future Articles

The future is the indefinite time period after the present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the nature of reality and the unavoidability of the future, everything that currently exists and will exist can be categorized as either permanent, meaning that it will exist for the whole of the future or temporary, meaning that it won’t and thus will come to an end. The future and the concept of eternity have been major subjects ...

Dear Google... I Love You BUT, You Could Do A Better Job With Video Search

Dear Google... I've had a crush on you since our very first encounter in 1998.  You mesmerized me with your quick and efficient search results.  It almost seemed like you were telepathic.  I would never have to go beyond the first page of search results ...

Google Android TV API - You Shall Be Assimilated, Soon

It's Friday again. I've still got a full whiteboard of work to do on the weekend and a terribly messy desk (I am letting entropy have its way there). So I thought I would inject some humor into the title to lighten the mood round ...

Affected By Google's Recent Algorithm Change? Tell Them!

Google made waves last week with a pretty major update to their algorithm. Perhaps you read about it? At least 12% of all search queries had their results affected by this update. The goal? To remove some of the so-called "content farms" from the top ...

The YouTube Black Hole: Where Good Videos Go To Die

We're missing out on a ton of great videos, and something has to be done about it. I've been thinking a lot about video curation lately. It's Nalts' fault, really—he's the one that got me started off down that line of thinking with his awesome ...

Apple Announces The iPad They Should Have Released A Year Ago

Apple just made Xoom's road to success a lot harder, by announcing the iPad 2. Apple's big product announcement event today has garnered a ton of press, and rightly so. You'll never guess what they announced... A new iPad! Called the iPad 2! And guess what?! ...

Web Video + Social Media Together Drive The Most Brand Engagement

We've been talking about the expansive eMarketer report, "7 Trends For Online Video Advertising Engagement," for most of this week, breaking down the first four trends they've outlined over two articles (part 1 & part 2). This is our third and final look, focusing on ...

DirecTV Heads into Streaming Internet Video, Broadband, LTE

It seems that DirecTV sees the end of satellite and the continuation of more terrestrial operations. Or they are just trying to expand their offerings. Expanding into a subscription-based premium movie service would put them in direcT competition with Netflix and several other studios who ...

SEO Ranking Factors, Trends & Search Predictions for 2011

Bruce Clay is a name that should mean at least a little something to you if you're in the search engine optimization business. They are one of the oldest, largest, and most trusted search firms in the world. And they're using their considerable experience and ...

The Week's Best Viral Videos & Marketing Lessons

Every week I keep a running list of great viral videos I've come across for use in this column, and in the nearly two years I've been writing it, I've never had a list of videos worth sharing that was as long as this week's. ...

Video Pirates Are Cheap, Stubborn, & Completely Unreasonable

A new study from PricewaterhouseCoopers is painting a dreary picture for television production companies and Hollywood movie studios. It seems that piracy is still a far more attractive option than even the best premium video on-demand services. Even the most aggressive plans the studios have ...

Honeycomb Tablets Are Already Better Than iPads... for Video Marketers

Remember when the iPad was announced, and I wrote about how useless it seemed for people like us that deal with video all the time? Most readers skipped the fact that I was writing about the device from a video standpoint and just labeled me ...

YouTube Partnering With LG To Create A Mobile Device for 3D Junkies

Despite my wishes to the contrary, 3D is still pretty hot in the world of video. Hollywood keeps pumping out films in 3D, and even television commercials and TV shows are getting into the act. So naturally the technology should come to mobile devices, right? ...

Gamification Reaches Yahoo! Ads, Video Ads Next?

I just read an interesting article by Kristina Knight at BizReport that talked about the gamification of several ad campaigns running on Yahoo!. For those not down with the lingo, gamification, is not a word I coined, but it is the utilization of gameplay mechanics ...

5 Tips for Creating Effective Interactive & Clickable Videos

Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it's a much more engaging and connected form of communication than written word. (Wait till my girlfriend reads that). The majority of the ...

Smartphone Usage Jumps 60%, Android Gains Major Ground

Google's Android is working on taking over the world if we are to believe the latest numbers from comScore from their December 2010 U.S. Mobile Subscriber Market Share. Not only that but the uptake of smartphones is rocketing with a year-to-year change of 60%. What ...