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Top 7 Social Video Tips & Takeaways from Social Media Marketing World video marketing tips social media marketing world 360x240

Top 7 Social Video Tips & Takeaways from Social Media Marketing World

There were some amazing takeaways and tips for brands, creators, and video marketers from this year's Social Media Marketing World. We're a long way from the days when social media marketers viewed video and YouTube as a small piece of the content marketing pie, at #SMMW16 video took its place as king of online content.
16 of the Best YouTube April Fools Day Pranks (So Far) youtube april fools 360x240

16 of the Best YouTube April Fool's Day Pranks (So Far)

It's become an annual tradition for YouTube, often in conjunction with Google, to pull some kind of prank on the public on April 1st. Just before this year's April Fool's Day, we take a look back at some of the best hoaxes from the site. How many did you fall for?
A YouTube Certified Team is Key to Audience Growth youtube certified 360x240

A YouTube Certified Team is Key to Audience Growth

Did you know that YouTube has an extensive certification program, primarily aimed at educating interested parties in best practices for Audience Development or Digital Rights? This is a great program for individual creators or brands looking to grow their own channel or help other creators.
It’s Tough to Make Predictions, Especially About the Future of Video Marketing predicting future video marketing 360x240

It’s Tough to Make Predictions, Especially About the Future of Video Marketing

The online video ecosystem can change overnight, with new platforms, features, and functionality coming and going. Forecasting strategic insights, critical data, tactical advice, and trends in the digital video marketing business, can be tricky. But it's vital that video marketing teams keep on top of trends.
Do You Really Know the Impact of Social Video on Your Brand?

Do You Really Know the Impact of Social Video on Your Brand?

With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take a deep dive into why you should also be measuring Conversation, Amplification, and Applause.
YouTube Taking Steps to Improve False Copyright Claims youtube fair use claims 360x240

YouTube Taking Steps to Improve False Copyright Claims

YouTube's ContentID system was put in place to control copyright violations, but the Fair Use system is complicated and many creators have fallen foul of false claims and takedown requests. Now YouTube has confirmed that it is trying to do right by the community and look into the issues created by these false copyright claims.
Why BuzzFeeds Video Distribution Strategy Demands New Industry Metrics buzzfeed video metrics strategy 360x240

Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.
Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz brand lift super bowl 2016 video ads 360x240

Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

Now that Super Bowl is over for another year, video marketers and advertisers can take a look back to see which ads resonated the most with the viewing public. We also reveal which brands received the most uplift from their Super Bowl content.
Rediscovering Online Video: How YouTube Recommends to a Viewer Without an Account discovering online video 360x240

Rediscovering Online Video: How YouTube Recommends to a Viewer Without an Account

A month into a project to rediscover online video in 2016, and we've noticed that there is absolutely no reason to create an account on any social video platform. Not even YouTube. A viewer is able to enjoy plenty of video content on various platforms without being forced into signing up as a user.
When Should You Promote Video Content with Paid Media? promote mobile video paid advertising 360x240

When Should You Promote Video Content with Paid Media?

Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of subscribers, likes, or followers, they’ll need to seed their video content when it launches, which means investing in paid promotion.
Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands video marketing fortune 50 360x240

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets. That's why it's essential that those big companies need to embrace video as part of their mobile digital marketing strategy.
Are Video Advertisers Targeting the Right Audience on YouTube? video marketing target audience 360x240

Are Video Advertisers Targeting the Right Audience on YouTube?

Did you know that 40% of baby product consumers actually live in homes without children? Or that only 31% of mobile searchers for video games are men ages 18 to 34? Video advertisers could be missing out on a huge share of audience and never even know about it.