YouTube has lowered the number of subscribers a channel needs before it can claim a custom URL. Now you can change your YouTube channel's URL even if you only have 100 subscribers. We show you how in 5 easy steps.
Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and 64% those looking to purchase new tech will watch video content about the electronic product as part of the purchase cycle.
People search Google and YouTube in different ways, and in the run up to Christmas, we take a look at some of the top festive searches currently trending on both platforms. Video marketers still have time to prepare their holiday campaigns and take advantage of consumer interest in all things Christmassy.
Google, Facebook, and Twitter have all recently released guidelines around micro moments. Micro moments are events that really matter to people like births, and marriages, or memorable sporting events. Video marketers need to be ready to make content that taps into these special moments in people's lives.
Facebook is introducing Gross Rating Points so video advertisers can measure the effectiveness of their ads against that particular metric. But are GRPs really the best way to understand the impact of a video ad on the viewer?
Nearly 90% of Google users also use YouTube, but people search Google and YouTube in different ways. Take Thanksgiving and Black Friday for example. Black Friday is now a more popular search term on Google than Thanksgiving, but on YouTube it's Thanksgiving terms that people are searching for more.
Did you know that Google provides extra metrics and data to video advertisers via its Brand Lift Surveys feature? If you are already using Adwords to run your video advertising campaigns, then you can set up a survey very quickly for no extra cost. It could provide the data you need to increase ROI on your advertising.
In a bid to overhaul the comments system on YouTube, Google forced users to integrate with its social platform, Google Plus. But now Google has reversed the decision, which is good news for YouTube users, and probably for YouTube itself in the long run.
YouTube, Google, and Bing are the main video search engines that will let a user search for video content on a particular subject. But did you know there are at least 6 others that you can use to find the video you want? We bring you the top 9 video search engines and video search websites.
Google just announced its results for Q2 2015, and every video marketer should be aware that, on mobile, the average session time is now 40 minutes. That's the fastest growth rate in viewing time the site has seen in 2 years. Watching YouTube via a mobile device is also proving a bit hit with users, as the platform attracts more viewers via tablets and smartphones than any U.S. cable network.
From the amount of hype and buzz other video sites have received in the past couple of years, you'd think YouTube was dead in the water. But far from it. Google's video platform still has some killer features that make it the king of online video.
360 degree video support is up and running on YouTube, but what do you need to create videos in that format, what are the best ways for viewers to watch them, and what kind of content can you use them for?
These days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important slides from the brand new '2015 Internet Trends Report', and give you 3 good reasons why you should read them right now.
The most Internetest video on the Internet from Delta Airlines, and the Shia LaBeouf rant that launched a thousand memes are just two of the best videos to win a place in our viral video roundup for May 2015.
Bank of America has estimated YouTube, acquired by Google in 2006 for $1.65 billion, to now be worth $70 Billion in its own right as a separate financial entity. But where are they getting the numbers from?