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All You Want For Christmas Are These Videos

All You Want For Christmas Are These Videos

Merry Christmas, everyone.  It's no surprise that there is no shortage of Christmas videos to be found this season.  Finding them isn't difficult; paring them down is very much so.  We have videos here that represent food, music, entertainment, and more, all the things that …

Rhett & Link Create Amazing Video Marketing Campaign in their Sleep – Spot the Differences

Rhett & Link Create Amazing Video Marketing Campaign in their Sleep   Spot the Differences

Rhett & Link, commercial kings of Internet video, have done it again.  Teaming up with SleepBetter, which sells mattresses and bedding and things of the sort, Rhett & Link put together a video where you have to focus, and spot the differences between two virtually …

LG’s ‘So Real It’s Scary’ Video Ad is Great Example of Selling without the Selling

LGs So Real Its Scary Video Ad is Great Example of Selling without the Selling

A few weeks ago LG released an ad for their new IPS monitors, and tent-poling the ad around Halloween, they made a video that would be a pretty scary scenario for all of us: what if the floor of an elevator started falling right in …

Halloween Trick or Treat or How-To Videos You Can Use

Halloween Trick or Treat or How To Videos You Can Use

You can always count on a ton of Halloween content to be swirling around this time of year, and the tent-pole opportunities during this holiday might be the best of all tent-pole opportunities in an given year.  The entertainment value provided by the spooky, the …

Bodyform Video Apology Shows Brands How To Get Social Media Right

Bodyform Video Apology Shows Brands How To Get Social Media Right

The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react …

Videos That Will Keep You Sane and Entertained During the Election

Videos That Will Keep You Sane and Entertained During the Election

It's no surprise when you take a look at "what's trending" on YouTube, you see a host of election videos, usually something a candidate said that was either candidacy-killing or somehow awe inspiring.  Everybody has their agenda when it comes to posting these videos.  But …

How the Right Mix of Awkwardness and Hilarity Can Jump-Start a Channel

How the Right Mix of Awkwardness and Hilarity Can Jump Start a Channel

What makes videos shoot into the stratosphere?  Well, talking to certain experts, it's usually something that is amazing, embarrassing, sexy, random, surprising, illuminating, spectacular, or relevant.  I think most of your Tosh.0, Ridiculousness, Ray William Johnson videos fall under the embarrassing category.  Now how can …

Sometimes, A Catchy Video Title Trumps Content, And Views Follow

Sometimes, A Catchy Video Title Trumps Content, And Views Follow

So, I've been looking at a lot of videos lately, looking for something to praise as an example of fantastic content that maybe a brand or an aspiring video-maker can learn from it.  Alas, many of the videos I'm running across have to do with …

Maker Studios Gets Hilariously Political on YouTube With ‘Caffeinated’ Web Series

Maker Studios Gets Hilariously Political on YouTube With Caffeinated Web Series

It's 2012.  It's an election year.  And you're about to hear a whole bunch of nonsense from the candidates, their followers, and people claiming to be experts in the effort to get their guy into the White House.  But just because all of these political …

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

We've talked pretty exhaustively about how advertisers can make their mark with online video by providing content over an intrusive, selling way.  I ran across the following study conducted by Bluefin Labs for Advertising Age concerning TV ads for Mike's Hard Lemonade.  True, this isn't …

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