FOX Articles

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When Online Videos Become The News – Droid 3, Tattoos, & Soldiers

When Online Videos Become The News   Droid 3, Tattoos, & Soldiers

Every week there are videos that go viral, only to then be picked up by hundreds of news outlets and turned into an actual news story. I'm not talking about a news site simply sharing a video that they've noticed is getting popular—everyone does that. …

New Live TV Streaming Service Bamboom To Avoid Legal Issues?

New Live TV Streaming Service Bamboom To Avoid Legal Issues?

So we've talked about FilmOn and Ivi in the past. They both have been in bitter legal battles with the TV and cable broadcasters. Now, Bamboom is taking a more Zediva approach to it all. For those that don't know what I'm talking about Zediva …

Welcome to Personalized, Geographically Targeted Video Advertising

Welcome to Personalized, Geographically Targeted Video Advertising

While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television–that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, …

Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places …

YouTube Channels Netflix With New Online Movie Rentals

YouTube Channels Netflix With New Online Movie Rentals

After weeks of rumors, anonymous sources, and outright speculation, YouTube has finally gone public with the details of their new movie rental service. Specifically, they've struck deals with NBC/Universal, Sony, & Warner Brothers studios, which leaves several studios that still aren't partners (Fox, Disney, Paramount, …

Is YouTube’s Piracy Problem Holding Up Movie Rental Deals With Studios?

Is YouTubes Piracy Problem Holding Up Movie Rental Deals With Studios?

The latest rumors coming out of The Wrap suggest that YouTube's new movie rental service (one of the worst-kept secrets of the web) is being held up by two or three Hollywood studios that have yet to ink a deal with the video giant. The …

Video On Demand Throw Down: DiSH vs. DirecTV vs. Netflix

Video On Demand Throw Down: DiSH vs. DirecTV vs. Netflix

Netflix just got poked recently by Michael Pachter at Wedbush Securities who said that investors should be wary as the company's costs will continue to climb, but he's failed to grasp their plan I think. DiSH just hooked a really big, 1,800-title fish and DirecTV …

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers

Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face …

YouTube Will Fund Their Own Original Content Channels With $100 Million

YouTube Will Fund Their Own Original Content Channels With $100 Million

According to the Wall Street Journal, YouTube is in the midst of a major overhaul that is aimed at positioning the site as a leading content provider for the Internet television age. The company will dramatically alter their home page to feature professional content–and will …

Fox Is Going To Kill The Flash Mob With New Reality Show

Fox Is Going To Kill The Flash Mob With New Reality Show

How do you know an online trend is possible reaching its apex? When network television creates a summertime reality show around it. Enter Fox's "Mobbed," which airs tonight, March 31, 2011. It's hosted by Howie Mandel, and will showcase various elaborate song and dance routines …

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