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Hurricanes & Musical Standouts – The Week’s Best Viral Videos & Marketing Lessons

Hurricanes & Musical Standouts   The Weeks Best Viral Videos & Marketing Lessons

Hurricane Irene absolutely dominated the last week's news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, …

MTV Viral Video Show Ridiculousness Is A Poor Imitation Of Tosh.0 & Web Soup

MTV Viral Video Show Ridiculousness Is A Poor Imitation Of Tosh.0 & Web Soup

Somehow, MTV believes there aren't enough viral video clip shows on television. Joining Web Soup and Tosh.0 is Ridiculousness, hosted by Rob Dyrdek of the network's Fantasy Factory. It premiered this Monday night. Already, it looks like some Wikipedia prankster has "mistakenly" referred to Dyrdek's …

10 Reasons Why YouTube Is Better Than TV For Marketers & Advertisers

10 Reasons Why YouTube Is Better Than TV For Marketers & Advertisers

Television is still one of the most popular media outlets and advertisers will always want their products to be shown into the homes of millions each day. For older people this is the main way that they will be reached but for the younger generations …

Hulu’s Original Web Series, A Day In The Life, Gets Even Better With 2nd Episode

Hulus Original Web Series, A Day In The Life, Gets Even Better With 2nd Episode

The second episode of Morgan Spurlock's documentary web series A Day in the Life takes a look at stand-up comedian Russell Peters. In the United States, Peters isn't too well-known, but in his native Canada, the UK, and Australia, he has set box office records. …

How To Market A Web Series To Generate Interest & Gain Viewers

How To Market A Web Series To Generate Interest & Gain Viewers

We have discussed a number of successful web series and what the creators of those series have done to increase awareness, and hopefully viewers. Sometimes, unfortunately, just being good isn't sufficient. A quality show needs not only to connect, but it needs to have a …

Film Styles & Movie Supercuts – The Week’s Best Viral Videos & Marketing Lessons

Film Styles & Movie Supercuts   The Weeks Best Viral Videos & Marketing Lessons

One of my favorite things about the world of online video, particularly viral video, is the unpredictability of it all. From one day to the next, you never know what kind of clip will be the next to show up and capture viewers' attention. It …

Axe & Lynx Get Racy To Find Social Video Success

Axe & Lynx Get Racy To Find Social Video Success

Forget about playing football for a living or becoming a rock star, what I really want to do when I grow up is create ads for Lynx/Axe. It is a nice and simple marketing message: if you are a young man and use Lynx, you …

Short Films & A Mariachi Band: The Week’s Best Viral Videos & Marketing Lessons

Short Films & A Mariachi Band: The Weeks Best Viral Videos & Marketing Lessons

It's that time once again, as Friday finally arrives and pretty much everyone's ready for the weekend to start immediately. Most of us have to find a way to grind it out through one more work day. And for those people, we created this round …

Updated YouTube Reactions System For Audience Feedback

Updated YouTube Reactions System For Audience Feedback

You might remember several weeks ago when I wrote about how YouTube was testing "reaction" buttons like omg, fail, epic, and lol. You might not remember it, though, because it went away pretty quickly–I didn't see a lot of widespread praise for the feature, and …

TomTom Has Found A Formula For Branded Social Video Success

TomTom Has Found A Formula For Branded Social Video Success

TomTom is a fairly well-known brand name. They're one of the major competitors in the GPS market space, along with Garmin, Magellan, and a few others. However, TomTom has something the other GPS brands don't: a great track record of branded social video and viral …

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