From 2014, Nielsen, alongside comScore, will be tracking advertising views on YouTube videos. Why? Because buyers want access to the metrics that both of these companies can provide. But is Google serious about being transparent or do they just want the advertising revenue?
Vice is investing $50 Million in online video news over the next three years, Roku and AOL team up to push their news content and Jean-Claude Van Damme does something spectacular with a truck. All this and more from ReelSEO's daily news round up.
Google are allowing direct applications for Google Glass at last, although there's no guarantee you'll get one and YouTube appears to have won the copyright infringement battle against the UK Premier League and the French Tennis Federation which has been going on since 2007. These and other stories of the day from ReelSEO.
Netflix and YouTube account for 50% of peak period web traffic with Amazon, Hulu and Facebook all trailing well behind. In contrast, Peer-to-Peer file sharing has fallen to less than 10% of total traffic in North America for the first time ever.
Maker Studios get a new chief content officer who comes fresh from heading up the video division at Yahoo, PS4 launch a killer unboxing video and an anti-YouTube video is going viral on YouTube. These stories and more from the day in online video from ReelSEO.
A Californian police officer has booked a driver for wearing Google Glass whilst behind the wheel, citing 'Driving with Monitor visible to Driver' as the reason. The law is still unclear on the subject of the wearable device and driving so we can expect more confusion to come.
Our daily news round up includes the announcement by Comcast that they are bundling in HBO and HBO GO with their new broadband and internet package for customers. Amazon also confirmed they are going to produce more original content with an L.A. based drama. Catch up with the headlines of the day.
ComScore's Online Video Rankings are out for September 2013 and there's little change from last month although AOL have overtaken Google as the top video ad property in the U.S. Google remain king of content videos though and Vevo are the still the top YouTube channel.
Google Helpouts are live video calls that put those looking for advice in touch with experts and consultants who are offering, for free or for a fee, their skill and time in a particular area. It's still invite only at the moment but it could prove to be a very useful service for those who want to pass on their expertise and for those who need answers.
Google introduced a new algorithm last week and it is expected to affect up to 90% of global search results. We take a look at the implications for video marketing and how user intent behind a search is now far more important that the actual keywords used.