Google Articles

Google Inc. (NASDAQ: GOOG) is an American multinational corporation which provides Internet-related products and services, including internet search, cloud computing, and software and advertising technologies. Advertising revenues from AdWords generate almost all of the company’s profits. The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company’s stake. Google was first incorporated a...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?

There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer ...

Record 11 Billion Video Ads in June: Top 5 Ad Network Recommendations

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. ...

Online Video Viewers Stable, Average Video Length Up, Average Minutes Down in June

As the summer heat beats down upon us it seems that it's driven a lot of us indoors and into the cool embrace of online video. Over 180 million Americans tuned int to see 33 billion "videos" last month (June 2012) and a new record ...

YouTube Not Immune to Carriage Wars Either: A Little Channel Called VEVO

Is everybody in the entertainment business fighting right now?  We've got Viacom and DirecTV, AMC and DISH, and the one that's been brewing for some time and has been getting some discussion is the disagreement between YouTube and multi-label-owned VEVO, which is one of the ...

7 Tricks to Optimize Your Video's Title for Search & Social [Creator's Tip #46]

When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network.  It’s important that a title works well for ...

Google Introduces Google Glasses In Style--With Skydiving Live Video Hangout

We've been hearing about Google's video glasses for awhile, and today, Google released footage of Google Glass at work, by enlisting a team of skydivers, base-jumpers, and cyclists to deliver the images of the glasses in action via live video to Google Hangouts.  Available only ...

Brightcove Dual-Screen Offering Foreshadows the Multi-Screen Future of Online Video?

Two announcements from Brightcove today got me a thinking about the future. The first hooks TV up to a second screen for simultaneous, additional content display and the second allows you to publish content to that second screen. The bigger picture, no pun intended, is ...

Google Builds Artificial Brain with Feline Recognition Algorithm... Who's Laughing Meow

Awhile back, we talked about the kinds of metadata, we talked about why it's so important to write good metadata, and all that discussion coincided with our coverage of the metadata section of the YouTube Advertiser Playbook.  The big reason why it's important to properly classify ...

J.D. Power Finds Paid Video Viewing is Shifting Away from PCs to Tablets and Gaming Consoles

The J.D. Power and Associates 2012 U.S. Residential Pay-to-View Study results are out and they found that viewing is shifting across devices from where they were in its inaugural year. It seems that tablets are having an effect on premium video viewing but gaming consoles ...

Another new YouTube homepage design, Vidcon, and Pixar [Reel Web #44]

This week on the Reel Web, we're taking a look at Youtube's new homepage design, as well as discussing what's coming up at Vidcon, storytelling tips from someone at Pixar, and how you can now easily promote your videos on YouTube. As if there hasn't ...

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Starting this month, we're going to separate the comScore industry-wide online video viewing estimates for May and the video advertising numbers and recommendations by yours truly. It's a good month to do it since we've topped a record of over 10 billion online video ads served ...

Online Video Viewing Dips Slightly, Average Length Up Again in May

It's time once again for comScore's monthly estimates of the online video viewing numbers. I say estimates because, as we all know, they have a particularly quirky way of counting up videos and views in general. I guess the major milestone this past month was ...

How to Properly Link to Your YouTube Channel for Maximium SEO Link Equity [Creator's Tip #43]

This week on Creator's Tips we're going to be talking about the best way to share and link to your Youtube channel's URL in a way that may boost search rankings for both your YouTube channel and its videos. A Quick Boost This trick/best practice ...

YouTube Ponders Solution to Partner Discoverability Concerns, Video Ad Dollars Rise, and More... [Reel Web #43]

This week on The Reel Web we're going to be cover a few online video industry news items from the past week including more research that shows an increase in advertiser/marketer spending towards online video. We'll also be taking a look at a recent YouTube ...