Topic - Online Video & future

Google Gets ON2 Video Compression

Google is in the buying mood again it seems as they recently gobbled up ON2 Technologies who create high-quality video compression technology. What’s that mean for the video web? One can never be certain, can one? But we’ll tell you what WE think.

Blip.tv Adds More Knobs to Dashboard, Expands Distribution Channels

Blip.TV recently decided that they didn’t have enough knobs, switches, levers, buttons and what nots on their dashboard. So they decided to upgrade it and throw in some new things for you to play with. Additionally, since they were doing some work anyway, they decided to expand their distribution options as well. Lucky for you, we have the 411 on what’s all new and improved. Also lucky for you, it doesn’t read like a user’s manual for a new automobile, because that just wouldn’t be any fun at all.

How to Make Online Video Accessible to SMBs

In order for online video to become a completely viable marketing tool it needs to be accessible to all levels of business from sole proprietors all the way up to multinational corporations. There are far more SMBs than large corporations and that means there’s a larger possibility to get some new clients for the online video industry. But the question right now is, how accessible is it to small and medium businesses and how do we as an industry go about getting them involved?

FedEx Skips Super Bowl, Opts for Online Video

Fed-Ex has thumbed their nose at the old guard way of advertising early in the year and instead opted for online video. So don’t hold your breath on the uber-cool Fed-Ex Super Bowl commercial as it just won’t be there. Does this mark a major shift from broadcast to online?

IE8 to implement Some HTML 5 Features

HTML 5 just gained another ally in its adoption…Microsoft. Sure it might still be some time before HTML 5 is totally ready for the masses but with such early adopters like IE, Firefox and Safari now, it should start getting a heavy push to become solid.

Online Video Viewing Trends

Metacafe recently commissioned a study to find out who in America is watching online video, how much and what kinds. The results were just released and might be surprising.

One Giant Leap for Online Video Advertising – Solidarity

It’s recently been said that the recession is slowing the adoption of online video for marketing purposes. But it’s not really the only reason. There are many other reasons that advertisers and marketers aren’t jumping on the bandwagon and joining the online video ‘revolution.’ Here’s my quick list of what we need to do before we can expect it to gain complete widespread acceptance like other forms of marketing and advertising.

Open Video – What is Open Source Video all about?

As 2009 unfolds, three things about online video become clear:

1.) With over 17 Billion monthly videos watched in the US alone (according to comScore) and steady month-over-month growth, video is here to stay.
2.) Video exhibits classic long-tail distribution — while YouTube remains the dominant player, video is rapidly moving from destination-sites to the rest of the web, and from Media and Entertainment into the enterprise, with millions of sites streaming video as the new mode of communication.
3.) The conversation is shifting from the technological aspects to the value aspects: not how to build a player or convert between formats but, rather, how to foster audience engagement, drive business values, increase collaboration, and monetize these billions of streams.

Flash Video Obsolete with HTML 5? Open Video Standards

HTML 5 <video> tag  – It’s the end of the world as we know it and Flash feels fine? No, probably not. with the prophesied coming of HTML 5 and the video tag, Flash could be on the very short end of a very long stick and the new messiah for online video could take the world by storm. In fact, without some severely significant reasons to continue using it I daresay that it could go the way of the Dodo in regards to online video. I mean seriously. Within a year or so we simply won’t need it (though Microsoft will probably either drag their feet or screw up the IE adoption of HTML 5 so maybe that’s 2-3 years).

Now, let’s not just automatically write off the old bird shall we? I mean it’s got a lot of things going for it, it’s the old flame we want to keep ignited, not just a Flash in the pan. We’ve been through a lot with her and well, some of us love her. Simply put, she’s everywhere. Everyone is using it, almost everyone has the plugin installed, and nearly every internet user has some idea of what it is so even if they don’t have it installed they’re more than happy to install it.

Email Video Marketing, What’s Old is New Again?

Want to get your video out to the masses? Why not try email? Sure you can’t actually embed videos in email via Javascript (usually) but you can work some other miracles and get them in front of eyeballs thanks to new products popping up for email marketing.

With billions of videos being watched online monthly and almost everyone having some sort of email account, it seems only right that the two be once again reunited into a mass marketing tool. So much so that multiple services are now offering up new ways to do just that.

The Evolution & Equalization of Web Video & Television

Mike Hudack, The CEO of Blip.tv, was interviewed yesterday by Jolie O’Dell (nice) on ReadWriteWeb about how online video and television are evolving together. Revenue models, show length and format, distribution, and consumption are all called into question as the web targets increasingly narrow and engaged niche audiences.

Mobile Video & Mobile TV to Soar Over the Next 5 Years

According to research recently released in a new report from Pyramid Research, titled “Mobile Video Services: A Five-Year Global Market Forecast,” mobile video usage will rise at a compound annual growth rate of 28% over the next 5 years.   By 2014, more than 500 million users worldwide will subscribe to mobile video services, equal to 8.5% of all mobile subscription services.