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brand lift super bowl 2016 video ads

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their Super Bowl content.
discovering online video

Rediscovering Online Video: How YouTube Recommends to a Viewer Without an Account

A month into a project to rediscover online video in 2016, and we've noticed that there is absolutely no reason to create an account on any social video platform. Not even YouTube. A viewer is able to enjoy plenty of video content on various platforms without being forced into signing up as a user.
promote mobile video paid advertising

When Should You Promote Video Content with Paid Media?

Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of subscribers, likes, or followers, they’ll need to seed their video content when it launches, which means investing in paid promotion.
video marketing fortune 50

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets. That's why it's essential that those big companies need to embrace video as part of their mobile digital marketing strategy.
video marketing target audience

Are Video Advertisers Targeting the Right Audience on YouTube?

Did you know that 40% of baby product consumers actually live in homes without children? Or that only 31% of mobile searchers for video games are men ages 18 to 34? Video advertisers could be missing out on a huge share of audience and never even know about it.
robert-youtube

YouTube's CES Keynote: Four Reasons Why Digital Video Will Win the Decade

YouTube's Robert Kyncl gave the keynote speech at ‪#‎CES2016‬, and delivered the kind of strategic insight, critical data, tactical advice, and latest trends in the digital video marketing business that will give you a colossal return on that investment. We have the full unmissable transcript of the speech that you won't want to miss.
how to discover new online video content

Rediscovering Online Video in 2016 : How To, Why To, and Who to Watch

With the sheer number of videos being uploaded to YouTube, Facebook, Instagram and other video platforms, how can viewers keep up with new content? For 2016, ReelSEO is running a project to rediscover online video and sharing those results with our readers.
video-advertising-youtube

A Video Marketer’s Playbook for Winning the Big Game in 2016

Super Bowl 2016 is a golden opportunity for the big brands to get their products and services in front of consumers. But as online video advertising continues to reach and engage more people, just how much ROI can a TV only ad campaign provide?
youtube india

YouTube, Facebook and India: Online Video's Biggest Sleeping Giant?

India is already the second largest market, after the United States, for YouTube, Facebook, and many other video platforms. But with 37% year-on-year growth in Internet users, the potential audience for online video content in India could go off the charts.
Video Marketing Digital Social Contract

Why Video Marketing is About the Audience Not the Marketers

A new hard-hitting industry report argues that marketing agencies, and brands, along with old-school broadcasters and media companies are so out of touch with the new social and digital rules that they risk ending up as outcasts. Marketing is all about the audience - not the marketers.
facebook 8 billion video views a day

Facebook Hits 8B Video Views Per Day, Wants To Be Best Site to Watch and Share Video

Facebook has fired its biggest shot across the bow to YouTube, promising to innovate the platform so the site becomes the best place to watch and share videos. With more than 8 billion video views every day on Facebook, the site is taking its investment in video, mobile and advertising very seriously indeed.
mobile video advertising

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile.
how to find trending videos

How-to Discover Trending Videos: 6 Ways to Search Social Media Like a Pro

If you want to generate truly engaging video content, you’ll need to put in time and effort to research and discover the trending topics that will appeal to your target audience on social media. Using the following tips and tools you can discover what's trending in the video world on each social network.