Topic - Online Video & Google
Google Developing More Dynamic Video Ads with Rockabox
Rummaging around the old Internet I found out that Google is teaming up with Tangozebra founder James booth to boost viewer engagement with video ads. His new company is called Rockabox and it’s helping Google’s DoubleClick to create what’s called Rockabox Shutters format.
Time Warner to Make YouTube Profitable?
As I pointed out in my Dark Side of Online Video article, Viacom is suing YouTube for all sorts of copyright infringement and that case is being run in conjunction with a class action lawsuit from other quarters. Meanwhile, Time Warner has taken a different tack and has decided to cut a major deal with the Google property.
Porn Video in Google Universal Search Results?
Today I read an interesting post over at SEORoundTable about a video that is appearing within Google universal search results for the search “Rambha.” Rambha is a famous Indian actress and according to the post, the video result has already been reported to Google by Rusty Brick, the author of the post as well as an individual claiming to represent the actress well over 24 hours ago. I have also reported the video. Why are we reporting the result to Google and why am I posting this?
The Dark Side of Online Video?
Just as there are white hat and black hat hackers, SEO companies and just about everything else in the world, there is also black hat online video…the so-called pirates. But where is the line drawn between legal and illegal video and where is the line on morality?
Google Users Are More Loyal & More Active… Probably
New data from ComScore shows that Google users run more searches than Yahoo and Microsoft users… combined. According to the research, Google users conduct an average of 54.5 searches. Yahoo users perform 24.5 searches and Microsoft users run 26.9 queries.
More interesting than that, though, are the loyalty numbers.
Video Search Queries in The Google Caffeine Sandbox
I’ve been playing around with the just-announced Google Caffeine sandbox (www2.sandbox.google.com – which is down for “system maintenance” at the moment), trying to discover any subtle differences I can find between it and the current live engine. There aren’t many. A lot of people in the SEO realm have weighed in with their initial thoughts; I thought I’d add my own.
I stuck mostly to video-related queries, since that’s what we talk about here at ReelSEO.com, and the verdict is…
The Air Force Is Reading Your Tweets, Watching Your YouTube Rants
A new story from the AP today reveals how the U.S. Air Force used social media sites like Twitter and YouTube to track the fallout from the whole “Air Force One Flyover PR Disaster.”
You may remember that the Obama Administration decided to have the President’s plane do a flyover of New York City—you know, the city where giant airliners crashed into buildings a few years back and put everyone there forever on edge?—all for a photo op. They also had Air Force One trailed by a couple F-16s. Oh, and they decided not to give anyone any kind of advance warning of the event.
Youtube’s New Promoted Video Placement is Deceptive?
YouTube has changed some areas of their Promoted videos service. Is it good, bad or otherwsie? Plus is it still Promoted videos or has it simply become an expansion of the Related Videos area of the site? Let’s take a closer look at it and find out just what’s going on.
Inside YouTube’s Evolution and Recent Changes
You want a great read? Check out Nalts’ article entitled “Seven Secrets YouTube Doesn’t Want You To Know!” It’s full of some great insight on how YouTube works and how it has changed and evolved. Some of this knowledge comes courtesy of Nalts’ first-hand experience as a YouTube user. Some of it comes through some relationships he has with some insiders (I’m sure they were whispering when they told him some of this stuff).
Brightroll’s Successful Q2 2009
Brightroll is..well, on a roll. Their latest quarter numbers show why they have become the third-largest property tracked by ComScore (behind Google and FOX), and the only ad network in the top ten.
Google Gets ON2 Video Compression
Google is in the buying mood again it seems as they recently gobbled up ON2 Technologies who create high-quality video compression technology. What’s that mean for the video web? One can never be certain, can one? But we’ll tell you what WE think.
Online Video Viewership up, Moving to TV Screen
Pew Research’s Mary Madden, Senior Research Specialist, believes that the online video audience is growing. Not a big surprise. But she also believes that many are beginning to migrate away from the computer screen in favor of the television screen.
The recent, and poorly named, report ‘The Audience for Online Video-Sharing Sites Shoots Up’ states that online video viewership has nearly doubled since 2006. With double digit growth over the last few years this is no big surprise to those in the know. But the winds of change seem to be blowing on what screen they are watching that video on.
