Topic - Online Video & future
Predictions with Local Online Video Marketing – Interview with Topix
I interviewed Chris Tolles, CEO of the online news portal Topix, on his predictions for how video will mature into the local landscape, and its impact for audiences and businesses.
The FTC Will Regulate Blogs – Unethical Bloggers Beware
If you’re a blogger and you write reviews, I would hope you’re already above board. If not… you might want to consider whipping up some sort of disclosure policy.
This is a pretty big deal for the blogging community - The Federal Trade Commission (FTC) announced that it is now regulating bloggers. This very post is now being held to a certain set of standards. They may be a little vague and largely unenforceable, but at least we finally have some standards.
Star Wars Uncut Aims To Reinvent Online Video
Every once in a while, the Internet does something completely unpredictable and amazing. And I love it. I love when someone pushes the envelope with online video and does something truly unique.
There have been plenty of these trailblazers. The LonelyGirl15 guys were really the first to take the idea of user-generated videos and fake them in a convincing way (granted, fake “reality” is not a unique concept, but uploading fake “real” video diaries to YouTube was… at least at the time).
August Video Watching Online Tops Everything Previous
Another month has come and gone and comScore tells it was the best ever. Better than the previous best month which was the month before the best month ever even though it too was, at the time, the best month ever. Confused? Don’t be, just keep reading.
How Rapid Growth in Mobile Technology & HTML 5 will Impact Video
At the SES San Jose Conference, I spoke at the session titled “the next wave for online video.” In that session, both Gregory Markel (of infusecreative) and I spoke about the importance of mobile when it comes to the future of video. Later that day, I had a chance to speak with Michael Boland who is the Program Director of Mobile Local Media for The Kelsey Group. Naturally he has something to say about mobile, and specifically mobile video.
The Next Wave for Online Video Search Optimization
Last month, I was presented with an opportunity that I couldn’t pass up to speak at SES San Jose 2009 . Of course, I accepted and participated on a panel along with Gregory Markel, Founder and President of InfuseCreative, David Burch, Director of Marketing for Tubemogul, and Erin Bouchier, Business Lead for Google / YouTube. The session was titled, “The Next Wave for Online Video.”
Online Video Tops All but Facebook in Social Media Marketing Usage
Yes, that’s a bold statement, but it’s according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage.
Want to know more? Well you know the deal, Clicky clicky and get the 411 on how your industry is doing.
Without Video, Your Website will NOT Rank in the Future
At the Search Engine Strategies conference a few weeks back, we had the pleasure of interviewing Bruce Clay. We asked Bruce about the importance of online video when it comes to organic and universal search ranking algorithms in Google. For those of you not in the search marketing industry, Bruce is sort of a “big kahuna.” He founded www.bruceclay.com back in 1996, before some of us even were on the internet, and his firm Bruce Clay, Inc. , is the is one of the top SEO and SEM firms in the world.
Defining ROI for Online Video: A Fluid & Frank Discussion
Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI
Over the years, we’ve seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for delivering engaging, online user experiences. Not unlike the Web itself, online video has truly transformed the way that content creators and audiences engage, share, learn and collaborate. No longer viewed as “emerging” technology, tools for creating, managing, distributing and measuring video content have matured to the point that we enter our second decade in a business climate where online video is not only widely accepted, but also expected.
Video Ads In Your Print Magazines?
Entertainment Weekly’s September 18th edition will contain an unprecedented piece of content: a video ad. Pepsi and CBS have teamed up for the ad that will run spots for several CBS shows like “How I Met Your Mother” and “Two and a Half Men,” as well as a commercial for Pepsi Max. The video contains 40 minutes worth of spots.
Just in case you didn’t hear me… that’s 40 minutes of ad videos inside your magazine. I can barely stand to watch 4 minutes of TV commercials between segments of Lost, let alone 40 minutes of ads that aren’t even sandwiched between other pieces of video content I’m actually interested in.
Inside YouTube’s Evolution and Recent Changes
You want a great read? Check out Nalts’ article entitled “Seven Secrets YouTube Doesn’t Want You To Know!” It’s full of some great insight on how YouTube works and how it has changed and evolved. Some of this knowledge comes courtesy of Nalts’ first-hand experience as a YouTube user. Some of it comes through some relationships he has with some insiders (I’m sure they were whispering when they told him some of this stuff).
Google Gets ON2 Video Compression
Google is in the buying mood again it seems as they recently gobbled up ON2 Technologies who create high-quality video compression technology. What’s that mean for the video web? One can never be certain, can one? But we’ll tell you what WE think.
