The rumor that YouTube will pay $1 billion to acquire Twitch is great news for YouTube and makes perfect sense. Google created a great feature with Google hangouts and although they integrated it well with YouTube, it never gained traction as a community based streaming tool. Acquiring Twitch, even at the steep cost of $1 billion, would instantly give YouTube the top online streaming community.
People are drawn to online video because they can interact with the creators in ways that they can’t on television. For you, as the online video marketer, that means you can interact with your audience at scale and built a community around your content on YouTube. But how do you promote your video content using social media?
The cast of The Amazing Spider-Man 2, and its Director Marc Webb, will make online video marketing history today as they promote the release of the movie via the first Google+ Shoppable Hangout. Fans can submit questions beforehand on social media using #SpiderManHangout.
2013 was an incredible year for online video marketing, advertising, broadcasting and creativity. Of course, we’ve covered all the major developments and brought you the tips, tricks, news, views and innovation over the last 12 months. Here are some of our top stories.
YouTube live streaming is opened up to every user at long last, Netflix gets more mainstream TV type nominations and Instagram gets private video messaging. More on these and other stories of the day in online video from ReelSEO.
Google’s annual developer conference, the I/O, introduced a number of new features including a new video codec aimed at reducing bandwidth, a new cross platform ‘all in one’ video chat service and a music streaming rival to Spotify. Oh, and they also confirmed the latest YouTube stats.
Do you like using Google+ Hangouts-On-Air? Sure you do. Annoyed that you can’t send a link to everybody you know who might be interested well before the air date? Sure you are. Well now, there’s a simple step you can take to create a permanent URL people can use at all times.
Google+ Hangouts-On-Air have added some nifty features: live rewind for those who can’t stay at their screens during certain moments of the live stream, instant publishing for those who want to watch the hangout immediately after it has aired, and better mobile video quality.
Webcams can be a little lacking in functionality, so it’s important to be able to understand what you can do for a great presentation. Sound is important, too. These 7 simple tips are easy to implement, so there’s no reason why your webcam session can’t be a good one. So let’s dive right in and see what we need to do to put our best foot forward.
Google has added a Sign Language Interpreter to Hangouts, so even more people can enjoy Hangouts now. The ability for everyone to be able to communicate with each other makes for a better Hang, and no one has to be left out because of technological limitations. The app allows the hearing impaired to invite interpreters to the Hangout.