Susan Wojcicki has been confirmed as the new CEO of YouTube, but can this veteran of Google successfully turn the site's business model around in its efforts to attract more advertising revenue? Millions of creators will certainly be hoping so.
YouTube is honing its view chopping blade as it looks to further legitimize its viewing numbers in order to garner a larger portion of the ad dollar pile. Now that they're a Nielsen member they will be directly competing against traditional TV and that means they need to show that the views are legitimate
ReelSEO already dedicates a huge number of resources to teach best practices to internet marketers and video content producers. But what about the managers and directors of those teams? We take a look at some of the best practices managers need to know.
Chromecast is a cheap, effective and cool way to add internet video to almost any HDTV. But that's not all this little device is capable of. Find out how you can use it to send any internet page to your TV or even hack your hotel TV to find something watchable.
While there might be reports of Facebook's death with certain demographics, they are greatly exaggerated as it still dominates the charts in penetration, account ownership and activity and its major demographic seems to be in the 25-34 range while YouTube has almost a third of its users in the 16-24 range.
YouTube aims to provide each user with a fast-loading video that never, ever buffers, but that's not always possible due to outside factors, one of which is ISP performance. Now Google will tell you just how good or bad your ISP is when it comes to video playback.
YouTube has attracted an extraordinary amount of flak since they upgraded their comments system and they have stayed relatively quiet about the new feature in the face of such strong reaction. However, they hope their brand new comments management dashboard will actually help, rather than hinder, creators this time.
Some major online brands have pulled off upsets and knocked off major TV ad brands this year. Google took home two awards including Best Ad of 2013, Netflix took a surprising category, Kindle showed the power of live streaming video and Vizio shows that no market is safe from upstarts. Find out who got what and how.
2013 was a huge year for OTT (Over The Top) devices and content providers, but that's nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.