Global Video Index Articles

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The Rise of Long Form Video Demands New Advertising Strategies [Report]

The Rise of Long Form Video Demands New Advertising Strategies [Report]

In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter. Now, it's time to take a look at Q3 and see how things are shaking out. As you can tell from the title, long form online video content ...

Length, Size, Going to Completion Matter....for Online Video Viewing by Device

Length, Size, Going to Completion Matter....for Online Video Viewing by Device

It's a week of provocative openings for me I guess and no matter what anyone says, length and size do matter... especially in regards to online video. Perverts. Looking back at the Ooyala Q2 2012 Global Video Index, I found some further interesting bits and ...

4 Tips for Optimizing Your Online Video Ad Campaigns

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing ...

Weekly Online Video News Round Up - Don't Wear White Edition

Weekly Online Video News Round Up   Dont Wear White Edition

Labor Day has come and gone. So put away those white pants, summer's over. Meanwhile, the rest of the universe chugs along at its standard pace which means, we've got news to round up and collect for you to peruse over your Saturday morning coffee ...

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

Ooyala issued its Q2 Global Video Index Report this morning along with some product updates. Each quarter, the company dips into its deep stores of anonymized viewing data to offer a glimpse at how people are watching online video around the world. The big news ...

Best Time to Publish New Video Content May Depend on What Devices are Viewing It

Best Time to Publish New Video Content May Depend on What Devices are Viewing It

Ooyala put out their Global Video Index for Q1 2012 a while back but I've been mulling over some content in it and looking at some ways to apply it to the industry. One thing that caught my eye was the viewing curves based on ...

E3, Live Streaming Gamers, YouTube Playlists, Vimeo Music, and More [The Reel Web #42]

E3, Live Streaming Gamers, YouTube Playlists, Vimeo Music, and More [The Reel Web #42]

This week on The Reel Web, we take a look at some new statistics for online video viewing which show a drastic change in consumption of long-form video. We also discuss changes Youtube is making to its playlists and embeds, recent enhancements by Vimeo to ...

Long-Form Online Video Content Wins Out Across Platforms

Long Form Online Video Content Wins Out Across Platforms

Ooyala (yo!) put out their Global Video Index Report for Q1 2012 and it seems that long-form content is on the up, up and away route to fame and fortune. For content creators, like myself, who are working on generating new long-form content, that's awesome ...

Viewers Watch Video On Tablets 30% Longer Than On Desktop

Viewers Watch Video On Tablets 30% Longer Than On Desktop

Ooyala just dropped some new research via their Global Video Index which used data from July 1st through September 30th and used an anonymous cross-section of Ooyala customers and partner databases which is stated as being, "an array of broadcasters, studios, cable operators, print publications, ...

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