The Week's Best Viral Videos & Marketing Lessons - Artists Edition
Greetings, and Happy Day After Thanksgiving--AKA Black Friday. While many of you might be out standing in line for new video gadgets on sale or being trampled at Wal-Mart by the masses, some of you are back to work, fighting the turkey hangover. You didn't think I would make you endure a Friday without a ...
Conan O'Brien To Make Appearance As Himself On Web Therapy
One of the most successful web series out there is Web Therapy, a comedy starring Lisa Kudrow as a not-so-qualified therapist who treats patients via video chat. The series, created by Kudrow and producer/director Don Roos, has attracted a number of name stars such as Courteney Cox, Alan Cumming, and Meryl Streep, but on December ...
Curry's PC World Helps Find The Perfect Hair Drier For Chewbacca
Pop culture. I've written a handful of times about how powerful the right pop culture reference can be in your online video marketing efforts. One of the best ways to get initial attention for your video is to include some kind of reference to a popular character, product, or story. For the best example of ...
The Week's Best Viral Videos - Parody Trailers & Music Videos
The single most-talked-about online video topic all week long was the capture and death of Libyan leader Muammar Gaddafi. In fact, if you merely browse YouTube by "most viewed this week," nearly every other video will be Gaddafi-related. I'm not interested in covering ground the major news channels have already explored (or in grossing people out ...
William Shater's Bohemian Rhapsody Is Terrible, Awesome, & Viral
William Shatner recently released a new CD of mostly cover songs called Seeking Major Tom. And yes, to answer your first question, David Bowie's Space Oddity is, indeed, one of the tracks on the album. To answer your second question... I have no idea why Shatner is releasing another album of spoken word cover songs. ...
Wow Moments & Crazy Stunts - The Week's Best Viral Videos & Marketing Lessons
Wow. This was a great week for online video enthusiasts, as there was an unusually large amount of exceptional video content making the rounds. Some of the most notable include great musical videos, clips featuring amazing and surprising "wow moments," and even some good compelling branded video content. So if you have a few minutes--and ...
Aim High Web Series Excels In Its First Two Episodes
Aim High, the high school undercover spy comedy starring Twilight's Jackson Rathbone, premiered its first two episodes this Tuesday on Cambio. You have the choice to watch the episodes with "personalized settings," where your Facebook profile will add your music and pictures to the show, or you can watch it without, which is just as ...
Even The Adult Entertainment Industry Is Turning To Branded Web Series
I guess we're all adults here, but I'm going to try to keep things respectable. I'm going to try to approach this with maturity and sensitivity, and hopefully you'll be able to respect me in the morning. Because when it's your duty to talk about web series news, and you see a new branded web ...
Mr. Brainwash Caps Season 1 Of Hulu's A Day In The Life
Mr. Brainwash, aka, Thierry Guetta, became a fairly well-known street artist thanks to the unusual and entertaining documentary Exit From the Gift Shop. The film is unusual because it was shot by street artist/prankster Banksy, and it led many people to believe that Banksy created Mr. Brainwash as an elaborate hoax. Since the artist Mr. ...
Amazing Rescues & Clever Brands - The Week's Best Viral Videos & Marketing Lessons
This week we have one of the most eclectic viral video round ups we've ever assembled, with animation and incredible high-definition action, and everything in between. It was also a great week for branded video campaigns, with some of the most inventive and clever viral video ads I've seen in a long time. So find yourself a ...
Hurricanes & Musical Standouts - The Week's Best Viral Videos & Marketing Lessons
Hurricane Irene absolutely dominated the last week's news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, and brands. So pour a cup of coffee and sit ...
MTV Viral Video Show Ridiculousness Is A Poor Imitation Of Tosh.0 & Web Soup
Somehow, MTV believes there aren't enough viral video clip shows on television. Joining Web Soup and Tosh.0 is Ridiculousness, hosted by Rob Dyrdek of the network's Fantasy Factory. It premiered this Monday night. Already, it looks like some Wikipedia prankster has "mistakenly" referred to Dyrdek's show as Web Soup, the hyperlink of which leads to ...
10 Reasons Why YouTube Is Better Than TV For Marketers & Advertisers
Television is still one of the most popular media outlets and advertisers will always want their products to be shown into the homes of millions each day. For older people this is the main way that they will be reached but for the younger generations there will be better ways to contact them. Some spend ...
Hulu's Original Web Series, A Day In The Life, Gets Even Better With 2nd Episode
The second episode of Morgan Spurlock's documentary web series A Day in the Life takes a look at stand-up comedian Russell Peters. In the United States, Peters isn't too well-known, but in his native Canada, the UK, and Australia, he has set box office records. He has performed all over the world. On this particular ...
How To Market A Web Series To Generate Interest & Gain Viewers
We have discussed a number of successful web series and what the creators of those series have done to increase awareness, and hopefully viewers. Sometimes, unfortunately, just being good isn't sufficient. A quality show needs not only to connect, but it needs to have a life of its own outside of its episodes, something people ...
