"Look Around" With The Red Hot Chili Peppers Interactive Music Video
I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video--creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can be is through interactive video. The Red Hot Chili Peppers ...
Sometimes Movies Don't Need A Big Screen, They Just Need Any Screen
Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked. Those ...
YouTube Promotional Website, One Hour Per Second, Is The Future Of Infographics
We've posted a lot of great infographics over the years. The format, which typically combines statistical information in a fun animated layout, is very popular. People enjoy learning important statistics, but no one wants to feel like their in school. Infographics are a way for the reader to feel like they're learning while also feeding ...
Content As Marketing - Video Advertising & Monetization With Machinima's Allen DeBevoise
During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and how the future of "content as marketing" is very bright ...
Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com
Some time ago I wrote about Vid.ly - one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they're announcing that everything Vid.ly offers will be directly integrated into Encoding.com for a simple workflow from uploading to ...
Vimeo Fights SOPA, Supports OPEN Act To Curtail Online Video Piracy
I interviewed Senior Counsel for Vimeo, Michael Cheah, who shares his thoughts about why The Stop Online Piracy Act (SOPA). Vimeo is running messages on January 18th (today) highlighting the issue and will invite users to tell Congress to reject SOPA.
Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video
I think I'm going to write an e-book... call it "Drop Out Of College & Learn Video.” I had this revelation after an email chain with ReelSEO writer, Chris Atkinson. See, Chris and I are not only co-workers, but we’ve been friends for more than a decade. And one of the things that defines our ...
90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions
YouTube's Robert Kyncl, the head of global partnerships, took the stage today at CES 2012 and made some big, bold claims that ought to get any video marketer's engine running. Chief among them, that very soon 90% of all web traffic will be video. While you pick your jaw up off the floor, imagine the ...
Google+ Strategy For Taking On Twitter & Facebook: Choke The Life Out Of Them
You've probably seen the news that Google Search is now infused with more personalized content from your Google Plus and Picasa accounts--I say you've probably seen the news because it's everywhere. They're calling it Search Plus Your World. I'm not interested in rehashing the details you have probably already read about. Besides... the real news ...
ReelSEO Wants To Serve You Better In 2012
Wow, as the ReelSEO teams reflects back on 2011, so much has happend and changed around here! And we have so much more planned for 2012! We're really excited about all of the ideas we're dreaming to help you with your online video initiatives, but before we go much further with some of them we'd ...
The First Original Netflix Series Will Be Lilyhammer, Not House Of Cards
Way back a long time ago--something around 9 months ago--we learned that Netflix had outbid everyone for the rights to a new series called House Of Cards. Starring Kevin Spacy, House Of Cards is an American remake of a successful British show. Nearly every major suitor was involved in the bidding--if HBO wants to buy ...
The Louis CK Online Video Experiment Is Now Worth A Million Dollars
Two weeks after Louis CK offered his downloadable streaming concert, "Live at the Beacon Theater" for $5, the experiment has now crossed the million-dollar mark. A couple of days ago on CK's website, he decided to tell everyone that he had made a million and what he was going to do with the money. He ...
Buyers Choose Connected TV Over 3D This Holiday Season As Set-Top Box Demand Drops
If I personally was given the choice of 3D or Connected for a new TV purchase, I would choose connected. Apparently, I'm not the only one according to some new data from Parks Associates in regards to flat-panel TV purchasing intentions and the features .
Xbox Live YouTube App Will Change Online Video - The Reel Web #18
This week there's a lot of little news along with a couple big news items, including what Mark Burnett is doing with his upcoming reality TV shows to make them more social and interactive and the new YouTube app for Xbox Live. We look at both of these, especially the new YouTube app and several ...
Pre-Roll Video Ads Still Reign Supreme, According To Break Media Report
Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and Advertising Perceptions Inc.
