Film Styles & Movie Supercuts - The Week's Best Viral Videos & Marketing Lessons
One of my favorite things about the world of online video, particularly viral video, is the unpredictability of it all. From one day to the next, you never know what kind of clip will be the next to show up and capture viewers' attention. It could be another cute cat video, or it could be ...
Axe & Lynx Get Racy To Find Social Video Success
Forget about playing football for a living or becoming a rock star, what I really want to do when I grow up is create ads for Lynx/Axe. It is a nice and simple marketing message: if you are a young man and use Lynx, you will get lots of hot girls chasing after you.
Short Films & A Mariachi Band: The Week's Best Viral Videos & Marketing Lessons
It's that time once again, as Friday finally arrives and pretty much everyone's ready for the weekend to start immediately. Most of us have to find a way to grind it out through one more work day. And for those people, we created this round up of viral videos, to provide some online video entertainment ...
Updated YouTube Reactions System For Audience Feedback
You might remember several weeks ago when I wrote about how YouTube was testing "reaction" buttons like omg, fail, epic, and lol. You might not remember it, though, because it went away pretty quickly--I didn't see a lot of widespread praise for the feature, and instead it was criticized as silly. Well now YouTube Reactions ...
TomTom Has Found A Formula For Branded Social Video Success
TomTom is a fairly well-known brand name. They're one of the major competitors in the GPS market space, along with Garmin, Magellan, and a few others. However, TomTom has something the other GPS brands don't: a great track record of branded social video and viral video success. In fact, I think they may have stumbled ...
The Week's Best Viral Videos & Marketing Lessons - Soccer & Art
It's almost time for the weekend, and since we're heading into that back-to-school time of year, many of you probably have big plans. But before your power through the work day to get to those plans, you might need a little fuel to get you though. Like the kind you get from enjoying several great ...
Old Spice Man To Go Mano A Mano With New Pitchman Fabio Today At Noon
In Friday's viral video round up, I linked to a new Old Spice commercial starring long-haired model, Fabio, and even implied that I thought he was a dull choice to follow up the pitchman antics of Isaiah Mustafa and NFL player Ray Lewis. Turns out, I jumped the gun, and Old Spice hasn't parted ways ...
The Social Video Blueprint, Part 2: It's About Content, Not Ads
This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check it out first before reading this one. In part two, ...
Top 12 Golf Video Ads That Will Surprisingly Make You Laugh
Humour and golf: not exactly the most natural of bedfellows, are they? Golf is, after all, a stale, boring pursuit, played by rich old men with ruddy cheeks and too much time on their hands. Not exactly humorous, is it? It is not even a proper sport, really. I mean, think about it, what could possibly be ...
The Week's Best Viral Videos & Marketing Lessons: Time-Lapse Edition
It's Friday again, and you know what that means: no one wants to concentrate on work, and everyone's already in weekend play-time mode. So why not help ease that transition with something that is equal parts work and entertainment, the ReelSEO viral video round up? We'll give you all the best viral videos from this ...
Tosh.0 Proves The Power Of Viral Videos & The Need For Video Curation
YouTube officially became the America's Funniest Home Videos of the web when it launched in 2005. With reality shows and programs-making-fun-of-reality-shows being big business, it was only a matter of time before television began to aggregate the best the web had to offer into its own lineup. Within days of each other in June of ...
The Week's Best Viral Videos & Marketing Lessons - Toy Story Edition
It's Friday, and if you're anything like me, that means you wish it was Friday night already. Unfortunately, an entire work day stands between you and the official start of the weekend. But I've got your back. I've collected the week's best viral videos from amateurs and brands for your viewing enjoyment. We'll also talk ...
YouTube Stars Rhett & Link Premiere New IFC Television Show
As Nalts writes today, there aren't too many YouTube stars who have crossed over from the Internet to television with much success. Whether audiences aren't ready to embrace web stars on the TV or the web content doesn't easily translate to the traditional TV format, we're still waiting for a shining success story to help ...
Best Branded Online Video Ad Campaign: DirecTV's Football Cops
There's a movement afoot. You might not have noticed it, because it's been gradual. But more and more brands are turning their backs on traditional video commercials, opting instead for social video marketing. Often, this includes the creation of original branded web series content designed to draw the viewer in, create conversations around the brand, ...
The Week's Best Viral Videos & Marketing Lessons:
We've had quite a crazy week in the world of viral video. We saw rioting, lots of swearing, strange animal behavior, and even some clever video marketing from well-known brands. In case you missed any of the week's most buzzed-about clips--or in case you're merely looking for a way to stall the start of your ...
