FOX

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win How the ChevyGuy Flub Became a TechnologyAndStuff YouTube Win 360x240

How the #ChevyGuy Flub Became a #TechnologyAndStuff YouTube Win

Chevrolet's Rikk Wilde become an instant celebrity when he fluffed his lines when awarding Giants' Madison Bumgarner, a Chevy Colorado truck. But #ChevyGuy & #TechnologyAndStuff could be a winner for the automobile company, if they play it right.
TV Tweets Tweak Twitterer Television Time twitter television tweets 360x240

TV Tweets Tweak Twitterer Television Time

Tweets about TV are piquing the curiosity of TV watching Twitterers, and increasing a lot of marketing metrics for that audience. Could this be expanded upon and could it also work for online shows and web series?
Streaming Sunday: Super Bowl to Stream Free Online Via FOX Sports GO superbowl 2014 Fox GO 360x222

Streaming Sunday: Super Bowl to Stream Free Online Via FOX Sports GO

For the third year in a row a broadcaster will stream the Super Bowl free online as FOX uses it's Sports Go app to show providers and viewers what it has to offer. It won't have the same ads, it won't be available on smartphones and it's most likely a ploy by FOX to get more providers to pick up their FOX Sports channels.
Video Ad Viewing Up 31% Year To Year, Completion Rates Flat [REPORT] video advertising 360x240

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.
The Online TV Network That Cried Wolf: Hulu Doesnt Sell Again hulu year end

The Online TV Network That Cried Wolf: Hulu Doesn't Sell Again

Hulu didn't sell again. Back in 2011, it looked like it was hot to sell and then it pulled out at the last minute. And this year, it looked like it was hot to sell again. But Hulu has proven to be one big tease again in 2013.
Vine Teaser of New Wolverine Movie Shows Split Second Creativity Can Work wolverine

Vine Teaser of New Wolverine Movie Shows Split-Second Creativity Can Work

20th Century Fox released Vine footage of the new Wolverine movie yesterday, teasing yet another teaser that would play on MTV later. And that's one of the things Vine is good at--teasing. And it can be an effective marketing tool. Vine isn't being used a ton, but brands have been finding creative ways to implement it.