Topic - Online Video & Google
Online Video Ads vs Search Ads – The Fight of The Decade
Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense. But video ad spending is increasing rapidly. So one day these two online titans will face off in the annual tables and duel for supremacy. That fight might be sooner than you think and here at ReelSEO we have front row seats (and a blonde in a fur coat on each arm like all good fight promoters should).
YouTube Movie Rentals in the Works
YouTube recently announced that they would be testing a video rental service via their site. As a “Beta Test,” they’ve partnered with Sundance Film Festival and have five films available. It seems they will be available for rent until the end of the month.
Google and Apple Battle for the Handset Win – Let the SmartPhone Wars Begin!
Google’s Android cell phones are quickly closing the gap on Apple’s iPhone, according to new research from eMarketer. In the fourth quarter, the proportion of potential smartphone buyers who said they were going to purchase an Android jumped from 6% to 21%, surpassing blackberry for the first time, while interest in buying the iPhone dipped.
YouTube Search Accounts for Nearly 28% of all Google Searches
A little over a year ago, comScore’s US Search Rankings Report for Dec. 2008 showed that YouTube for the first time, could be thought of as the second largest search engine next to Google with 2,905,000,000 total search queries that month. According to comScore’s December 2009 US Search Rankings Report published last week, YouTube searches grew 35% year over year to more than 3.9 billion search queries.
YouTube Seeks Users Help In Creating a Better Experience
Spring Cleaning was a really big deal growing up in my house. I’m talking about a full day of planning in advance of the actual cleaning, to plot out the tasks and who would get each job. I never had quite the level of involvement in picking my assigned tasks as I wanted, and it resulted in a lot of vacuuming and dusting—a can of Pledge was my best friend throughout the cleaning process.
New Google Search UI Feels More Like Bing Than Google
Everyone has a bad day. It’s possible for even the most successful companies or individuals to miss the mark. Someday, Pixar will make a movie that is merely average instead of great. Some time in the future we might see Lebron James brick a ton of shots in one night. And it’s even hypothetically possible that Google might tinker with their product a little too much.
Heck… might have happened already.
Viral Video Marketing Round Up – Lessons From This Week’s Viral Successes – 1/08/2010
It’s time for our first Viral Video Round Up of 2010. And yes, there are several examples of good and bad viral marketing efforts, despite the New Year being only 8 days old—because viral marketing knows no holidays.
Online Video Hits a New Record – 31 Billion Views in US
That’s what ComScore is saying anyway. They say it’s the first time the industry has topped that number and so it’s a big deal. Their November 2009 comScore Video Metrix service showed that over 170 million U.S. Internet users watched online video during the month and almost 31 Billion videos seen.
YouTube & Google Patent Game Technology for Web Video
Yes, Google and YouTube are getting in the games industry. And why not? They’re already in a slew of other online service industries, so why not one more. But this one is special because it’s using web-based video. Not only that, but it takes otherwise fairly non-interactive content and gives it a massive interactive component.
Optimizing Video Thumbnails for Google Universal Search
Watch and listen to this audio slidecast on how to optimize image thumbnails for your video content, as they appear in Google’s blended search results. This is my presentation from the “Images and Optimization” panel SES Chicago back in December. Here you’ll see how we at ReelSEO have been successful with getting quality image thumbnails of our own video content in Google’s blended search results, and tips for how you can do this yourself.
YouTube Wants You To Take Off Your Jacket & Stay Awhile
There’s no time to rest when you’re on top, even after years of total domination. YouTube, having been firmly entrenched as the number one online video portal for several years, might be tempted to stop and rest for a bit. After all, they are the second most searched site online. They get 20 hours of new content uploaded to the site every minute, and they seem to have finally figured out how to turn a profit.
11 Predictions for the Online Video Industry in 2010
Everyone is giving their predictions for the Internet marketing and online video space in 2010 and I thought I’d better jump on the bandwagon with my 2 cents… Granted, I certainly have some more insightful predictions that I could provide but I figured it’s New Year’s Eve and we should all be relaxing… So, here we go:
