Rick Perry's Viral Video Disaster – What Politicians Do Wrong On YouTube

Republican Texas Governor and GOP presidential primary candidate Rick Perry has neared the three-and-half million mark on his YouTube “Strong” campaign ad since it was released just 5 days ago, but generated nearly half a million dislikes and caused the campaign to disable all social feedback on their YouTube channel – Making for yet another ...
5 Reasons The Latest Michele Bachmann Political YouTube Video Sucks!

If you’ve followed the current Republican Presidential Candidate Debate, Michele Bachmann is still hammering away at Rick Perry’s mandated HPV vaccinations with a new video released yesterday on her YouTube channel. Here are 5 reasons of what’s wrong with “teambachmann”’s attempt to be current with controversy, from a video marketing standpoint.
Hurricanes & Musical Standouts - The Week's Best Viral Videos & Marketing Lessons

Hurricane Irene absolutely dominated the last week's news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, and brands. So pour a cup of coffee and sit ...
The Week's Best Viral Videos & Marketing Lessons - Soccer & Art

It's almost time for the weekend, and since we're heading into that back-to-school time of year, many of you probably have big plans. But before your power through the work day to get to those plans, you might need a little fuel to get you though. Like the kind you get from enjoying several great ...
The Week's Best Viral Videos & Marketing Lessons: Time-Lapse Edition

It's Friday again, and you know what that means: no one wants to concentrate on work, and everyone's already in weekend play-time mode. So why not help ease that transition with something that is equal parts work and entertainment, the ReelSEO viral video round up? We'll give you all the best viral videos from this ...
The Week's Best Viral Videos & Marketing Lessons - Parody Edition

Every week we assemble some of the best and most popular videos from the previous week. One of the best ways to keep your finger on the pulse of the online video marketing world is to check out the videos that go viral every week and see what people are enjoying. Of course, watching a ...
The Week's Best Viral Videos & Marketing Lessons

Major worldwide catastrophes and global news events have a way of swooping in and completely dominating the viral video world, and the situation in Japan is living proof. Videos of the earthquake in action, videos of the tsunami's devastation, and videos of explosions at the nuclear plant have gone viral in record numbers this week, ...
Is YouTube Courting Celebrities To Create Their Own Channels?

YouTube is the clear and obvious king of online video... for now. And they got there by giving the masses a voice and letting any amateur filmmaker create an account and upload videos. But if the latest rumors are true--that YouTube is actively courting specific celebrities and entertainers to create their own branded channel--then the ...
Why Don't All Video Platforms Display Video View Counts?!

When I was preparing a post about Red Letter Media's Star Wars reviews earlier in the week, I discovered something surprising. Well, it was surprising to me. Blip.tv--where Red Letter's latest video is hosted--doesn't share video view counts publicly on the website. It was important to me at the time, because I was trying to ...
Viral Video Lessons Round Up - Tributes, Controversies, and Amateur Filmmaking At Its Best

Every week I scour the web, searching for the most popular viral videos. And because of this weekly Viral Video Lessons Round Up column, I get to claim that it’s all in the name of work. Outstanding. This week saw some fine examples of viral success, some from brands and some from unknowns—which is how ...
Are Parents of YouTube Stars Exploiting Their Kids?
Today I read a pair of editorials that got me thinking about children being used in viral videos. Are we going too far? Are some parents going to live with regret for years for making their kid a star on YouTube?
Rube Goldberg, Slow-Motion and Legos - Viral Video Round Up
This has been one of the busier weeks for viral video that I can remember… at least in terms of the sheer volume of buzzed-about vids. Let’s jump right into our look at three of the best, breaking them down to find their recipe for success.
Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes - 10/30/2009
Welcome back to the third edition of this weekly series where we examine viral video successes (and sometimes failures). The goal is to reverse engineer the examples to help break apart and identify what factors helped the video go viral. Learning from those who succeeded before us is the surest way to find our own ...
Does FunnyOrDie's YouTube Channel Signal A Shift In Focus?
In a move that is somewhat unexpected, Funny Or Die has announced that they will be launching their own YouTube channel. This comes after years of dismissing the idea that such a move was necessary. In fact, to be honest, Funny Or Die started out as somewhat of a direct competitor to YouTube (emphasis on ...
Time for An SMB Video Portal?
One of the big stories from latest comScore Video Metrix press release is the emergence of the TV-show video portal, Hulu. According to Andrew Lipsman, comScore's Director of Industry Analysis, Hulu's rise in the charts speakes to a broader trend of marketing growth with professional-level video content. Will these trends also lead to a predicted ...







