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Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

Best Viral Video Marketing Campaign: New Era Knows Their Audience Well

A new video from New Era Cap Company, Inc., is making the rounds, and for good reason: it's hilarious. The spot features a pair of popular television and movie stars arguing about a storied sports rivalry. The ad works extremely well for several reasons: it's …

Monday Morning Grindhouse: Weekend Viral Video Marketing Clips To Start Your Week

Monday Morning Grindhouse: Weekend Viral Video Marketing Clips To Start Your Week

Last weekend, an illness kept me cooped up in the house, and I ended up spending it watching emerging viral videos. That led to a Monday round up article to start your week with the weekend's most buzzed-about videos. Which was, apparently, much enjoyed. So …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

This technically marks the second viral video round up article of the week, since I also wrote a Monday Morning Grindhouse post as well. And if you enjoyed that… the good news is that it looks like I'll be continuing that as a regular series …

YouTube’s 100th Anniversary April Fools Joke Takes Online Video Back To 1911

YouTubes 100th Anniversary April Fools Joke Takes Online Video Back To 1911

One thing the Internet always bands together for is April Fools Day. You can always count on even the biggest websites to pull out a gem of a gag or phony article. And YouTube always has a little fun with the holiday as well, and …

Best Branded Viral Video Marketing Ads – Skittles Creeps You Out & QuadroCopters Play Tennis

Best Branded Viral Video Marketing Ads   Skittles Creeps You Out & QuadroCopters Play Tennis

Every week there are countless brands taking advantage of the word-of-mouth power of YouTube to spread ideas and thoughts about their company. Some execute their videos better than others. Of all the many branded videos that hit the web on a daily basis, two clips …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

Major worldwide catastrophes and global news events have a way of swooping in and completely dominating the viral video world, and the situation in Japan is living proof. Videos of the earthquake in action, videos of the tsunami's devastation, and videos of explosions at the …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

Is it really Friday already? Another week is in the books, and it's time to round up the best of the viral success stories from this week. We have animals (honestly, you simply can't publish a list of top viral videos without including animal clips …

Best Viral Video Marketing Campaign: Old Spice Pulls Back The Curtain

Best Viral Video Marketing Campaign: Old Spice Pulls Back The Curtain

Old Spice has earned their place in advertising lore. Years from now, when marketing students are making their way through the textbook, there will be an entire chapter on Old Spice Man, and the enormous level of buzz he managed to achieve for the brand …

Is YouTube Courting Celebrities To Create Their Own Channels?

Is YouTube Courting Celebrities To Create Their Own Channels?

YouTube is the clear and obvious king of online video… for now. And they got there by giving the masses a voice and letting any amateur filmmaker create an account and upload videos. But if the latest rumors are true–that YouTube is actively courting specific …

The Latest YouTube Legal Issue Seems Horribly Overblown

The Latest YouTube Legal Issue Seems Horribly Overblown

By now you've probably heard of Evan Emory. He's the 21-year-old Michigan man that now faces 20 years in prison for a simple YouTube prank that has been blown way out of proportion. After Emory completed a harmless musical performance before an elementary school classroom, …

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