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Microsoft Focusing on Future of Online Video

Microsoft held their second annual digital showcase last week in New York. On display were several forward-looking concept pieces including online video.

Youtube Contest & Suggestions for Making a “Good” Video

According to the reputable news organization, The Onion, Youtube has just released a new contest and is offering a $100,000 cash prize to the first user to upload a “good video” that has a “shred of originality or artistic merit,” and is “actually worth watching.”  

Viral Video Marketing Disasters: How NBC’s Celebrity Apprentice Failed

celebrity apprentice1 Viral Video Marketing Disasters: How NBC’s Celebrity Apprentice Failed

Viral videos today are a great opportunity for profitable marketing. Yet so many people in traditional advertising today are missing the point of what makes a viral video successful. ReelSEO’s Grant Crowell and Mark Robertson give their review of this past week’s episode of “Celebrity Apprentice,” which featured a task for both teams to create a viral video for the detergent company, ALL, on their new “small and mighty®” detergent brand. Listen to the special podcast by Grant and Mark on what happens when celebrities and ad agencies attempt to create viral videos, and the mistakes they ALL make when they rely on traditional marketing assumptions about online video success.

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Will It Blend (for 50 bucks)? The ‘budget myth’ about a popular viral video campaign

50 dollar will it blend Will It Blend (for 50 bucks)? The budget myth about a popular viral video campaign

One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative strategy can do it, too – right? That ”budget myth” is Blendtec’s popular WillitBlend video campaign, which prompted one panelist at the Search Engine Strategies Chicago 2008 Conference to claim that “the cost to produce it was only $50!” Here’s the story on what the costs actually were, and how the budget myth got spread.

Public domain video footage for online video marketing

If you’re looking for some new creative ideas on buzz marketing with online video, check out the Internet Archive, a virtual digital library of public domain (i.e., free) video content. While its primarily used for research and educational purposes, some companies are drawing from its inventory to create new movie clips for entertainment pieces associated with their own brand.

video ideas thanksgiving Public domain video footage for online video marketing

Pop Culture Nostalgia, Politics, and Online Video Marketing

pop culture nostalgia Pop Culture Nostalgia, Politics, and Online Video MarketingTwo notable made-for-online video commercials endorsing Presidential Candidate Barack Obama, featuring television and movie stars from the early 60’s to the 80’s, have shown some excellent of what makes reprising pop culture icons’ roles a viral success with online video marketing. ReelSEO’s Grant Crowell and Bob Sandidge share their discoveries on the key ingredients in successful pop-political viral videos that SMBs can take advantage of in their own online video marketing campaigns.

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Internet Video Ad Campaign Helps Young Americans Do Their “DUTY”

Thought it would be worthwhile showing you a unique online video marketing campaign titled, “Time for a Change.”

Mixing Video SEO and social marketing – the Blendtec interview

george wrightOne of the more well-known success stories with online video marketing is Blentec – a small company that took what people would think to be a standard generic product (a blender) and make the most entertaining and engaging video content on the web today. ReelSEO’s Grant Crowell recently interviewed the man responsible for the online video marketing success – George Wright, Blendtec’s Sales and Marketing Director – who shares some revealing advice on how combining social networking strategies with SEO can get video to show up prominently in the major search engines’ universal search results, and gather customers from search terms not otherwise thought possible.

The Coolest Cat Fight Video Ever – A Cat Fight Movie

The Coolest Cat Fight Movie Video Ever…  done by an 8 year old.   Who says online video is too hard?   Check out this video done by my friend’s 8 yr old, Noelle.   She even has her own website…  Clearly the imagination and creativity is hard to beat…  and, what an incredible soundtrack.   ;-)

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Anyone See the Humor in This? – Adsense Gone Bad

IYP chuckle

Here is where you can see the live post – “Internet Yellow Pages Need Serious Help with Online Video” and hopefully – AdSense will contextually match up content with ads for the IYP online video offerings in addition to their search offerings. ;-)