Goodbye Traditional Ads, Hello Social Video - The Central Institute Of Australia

Businesses big and small, I implore you to pay attention to this video--even if the subject matter may veer into the gross or weird territory (and it does). Because, while the content of the video is definitely important to what I want to say, the ...
Will Ferrell, Old Milwaukee, & The Super Bowl Ad Only North Platte Saw

Old Milwaukee Beer and Funny Or Die put Will Ferrell in a 30-second ad during the Super Bowl, only to seen in the North Platte, Nebraska market. No doubt, the move was made to buy a cheaper Super Bowl ad. But the unusual nature of ...
Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors

While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in ...
The Top 20 Global Online Video Ad Campaigns For January 2012

Volkswagen's Super Bowl teaser ad The Bark Side was top dog in January in Unruly's Global Ads Chart. The 60-second ad, created by LA agency Deutsch, attracted 646,766 shares last month, easily making it the most popular ad. Certainly, the Force is strong with the German ...
The Week's Best Viral Videos & Video Marketing Lessons - Super Bowl Edition

When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only ...
Zooey Deschanel's HelloGiggles Picks Up Web Series, The Single Life

Last year, Dentyne Gum sponsored a scripted online dating web series called The Single Life. Starring Taryn Southern (The Temp Life), Jeremy Searle, and "host" Leslie Miles (Final Destination 5, J Edgar), the show is a fictionalized how-to in online dating, complete with Blind Date-esque ...
Fake And Real Movie Trailers Blur The Line Of Fact And Fiction

Recently, Slate discussed a trailer for the is-it-or-isnt-it-a-movie Bad Ass. Starring Danny Trejo, the ultra-grizzled character actor from the movie Heat and star of the Robert Rodriguez fake-trailer-turned-movie Machete, Bad Ass had David Haglund debating whether the trailer was real or not, and mentioned that ...
The Week's Best Viral Videos & Marketing Lessons - New Years Edition

I originally intended to skip this column this week, instead replacing it with a year-end "best viral videos" round up that would cover all of the last 52 weeks in hilarious viral action. However, a funny thing happened throughout the week that I should have ...
Videos That Didn't Make The Cut - Other YouTube Hits From 2011

One day, I hope, YouTube will make better filters for their site so that almost any search will be relevant to your needs. For instance, the following is a list of videos that I had to use mad search skills to find. You'd think two ...
The Week's Best Viral Videos & Marketing Lessons - Lightsaber Edition

Friday is always a tough day to focus on work. With the weekend near, it can be hard to focus on the pile of paperwork in front of you. And since tomorrow's Christmas Eve, most of you are probably even more distracted than usual. Which ...
Popular Twitter Feed "S*** Girls Say" Becomes A Web Series

It's a flimsy premise, to be sure, but I know lots of people out there will find this really funny. "S*** Girls Say" has over 60,000 Twitter followers, and is run by writers/comedians Kyle Humphrey and Graydon Sheppard. They released their first episode on December ...
Louis CK Tries Online Video Experiment With $5 Downloadable Comedy Show

Louis C.K. is widely recognized as one of the best stand-up comics working today. A former writer for The Late Show With David Letterman, The Dana Carvey Show, The Chris Rock Show, and Late Night With Conan O'Brien, Louis C.K.'s stand-up really took off in ...
Old Spice Man Returns For Christmas Gift-Giving Video Spree

The Old Spice Man is back. Yes, he's still in a towel, but because it's Christmas season, he's also wearing a festive scarf. And he's traded the bathroom as a setting for something that is either a cabin in the woods or a sauna (or ...
An Interview With Jim Meskimen, YouTube Success Story & Man Of Many Voices

Jim Meskimen is an actor who has worked steadily since Ron Howard's 1994 film The Paper. He has a varied career, one filled with voice work for animated films and TV shows along with video games. His IMDB page is absolutely stacked with character acting ...
Vimeo Asks Its Community For Fake Trailers This Weekend

You gotta love Vimeo. It's the video geek's version of YouTube, not nearly as large as the Google-owned property, but the enthusiasm is fantastic there. And one of the best things about Vimeo is their weekend projects. Recently, they did their second annual One Day ...


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