Topic - Online Video & funny
Viral Video Round Up – Lessons From This Week’s Viral Successes
Welcome back to the third edition of this weekly series where we examine viral video successes (and sometimes failures). The goal is to reverse engineer the examples to help break apart and identify what factors helped the video go viral. Learning from those who succeeded before us is the surest way to find our own success.
Does FunnyOrDie’s New YouTube Channel Signal A Shift In Focus?
In a move that is somewhat unexpected, Funny Or Die has announced that they will be launching their own YouTube channel. This comes after years of dismissing the idea that such a move was necessary. In fact, to be honest, Funny Or Die started out as somewhat of a direct competitor to YouTube (emphasis on videos that are funny, obviously).
Viral Video Round Up – Lessons From This Week’s Viral Successes
This is the second of what we hope will be a weekly series examining viral video success stories. We aim to point out what’s popular in the world of viral video, and also attempt to analyze what it is that helped create or foster that success.
YouTube’s 100 Greatest Hit Videos in 4 Minutes
Our friends over at theNextWeb discovered this little gem – A 4-minute video montage of “100 Greatest Hits of YouTube.” I wonder how many Billions of views these 100 videos have received and how much in bandwidth these videos have cost YouTube. This montage video itself already has over a million views after only 2 weeks.
How to Stalk your Children with Social Media
From time to time, I like to take five minutes out of my day to watch videos from the Onion for a good laugh. A few months back, I shared with you a video that I found to be quite funny titled, “YouTube Contest Challenges Users To Make A ‘Good’ Video.” Our friend Larry Kless posted the following video, “Facebook, Twitter Revolutionizing How Parents Stalk Their College-Aged Kids,” on his blog as the “Web Video of the Week.” I liked this one and thought you all might enjoy it as well.
Viral Video – Is it the Video You’re Searching for?
The words ‘viral video’ have become synonymous, mostly incorrectly, with increasing brand awareness, online marketing and online video advertising. Yes, viral video can do all of that, but there might be a better way for you and your company to get the word out instead of the shotgun approach of a viral video.
Microsoft Focusing on Future of Online Video
Microsoft held their second annual digital showcase last week in New York. On display were several forward-looking concept pieces including online video.
Youtube Contest & Suggestions for Making a “Good” Video
According to the reputable news organization, The Onion, Youtube has just released a new contest and is offering a $100,000 cash prize to the first user to upload a “good video” that has a “shred of originality or artistic merit,” and is “actually worth watching.”
Viral Video Marketing Disasters: How NBC’s Celebrity Apprentice Failed
Viral videos today are a great opportunity for profitable marketing. Yet so many people in traditional advertising today are missing the point of what makes a viral video successful. ReelSEO’s Grant Crowell and Mark Robertson give their review of this past week’s episode of “Celebrity Apprentice,” which featured a task for both teams to create a viral video for the detergent company, ALL, on their new “small and mighty®” detergent brand. Listen to the special podcast by Grant and Mark on what happens when celebrities and ad agencies attempt to create viral videos, and the mistakes they ALL make when they rely on traditional marketing assumptions about online video success.
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Will It Blend (for 50 bucks)? The ‘budget myth’ about a popular viral video campaign
One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative strategy can do it, too – right? That ”budget myth” is Blendtec’s popular WillitBlend video campaign, which prompted one panelist at the Search Engine Strategies Chicago 2008 Conference to claim that “the cost to produce it was only $50!” Here’s the story on what the costs actually were, and how the budget myth got spread.
Public domain video footage for online video marketing
If you’re looking for some new creative ideas on buzz marketing with online video, check out the Internet Archive, a virtual digital library of public domain (i.e., free) video content. While its primarily used for research and educational purposes, some companies are drawing from its inventory to create new movie clips for entertainment pieces associated with their own brand.
Pop Culture Nostalgia, Politics, and Online Video Marketing
Two notable made-for-online video commercials endorsing Presidential Candidate Barack Obama, featuring television and movie stars from the early 60’s to the 80’s, have shown some excellent of what makes reprising pop culture icons’ roles a viral success with online video marketing. ReelSEO’s Grant Crowell and Bob Sandidge share their discoveries on the key ingredients in successful pop-political viral videos that SMBs can take advantage of in their own online video marketing campaigns.
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