Topic - Online Video & Google
Is Your Video A Vehicle Or A Destination?
I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.
The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.
One Biiiiiiiiillion Tube Views a day – Holy Crap
YouTube is celebrating with a special celebratory logo stating they’ve attained one billion videos a day. That’s a whole lot of ones and zeros if you think about it.
Several Million in Ad Dollars to Hulu
Reports are saying that Publicis has shifted several million dollars of ad spend to Hulu from other places though we’re not sure where those places exactly are or do we?
2 Social Media Object Lessons For Small Businesses
This week I found a wonderful one-two punch of encouragement for small businesses venturing online—and make no mistake, small businesses are flocking to social media and online video. The articles offer me two instances that prove that small business has no reason to be afraid.
Google Confirms Meta Keyword Tag is Ignored for Ranking
This may be more straight-SEO news than particularly geared at video, but if you host your own videos or are aiming to rank pages where you’ve embedded a non-hosted video… this will impact your efforts.
What Google Could do with Brightcove
Rumors are surfacing from a Mark Glaser Tweet last week that said Google is in talks with Brightcove to buy them for $500M to $700M. While everyone else is speculating on the purchase, I’m speculating on what Google could do with the video service.
“Video is a Social Medium” – YouTube & Social Media
As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.
Google Rolls Out Video Reviews In Product Search
Google Product Search has always been a pretty sweet little service. Whenever I’m in the market for a new trinket, such as a digital camera or a new set of headphones, I’ll usually head over to Google Product Search. I can find reviews, the best prices, and now I can even see video reviews.
YouTube Gives Users New Insight into Video Discovery
YouTube is giving us all some more insight into what’s going on with our videos. They just boosted their analytics tools (YouTube Insight) with three new features including stats on mobile users, subscribers and my favorite – discovery over time.
Video Search Steals Revenue Out of Your Pocket?
While doing a recent search on Yahoo Video for my favorite advertisement of all time (the Cadbury Eyebrow Dance done by Glass and a Half Full) I found that they’ve implemented a Play Here button. As it’s interesting, I thought I would share with you. But what is more interesting is what it means to you.
Wow – Google Marries Video To Paid Search Ads
Okay, this is too cool.
I’ve heard about this, but hadn’t seen it live and in the wild until today. While not entirely surprising, the fact that Google has added video to the paid search ads in their results is kind of a big deal.
Links Matter for Universal Search Video Rankings
One of the tips that I gave in my last post was to add video to pages that may already be ranked high in Google for a particular keyword (excluding your home page), and to then submit a video sitemap to Google. The reason for this, aside from the importance of adding engaging content to your site, is that by doing so, you may be able to gain a universal search ranking for that search term or a blended organic search result with a thumbnail. I mention this because I have seen it work. That being said, Google’s Matt Cutts confirms one piece of the puzzle as to why this can work.
