Online Video Topic - " Google "
Video Ads are THE Most Effective Ad Format
Posted
June 30, 2009 |
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In the past, I’ve written about how video ads perform when compared to traditional banner ads. Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types of ads by an overwhelming margin. According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it’s a successful campaign.
About YouTube’s New Channels – YouTube Channels 2.0
Posted
June 30, 2009 |
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In case you thought YouTube Channels 1.0 were shite, they’ve now given us version 2.0 (beta). But really, what’s in a name and version number?
Ok so YouTube is getting ready to release a new version of YouTube channels and they’re quite pleased with themselves overall. Thousands are already using the new Channels 2.0 but they’re continuing to add on to them and this week they’ve added a whole new slew of things including… channel ADS. If you are a Youtube Partner, you will be able to pile on a ‘full range of ads’ on your YouTube Channel. It’s about time!
YouTube Adds Call-to-Action Overlays – Drive Action off YouTube
Posted
June 30, 2009 |
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You want to measure impact on retail sales of your product for your online video campaign on YouTube? Well now they’re helping you do that with a new overlay that can even help drive that impact deeper into your business and allow you to link off-site.
BrightRoll Makes the List of Lists – Top 10 Video Property
Posted
June 28, 2009 |
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Brightroll has made the list of lists in regards to online video properties according to ComScore. Hurrah! The firm recently announced that ComScore’s Video Metrix has ranked them in the top 10 and is the only ad network to break that line.
Web Video & Project Management Tools – Which Ones to Use
Posted
June 25, 2009 |
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I review some of the most popular (and upcoming) Web-based Project management and collaboration services are providing for video content – and which features are best suited for business projects where online video is crucial to a campaign’s success. Listen to our podcast episode by clicking the “play” icon.
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C-Level Execs Turn to Web Video for Business Information
Posted
June 19, 2009 |
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Forbes Insights, in association with Google, announced the release of a new study today called, “The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information.” The study is of 354 C-level and top executives at major US companies with annual sales in excess of $1B and is designed to shed insight into how these executives discover and share business information. As one would expect, the findings show that clearly the internet is the major source of information above that or network contacts, trade publications, etc…
Textual information is still king, but online video is growing in importance. Almost 1/4th (24%) of those C-level respondents (vs. 16% non-C-suite) indicated a preference for retrieving business information via video. So, do you want to graduate from a mere top level executive to a C-suite executive? Its simple, watch more online video 
Youtube Adds AutoSharing – YouTwitFace is Now Real
Posted
June 16, 2009 |
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For those of you that may have missed it, a few weeks back, Conan O’Brien, on his Tonight Show sketch called “In the Year 3000,” predicted that in the future, YouTube, Twitter and Facebook would merge and create “one super time-wasting site called ‘YouTwitFace’.” 1 week later, the folks at Youtube made this prediction a reality with the launch of new functionality that allows users to automatcially “share” new video uploads across FB and Twitter.
Flash Video Obsolete with HTML 5? Open Video Standards
Posted
June 11, 2009 |
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HTML 5 <video> tag – It’s the end of the world as we know it and Flash feels fine? No, probably not. with the prophesied coming of HTML 5 and the video tag, Flash could be on the very short end of a very long stick and the new messiah for online video could take the world by storm. In fact, without some severely significant reasons to continue using it I daresay that it could go the way of the Dodo in regards to online video. I mean seriously. Within a year or so we simply won’t need it (though Microsoft will probably either drag their feet or screw up the IE adoption of HTML 5 so maybe that’s 2-3 years).
Now, let’s not just automatically write off the old bird shall we? I mean it’s got a lot of things going for it, it’s the old flame we want to keep ignited, not just a Flash in the pan. We’ve been through a lot with her and well, some of us love her. Simply put, she’s everywhere. Everyone is using it, almost everyone has the plugin installed, and nearly every internet user has some idea of what it is so even if they don’t have it installed they’re more than happy to install it.
Upload Videos To Multiple Video Sharing Sites
Posted
June 10, 2009 |
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So, you’ve got some videos made and you want to get them out there as fast and efficiently as possible. That means you probably want some tools to upload them to multiple video sites automatically right? Right! Here’s some of the coolest tools we found that will help you do just that, and in a hurry.
Now, I didn’t say they’d be free and instead of separating them out pay/free I’m just going to give you a good long list of them. I haven’t played with all of them so I can’t vouch for how cool, fast or stable they are. This is more like an informative piece that you can use as a starting point for research on how to get your videos published online with the quickness.
Bing, Google Re-ignite Search Engine Wars
Posted
June 8, 2009 |
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Bing goes the giant! Microsoft has finally revamped, renamed and re-aimed it’s search capabilities (Bing video search reported earlier). But what does it mean for you me and Google makes three?
