Best Branded Viral Video Campaign – Beer Brands Show Video's Versatility
I am always on the lookout for brands that are creating original, engaging online video content. I think brands, with their resources and big pockets, are able to push online video as a medium toward greater heights—at least, as long as they’re eschewing traditional commercials in favor of entertainment content. This week, there are two completely ...
Social Video Works: Viewers Watched 800 Million Branded Videos In 2011
As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still watched 800 Million branded videos since 2011 began, according to ...
The Weekly Online Video News Round Up
Every week, we try to cover the most interesting, most important, and most newsworthy stories in the world of online video. But there are limitations to our abilities; we are only human after all. So naturally, we don't have the time or resources to cover everything we think you should know about with a full ...
The Week's Best Viral Videos & Marketing Lessons: Camera Techniques & Musical Performances
Well, good morning. I hope you're off to a great start on this fine Friday morning. And if you're not... well, then let this column help turn things around and get you pointed in a positive direction. We've collected some of the best videos of the week, from inventive musical performances to some outstanding amateur ...
The Week's Best Viral Videos & Marketing Lessons: Short Films & Fakes
It's that time once again--Friday morning, to be exact--when I provide you with a list of some of the best viral videos I found and read about throughout the week. Some are branded advertisements, some are artistic projects in nature, and of course some are of the usual, funniest-home-video variety. Hopefully you can entertain yourself ...
Best Online Video Advertising Campaigns: Google's Chrome Book Ads Educate & Entertain
Google had the attention of the tech media and blogosphere most of last week by virtue of their annual I/O event, during which they announced many new products, services, and initiatives. One of those new products is the Chrome Book--a web-only laptop that aims to change personal computing forever by stripping out hardware and taking ...
President Obama Has Taken Over Social Video In Just 24 Hours
Some people like to call Obama the social media president. And, in truth, his campaign took advantage of Facebook, YouTube, and Twitter in ways no other presidential candidate ever had, embracing the power of social media to get the message to the masses. He even used YouTube to make the official announcement that he was ...
The Week's Best Viral Videos & Marketing Lessons - Frights, Violence, & Laughs
The second half of the week in the online video world has been dominated by the outbreak of tornadoes Wednesday evening in the southeastern United States. The storms were huge, and the videos are incredible and frightening all at once. You can see several amazing tornado videos in this article, where I talk about how ...
The Week's Best Viral Videos & Marketing Lessons - Tornadoes, Cats, & Cellos
Each Friday I give video curating a shot with this column, hoping to find videos that both entertain and educate. Even in unbranded "home video" success stories we can find things to learn: what causes emotional responses in viewers, how videos are shared, and what types of videos are most likely to trigger viral behavior. ...
The Week's Best Viral Videos & Marketing Lessons - Explosive Amateur Footage
If I showed you the list of potential videos for this week's round up, you guys would certainly begin to worry about me. I have a problem. I can't stop finding, collecting, and watching online videos. Thankfully, my responsibilities here at ReelSEO allow me to mask that addiction as "research." So now, in the name ...
Best Viral Video Marketing Campaign: New Era Knows Their Audience Well
A new video from New Era Cap Company, Inc., is making the rounds, and for good reason: it's hilarious. The spot features a pair of popular television and movie stars arguing about a storied sports rivalry. The ad works extremely well for several reasons: it's funny, it has celebrity endorsements, and it taps into a ...
Monday Morning Grindhouse: Weekend Viral Video Marketing Clips To Start Your Week
Last weekend, an illness kept me cooped up in the house, and I ended up spending it watching emerging viral videos. That led to a Monday round up article to start your week with the weekend's most buzzed-about videos. Which was, apparently, much enjoyed. So this weekend, even though the illness was gone, I found ...
The Week's Best Viral Videos & Marketing Lessons
This technically marks the second viral video round up article of the week, since I also wrote a Monday Morning Grindhouse post as well. And if you enjoyed that... the good news is that it looks like I'll be continuing that as a regular series detailing the best viral clips heading into your work week. ...
YouTube's 100th Anniversary April Fools Joke Takes Online Video Back To 1911
One thing the Internet always bands together for is April Fools Day. You can always count on even the biggest websites to pull out a gem of a gag or phony article. And YouTube always has a little fun with the holiday as well, and this year is no exception. Apparently it's the 100th Anniversary ...
Best Branded Viral Video Marketing Ads - Skittles Creeps You Out & QuadroCopters Play Tennis
Every week there are countless brands taking advantage of the word-of-mouth power of YouTube to spread ideas and thoughts about their company. Some execute their videos better than others. Of all the many branded videos that hit the web on a daily basis, two clips - both released on the same day - stood out ...
