, they have introduced a new feature which allows advertisers to track unclicked video ad impressions to see how they still contribute to the conversion process.