FTC Articles

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Microsoft Is Paying YouTubers To Promote Xbox One

Microsoft Is Paying YouTubers To Promote Xbox One

A leaked report suggests that Microsoft struck a deal with gaming MCN Machinima to promote the Xbox on YouTube with the proviso that creators did not disclose details of any payments received. That potentially violates FTC rules for the companies involved.

Is My Video Legal? Parody and Fair Use in Online Video: Q&A

Is My Video Legal? Parody and Fair Use in Online Video: Q&A

When it comes to video marketing, there are two legal defenses in U.S. for using somebody else's copyrighted work in your video without first receiving expressed permission, those being parody and fair use. In my continued "Is My Video Legal?" video series, I feature a …

How To Defend Your Reputation Against Online Video Defamation

How To Defend Your Reputation Against Online Video Defamation

ReelSEO’s Grant Crowell interviews digital forensic analyst and Internet libel specialist Michael Roberts about how a non-attorney like himself has helped an increasing number of victims of harassment and defamation online, and why he argues that our existing free speech laws need to be changed.

The Rules of Online Video Marketing and PR

The Rules of Online Video Marketing and PR

I recently did a Skype Video interviewed with author David Meerman Scott on the 2nd release of his popular book, The New Rules of Marketing and PR, which has won praise in The New York Times and Computerworld reviews, been on the BusinessWeek bestseller list, …

The FTC Will Regulate Blogs – Unethical Bloggers Beware

If you're a blogger and you write reviews, I would hope you're already above board.  If not… you might want to consider whipping up some sort of disclosure policy. This is a pretty big deal for the blogging community – The Federal Trade Commission (FTC) …

SMBs Fall In Love With Free, Custom Online Video

The demand for SMB video is strong. In conjunction with the launch of the “Fall in Love with Video” sweepstakes, Turnhere is celebrating the achievement of a milestone, the production of their 20,000th for SMBs.

Online Video, Search Marketers and Legal Issues – Interview With Deborah Wilcox

In our continued legal series, ReelSEO's Grant Crowell interviews Deborah Wilcox, partner with the law firm Baker Hostetler and co-chair of the firm's Intellectual Property Litigation Practice. Deborah is one of the longest-standing speakers for search engine marketing conferences on legal issues, having spoken at …

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