Tweets about TV are piquing the curiosity of TV watching Twitterers, and increasing a lot of marketing metrics for that audience. Could this be expanded upon and could it also work for online shows and web series?
Will.i.am and Maker Studios are teaming up on YouTube, Amazon is considering a 50% price increase for their Prime service but say that has nothing to do with increasing online video costs, and TiVo is buying content-recommendations company DigitalSmiths. Read about these and other stories of the past few days from ReelSEO.
Desperate to watch the Denver Broncos face up to the Seattle Seahawks this Sunday but won’t be near a TV set? If you have a PC, a Mac, an iPad or an iPhone available then you’ll still be able to watch a live-stream of the game wherever you are.
The NFL is going to block mobile video streaming from inside the Super Bowl Stadium on Sunday, SodaStream might just get the last laugh over their censored Super Bowl ad, and Comcast subs are up. These, and other stories of the day from online video land, from ReelSEO.
Price changes may be coming to Netflix, there could be a new Apple TV on the way soon, and a wireless 4K TV is being developed. Catch up on the latest news snippets from the world of online video, cable, technology, advertising, and marketing in the past few days.
For the third year in a row a broadcaster will stream the Super Bowl free online as FOX uses it’s Sports Go app to show providers and viewers what it has to offer. It won’t have the same ads, it won’t be available on smartphones and it’s most likely a ploy by FOX to get more providers to pick up their FOX Sports channels.
Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That’s around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.
Hulu didn’t sell again. Back in 2011, it looked like it was hot to sell and then it pulled out at the last minute. And this year, it looked like it was hot to sell again. But Hulu has proven to be one big tease again in 2013.
20th Century Fox released Vine footage of the new Wolverine movie yesterday, teasing yet another teaser that would play on MTV later. And that’s one of the things Vine is good at–teasing. And it can be an effective marketing tool. Vine isn’t being used a ton, but brands have been finding creative ways to implement it.
I took all of July and tracked how much online video viewing I was doing to see how I stacked up against the alleged average users in reports from comScore and Nielsen. It might have been an odd month as I had discovered a lot …