Topic - Online Video & Google

“Video is a Social Medium” – YouTube & Social Media

As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.

Google Rolls Out Video Reviews In Product Search

Google Product Search has always been a pretty sweet little service.  Whenever I’m in the market for a new trinket, such as a digital camera or a new set of headphones, I’ll usually head over to Google Product Search.  I can find reviews, the best prices, and now I can even see video reviews.

YouTube Gives Users New Insight into Video Discovery

YouTube is giving us all some more insight into what’s going on with our videos. They just boosted their analytics tools (YouTube Insight) with three new features including stats on mobile users, subscribers and my favorite – discovery over time. 

Video Search Steals Revenue Out of Your Pocket?

While doing a recent search on Yahoo Video for my favorite advertisement of all time (the Cadbury Eyebrow Dance done by Glass and a Half Full) I found that they’ve implemented a Play Here button. As it’s interesting, I thought I would share with you. But what is more interesting is what it means to you.

Wow – Google Marries Video To Paid Search Ads

Okay, this is too cool.

I’ve heard about this, but hadn’t seen it live and in the wild until today.  While not entirely surprising, the fact that Google has added video to the paid search ads in their results is kind of a big deal.

Links Matter for Universal Search Video Rankings

One of the tips that I gave in my last post was to add video to pages that may already be ranked high in Google for a particular keyword (excluding your home page), and to then submit a video sitemap to Google.  The reason for this, aside from the importance of adding engaging content to your site, is that by doing so, you may be able to gain a universal search ranking for that search term or a blended organic search result with a thumbnail.  I mention this because I have seen it work.  That being said, Google’s Matt Cutts confirms one piece of the puzzle as to why this can work.

July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable

July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable giant or is it just a fluke due to lack of interesting things to see?

Youtube, Web Video and SEO Reputation Management

You may have read our post titled, “What’s Your Online Video SEO Reputation Worth?” about the brand, trademarks, and reputation management session at SES San Jose 2009.  We caught up with Sage Lewis, President of SageRock Digital Marketing after he was done moderating this informative session.

Without Video, Your Website will NOT Rank in the Future

At the Search Engine Strategies conference a few weeks back, we had the pleasure of interviewing Bruce Clay.  We asked Bruce about the importance of online video when it comes to organic and universal search ranking algorithms in Google. For those of you not in the search marketing industry, Bruce is sort of a “big kahuna.”  He founded www.bruceclay.com back in 1996, before some of us even were on the internet, and his firm Bruce Clay, Inc. , is the is one of the top SEO and SEM firms in the world.

More Speculating On Google’s Profitability Plans For YouTube

From the very moment Google’s $1.65 Billion purchase of YouTube was announced three years ago, many of us in the tech space have been curious to see how they’d make money from the video sharing site.  Google’s investors have undoubtedly been a bit more pointed in their inquiries, especially in the face of reports that YouTube costs the search giant over $1-2 Million a day just to operate.

YouTube Brand Channels – The Missing Link

As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked question I get from brand or content owners is: “How does a YouTube brand channel help me in getting more traffic on my site?“

Although one can argue on the necessity of that requirement in a distributed world, so far, the way Google sells brand channels does not help much in answering that question.

What’s Your Online Video SEO Reputation Worth?

I recently covered the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”