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How To Optimize YouTube Videos for Google News

On Monday (I know - sorry Im late on this), the Google News team put up a blog post titled, "Making your video news more discoverable: best practices for news p...

Online Video News Search Study - Is The Business Case Made?

Report released by DoubleClick Performics, "Searching for Online News." The report consists of survey findings among 500 consumers conducted in mid-May, offering a look into how consumers interact with online video news – more specifically, how they search for it, how they engage with it, and how effectively they find the news video relevant to their search experience.The key findings of the report – There is a significant use of the Internet for video news viewing, consumers rely heavily on Search to find news online, and video with news search makes for higher engagement levels with consumers.Grant comments on whether the data helps or hurts the SEO professionals and online marketers looking to make the business case for optimizing news video performance and distribution on the web.