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Sometimes, A Catchy Video Title Trumps Content, And Views Follow

Sometimes, A Catchy Video Title Trumps Content, And Views Follow

So, I've been looking at a lot of videos lately, looking for something to praise as an example of fantastic content that maybe a brand or an aspiring video-maker can learn from it.  Alas, many of the videos I'm running across have to do with ...

Maker Studios Gets Hilariously Political on YouTube With 'Caffeinated' Web Series

Maker Studios Gets Hilariously Political on YouTube With Caffeinated Web Series

It's 2012.  It's an election year.  And you're about to hear a whole bunch of nonsense from the candidates, their followers, and people claiming to be experts in the effort to get their guy into the White House.  But just because all of these political ...

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

Video Ads Have Blurred the Line Between Selling and Entertaining Consumers

We've talked pretty exhaustively about how advertisers can make their mark with online video by providing content over an intrusive, selling way.  I ran across the following study conducted by Bluefin Labs for Advertising Age concerning TV ads for Mike's Hard Lemonade.  True, this isn't ...

Cat Videos Will Be Scratching Into Their Own Festival In August

Cat Videos Will Be Scratching Into Their Own Festival In August

It was only a matter of time, I suppose, before cat videos got so popular and ubiquitous as to command its own festival, where cat aficionados could gather into one place and share their love of kitty mischief and cuteness.  Katie Czarniecki Hill is running ...

A Fireworks Display Gone Wrong Shows What Goes Right On YouTube

A Fireworks Display Gone Wrong Shows What Goes Right On YouTube

Many times when we think of how we can make a video successful, we forget that many times, it's a happy accident.  It's just the fact that a camera was there, ready to capture something beautiful in its own right, but maybe something goes wrong.  ...

Jerry Seinfeld Drives New Web Series, "Comedians In Cars Getting Coffee"

Jerry Seinfeld Drives New Web Series, Comedians In Cars Getting Coffee

It looks like Jerry Seinfeld and friends will be trying to offer up a comedy/interview web series later this month, with "Comedians in Cars Getting Coffee."  We keep seeing bigger and bigger names getting into web video and it's easy to see the appeal: they ...

Tide, P&G, Embraces Onion Lampoon of Their Viral Videos

Tide, P&G, Embraces Onion Lampoon of Their Viral Videos

On May 29, The Onion presented a satirical article about a Tide video that is "the hottest thing on the web right now!"  It pointed out a lot of the things that get overplayed in this video sharing and acclaiming game, expressed in vague, excited ...

Zach Galifianakis, Between Two Ferns, Gets Comedy Central Special

Zach Galifianakis, Between Two Ferns, Gets Comedy Central Special

Of all the uncomfortable humor out there, perhaps none is more uncomfortable than Zach Galifianakis' Funny or Die series, "Between Two Ferns," in which the comedian stages a one-on-one with some well-known Hollywood actors.  The actors are somewhat, but not really, in on the joke.  ...

TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

TNT Takes Improv Anywhere Approach To Video Advertising: Push for Viral Drama

A few days ago, cable's TNT unleashed a "We Know Drama" ad that, ironically, is really funny.  You may have seen it by now, but it's well worth an in-depth look as an example of branded entertainment.  In the world of online video, it's not ...

Vitamin Water Calls On YouTube Sensations In New Commercial

Vitamin Water Calls On YouTube Sensations In New Commercial

It's slowly becoming its own genre: put a bunch of recognizable YouTube characters in a commercial and sell your brand with them.  If you've gone to a Regal Cinemas in the last year or so, you've probably seen an ad requesting that you silence your ...

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