Topic - Online Video & Google
July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable
July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable giant or is it just a fluke due to lack of interesting things to see?
Youtube, Web Video and SEO Reputation Management
You may have read our post titled, “What’s Your Online Video SEO Reputation Worth?” about the brand, trademarks, and reputation management session at SES San Jose 2009. We caught up with Sage Lewis, President of SageRock Digital Marketing after he was done moderating this informative session.
Without Video, Your Website will NOT Rank in the Future
At the Search Engine Strategies conference a few weeks back, we had the pleasure of interviewing Bruce Clay. We asked Bruce about the importance of online video when it comes to organic and universal search ranking algorithms in Google. For those of you not in the search marketing industry, Bruce is sort of a “big kahuna.” He founded www.bruceclay.com back in 1996, before some of us even were on the internet, and his firm Bruce Clay, Inc. , is the is one of the top SEO and SEM firms in the world.
More Speculating On Google’s Profitability Plans For YouTube
From the very moment Google’s $1.65 Billion purchase of YouTube was announced three years ago, many of us in the tech space have been curious to see how they’d make money from the video sharing site. Google’s investors have undoubtedly been a bit more pointed in their inquiries, especially in the face of reports that YouTube costs the search giant over $1-2 Million a day just to operate.
YouTube Brand Channels – The Missing Link
As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked question I get from brand or content owners is: “How does a YouTube brand channel help me in getting more traffic on my site?“
Although one can argue on the necessity of that requirement in a distributed world, so far, the way Google sells brand channels does not help much in answering that question.
What’s Your Online Video SEO Reputation Worth?
I recently covered the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”
Google Developing More Dynamic Video Ads with Rockabox
Rummaging around the old Internet I found out that Google is teaming up with Tangozebra founder James booth to boost viewer engagement with video ads. His new company is called Rockabox and it’s helping Google’s DoubleClick to create what’s called Rockabox Shutters format.
Time Warner to Make YouTube Profitable?
As I pointed out in my Dark Side of Online Video article, Viacom is suing YouTube for all sorts of copyright infringement and that case is being run in conjunction with a class action lawsuit from other quarters. Meanwhile, Time Warner has taken a different tack and has decided to cut a major deal with the Google property.
Porn Video in Google Universal Search Results?
Today I read an interesting post over at SEORoundTable about a video that is appearing within Google universal search results for the search “Rambha.” Rambha is a famous Indian actress and according to the post, the video result has already been reported to Google by Rusty Brick, the author of the post as well as an individual claiming to represent the actress well over 24 hours ago. I have also reported the video. Why are we reporting the result to Google and why am I posting this?
The Dark Side of Online Video?
Just as there are white hat and black hat hackers, SEO companies and just about everything else in the world, there is also black hat online video…the so-called pirates. But where is the line drawn between legal and illegal video and where is the line on morality?
Google Users Are More Loyal & More Active… Probably
New data from ComScore shows that Google users run more searches than Yahoo and Microsoft users… combined. According to the research, Google users conduct an average of 54.5 searches. Yahoo users perform 24.5 searches and Microsoft users run 26.9 queries.
More interesting than that, though, are the loyalty numbers.
Video Search Queries in The Google Caffeine Sandbox
I’ve been playing around with the just-announced Google Caffeine sandbox (www2.sandbox.google.com – which is down for “system maintenance” at the moment), trying to discover any subtle differences I can find between it and the current live engine. There aren’t many. A lot of people in the SEO realm have weighed in with their initial thoughts; I thought I’d add my own.
I stuck mostly to video-related queries, since that’s what we talk about here at ReelSEO.com, and the verdict is…
