Topic - Online Video & Google

YouTube Continues Search Engine Domination – up 31% YOY

Is anyone still wondering if search is important for video?  In November of last year, YouTube surpassed Yahoo for the first time in total U.S. search queries, making it the 2nd largest search engine in the U.S. next to only its owner, Google.  Ever since then, YouTube has continued to dominate the search space when you look at the total number of search queries.

YouTube Adds Support For 1080p Full HD Video – Sweet

This is easily the best news in weeks for video producers:  YouTube is now supporting true HD 1080p.  Yes, you read that right.  You can now upload 1080p HD videos to YouTube and share the glorious high definition quality with your friends.

2010 In-Stream Video Advertising Predictions – Interview with Google

I interview Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?

YouTube Has Begun Testing “Skippable” Pre-roll Ads On Videos

YouTube has begun testing “skippable” ads on videos.  But before you get offended as an advertiser (“What?!  They’re letting people skip my ads?”) or get excited as a user (“Hooray!  They’re going to let me skip ads!”), you should probably know that this is research and not necessarily a new permanent feature.

What YouTube—Google, really—is trying to do is ascertain what kind of ads are appealing to viewers, and what kind of ads they won’t tolerate.  They’re also hoping to learn more about the demographic make up of audience subsets—“What kind of person is more likely to tolerate this kind of ad?”  Or, “Exactly when do they tire of an ad and choose to skip it?”

Google Gets Juiced up on Caffeine But Not Til 2010

Caffeine, what was once just a sandbox at Google for those who have too much time on their hands, take SEO as the word of god or write about this sort of thing is ready to stream into the veins of the internet after the holidays.

Is Your Video A Vehicle Or A Destination?

I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.

The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.

One Biiiiiiiiillion Tube Views a day – Holy Crap

YouTube is celebrating with a special celebratory logo stating they’ve attained one billion videos a day. That’s a whole lot of ones and zeros if you think about it.

Several Million in Ad Dollars to Hulu

Reports are saying that Publicis has shifted several million dollars of ad spend to Hulu from other places though we’re not sure where those places exactly are or do we?

2 Social Media Object Lessons For Small Businesses

This week I found a wonderful one-two punch of encouragement for small businesses venturing online—and make no mistake, small businesses are flocking to social media and online video.  The articles offer me two instances that prove that small business has no reason to be afraid.

Google Confirms Meta Keyword Tag is Ignored for Ranking

This may be more straight-SEO news than particularly geared at video, but if you host your own videos or are aiming to rank pages where you’ve embedded a non-hosted video… this will impact your efforts.

What Google Could do with Brightcove

Rumors are surfacing from a Mark Glaser Tweet last week that said Google is in talks with Brightcove to buy them for $500M to $700M. While everyone else is speculating on the purchase, I’m speculating on what Google could do with the video service.

“Video is a Social Medium” – YouTube & Social Media

As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.