ReelSummit is going to be a must-attend event for marketers, storytellers, brands and retailers who are serious about online video. We’re delighted to announce that executives from Google/YouTube, JW Player, and Pixability will also be joining us at the July 24th-25th event in San Francisco.
Can’t attend E3 2014? Join the hundreds of thousands of other gamers who are virtually attending the industry-only event via YouTube Live streaming, and real-time information updates. Brands like Sony are also using YouTube to reach fans throughout the event.
On this week’s Creator’s Tip we discuss the two different ways you can verify your account with YouTube. The first is the verification of your account, and we will talk about the benefits of that. The second is the verification of your YouTube name, which gives you that little checkmark of authenticity next to your channel, but that’s not so easy to attain.
186.1 million Americans watched online videos last month, that’s very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.
The rumor that YouTube will pay $1 billion to acquire Twitch is great news for YouTube and makes perfect sense. Google created a great feature with Google hangouts and although they integrated it well with YouTube, it never gained traction as a community based streaming tool. Acquiring Twitch, even at the steep cost of $1 billion, would instantly give YouTube the top online streaming community.
According to a breaking story at Variety, the world’s biggest and most popular video site, YouTube, is acquiring videogame-streaming company Twitch, for an estimated $1 billion. Although both YouTube and Twitch have declined to confirm or deny the story, sources near to the deal confirm it’s on.
Late last year, YouTube changed their algorithm to thwart companies that send traffic to YouTube videos for a fee. So, how are video seeding companies affected by YouTube’s clampdown? And why is it a plus for advertisers?
RSS feeds are a fantastically organized way to cope with the daily deluge of information coming our way, and until a few days ago, anyone could add a feed from any YouTube account to their reader. You can still subscribe to channels within YouTube, and by doing so you will receive notifications for the latest activity on them, but off-site notifications, via the RSS feed look to be no more.
Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.
Agencies and individuals have been able to qualify as Google certified experts in Adwords and Analytics for years. Now, at long last, Google Partners who specialize in video advertising can apply for their own certification in the subject.