gear Articles

A gear is a rotating machine part having cut teeth, or cogs, which mesh with another toothed part in order to transmit torque. Two or more gears working in tandem are called a transmission and can produce a mechanical advantage through a gear ratio and thus may be considered a simple machine. Geared devices can change the speed, torque, and direction of a power source. The most common situation is for a gear to mesh with another gear, however a gear can also mesh a non-rotating toothed part, ...

Run and Gun Video Production Strategies for Video Marketing

Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.

Good Reminders for Successful Online Video Self-Production

I'm nearly finished with Part 5 of our ongoing Online Video Marketing Basics series, and it's all about the distribution decisions facing video creators—you can read Part 4, Choosing the Right Video Equipment, to tide you over until the new installment is ready.  But I ...

The Reel Weekend: Super Cool, Kick Ass Video Production Gear!

I honestly had no idea what to write about this weekend. But I did come across some really kick ass video production gear and thought, hey that might be interesting. So here you go. I imagined what it would be like to take a little ...

International Video Production – Lessons Learned from Shooting Across Borders

We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa ...

Video Production - Part 1 - Pre-Production

Video production can be categorized into three phases: Pre-production, Production, and Post Production/ Editing. Pre-production is the first of the three parts you need to consider when producing any type of professional video. During this stage, you're organizing everything so that the production phase goes ...