A new white paper from Unruly called "The Science of Sharing" says stop trying to be funny, launch your campaigns on Wednesday for the best sharing, and try to have more than one emotional trigger in your ads.
It's interesting trying to figure out "how to make a viral video." Chances are, though, if you have "viral" in mind while making a video you're probably not thinking the right way. Anyway, here's a video from Hunka Wunda (and bonus vids from Daily Grace and Nigahiga) that tell you the secrets of viral video creation.
The new season of Arrested Development came with lots of high hopes and expectations. And like all things where fans demand to be entertained exactly as they were before, those hopes and dreams were given a reality check. However, this season of Arrested Development is just as good. It's just different.
Did you ever want to see what would happen if Superman kicked a man in the balls? Did you really want to see Patton Oswalt's Star Wars filibuster from Parks & Recreation to come to life? Did you ever want to see a zombie feed on brains in a drive thru? Look no further.
YouTube's Comedy Week looks like it might be really funny. But they're not relying on merely spreading the word: they've got videos chock full of stars promoting the event. From The Lonely Island to Sarah Silverman to Epic Meal Time to even Arnold Schwarzenegger.
YouTube trolls are awful, let's face it. But there's a way to turn their hateful comments into an opportunity to show that you are above it all. And you can create tremendous goodwill with how you handle such comments. This is how you do it.
The Michael Shannon video where he reads the infamous Delta Gamma e-mail is amazing. And so is Will Sasso's Arnold Schwarzenegger Vines all culled together in one YouTube video. And you gotta love Jimmy Kimmel exposing people who think they know every band out there...even if they're made up names.
YouTube is going to have a good ol' fashioned Comedy Week starting May 19. There will be all kinds of celebrities, Hollywood and YouTube alike, doing live performances, stand-up, pranks, collaborations, musical performances, and more.
We have a ton of epic stuff this week. How animals eat their food, Skrillex vs. Mozart, a 100-pound chocolate bar, Mystery Guitar Man gets stuck in a video game, there are epic ask-outs to prom and formals, Old Spice gives their usual cracked take on 80's soap commercials, CGP Grey talks about The Vatican. Are you not entertained? Watch these, you'll definitely be entertained.
In this week's Fun Video Friday we really find out what happens when the Earth loses the sun. We also see what happens when Times Square goes backwards. And one airline has a solution for that awful "kids" problem on airplanes. And if you want to see absolutely stunning time-lapse photography of New Zealand, you've come to the right place.