When Online Videos Become The News - Droid 3, Tattoos, & Soldiers
Every week there are videos that go viral, only to then be picked up by hundreds of news outlets and turned into an actual news story. I’m not talking about a news site simply sharing a video that they’ve noticed is getting popular—everyone does that. No, I’m talking about when a video grows beyond the ...
New Live TV Streaming Service Bamboom To Avoid Legal Issues?
So we've talked about FilmOn and Ivi in the past. They both have been in bitter legal battles with the TV and cable broadcasters. Now, Bamboom is taking a more Zediva approach to it all. For those that don't know what I'm talking about Zediva offers streams of DVDs which is played in DVD players ...
Welcome to Personalized, Geographically Targeted Video Advertising
While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television--that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, and we all see that same spot no matter who ...
Video Marketing Strategy: Matching Brands & Web Video Stars
If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, “Webstars”) and places their clients' brand messages seamlessly into the celebrity’s actual video creative for ...
YouTube Channels Netflix With New Online Movie Rentals
After weeks of rumors, anonymous sources, and outright speculation, YouTube has finally gone public with the details of their new movie rental service. Specifically, they've struck deals with NBC/Universal, Sony, & Warner Brothers studios, which leaves several studios that still aren't partners (Fox, Disney, Paramount, etc.)--the company already had deals in place with smaller studios ...
Is YouTube's Piracy Problem Holding Up Movie Rental Deals With Studios?
The latest rumors coming out of The Wrap suggest that YouTube's new movie rental service (one of the worst-kept secrets of the web) is being held up by two or three Hollywood studios that have yet to ink a deal with the video giant. The studios in question are Fox, Paramount, & Disney. Their reasons ...
Video On Demand Throw Down: DiSH vs. DirecTV vs. Netflix
Netflix just got poked recently by Michael Pachter at Wedbush Securities who said that investors should be wary as the company's costs will continue to climb, but he's failed to grasp their plan I think. DiSH just hooked a really big, 1,800-title fish and DirecTV wants to offer you Home Premieres, but who will top ...
Nielsen and comScore Continue to Disagree Dramatically in Online Video Numbers
Nielsen and comScore will never see eye-to-eye and that goes doubly for the numbers they report. While comScore said some 174 million Americans viewed online video last month, Nielsen states it's only 144.2 million, or billion if you were to take their chart at face value. But since we know there aren't 144 billion Americans ...
YouTube Will Fund Their Own Original Content Channels With $100 Million
According to the Wall Street Journal, YouTube is in the midst of a major overhaul that is aimed at positioning the site as a leading content provider for the Internet television age. The company will dramatically alter their home page to feature professional content--and will pump as much as $100 Million into funding original professional ...
Fox Is Going To Kill The Flash Mob With New Reality Show
How do you know an online trend is possible reaching its apex? When network television creates a summertime reality show around it. Enter Fox's "Mobbed," which airs tonight, March 31, 2011. It's hosted by Howie Mandel, and will showcase various elaborate song and dance routines developed by the show to help surprise a loved one ...
Is Online Video Dying? Comscore's Video Metrix Says Fizzle in Feb
This doesn't make much sense to me, but it seems like less people in the US (170M vs. 171M) started more video sessions (5B vs. 4.8B) in February than in January, and then watched for less time (816 vs 870 minutes) each. So it seems like viewership is in decline from the all-time high of ...
AT&T DSL, U-Verse Bandwidth Cap Detrimental to Online Video?
AT&T has announced that they will begin capping the bandwidth on DSL and U-Verse accounts starting in May. The limits will be 150GB (landline DSL) and 250GB (U-Verse), per month. Considering they claim download speeds of up to 24Mbps that's a reduction in bandwidth of some 97% for U-Verse if you consider unmetered, always-on 24Mbps ...
YouTube Getting Into The Live Sports Streaming Game
YouTube is actively pursuing deals with professional sporting leagues around the world in a bid to bring more live streaming sporting events to the video site. A Bloomberg report yesterday claims Google is in talks with "most sports leagues," including the NBA, the NHL, and multiple European soccer leagues to show live games on YouTube.
Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream
Accustream just recently published, Pro Online Video 1999 - 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published and hosted by online-only and cross-platform media brands," which makes ...
VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers
comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing them, let's just look at them. Plus, it's Friday and ...
