fortune 500 Articles

The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies incur. The list includes publicly and privately held companies for which revenues are publicly available. The first Fortune 500 list was published in 1955.
Wal-Mart was the largest company on the list in 2007 and 2008. ExxonMobil was ...

Ogilvy’s Advanced Video Practice Gives Clients A Dedicated Video Specialist Team

Ogilvys Advanced Video Practice Gives Clients A Dedicated Video Specialist Team

Man when I heard Ogilvy, yeah, that Ogilvy, had an all new online video offering they were dealing out to their clients, I said "Self, we need to talk with them and find out what that's all about!" The other half of me, whose task …

Branded Crowdsourced Video Expands As Poptent Opens Brazil Office

Branded Crowdsourced Video Expands As Poptent Opens Brazil Office

Poptent, a crowdsourced video production company catering to brands and ad agencies, is growing. They're also expanding into new regions, with a brand new office in Sao Paulo, Brazil. The new office is designed to serve the company's growing international customer base, and represents the …

With Branded Social Video Content, Shorter Is Better

With Branded Social Video Content, Shorter Is Better

Everyone's looking for ways to take their video and make it more social.  No one is after traditional views anymore–haven't you heard? Social views are where it's at. A viewer is just that… someone who views. A social viewer, however, is someone who views your …

Mobile Video Is 25% More Sticky Than Online Video?

Mobile Video Is 25% More Sticky Than Online Video?

Rhythm NewMedia recently released their Mobile Video Advertising Report for Q4 2010 which had some interesting findings in it. However, they are the largest mobile video ad network and all of the findings in the report are based on metrics from their network so a …

TED Founder Chris Anderson Launches Contest To Find “Ads Worth Spreading”

TED Founder Chris Anderson Launches Contest To Find Ads Worth Spreading

One of my favorite soapboxes of late pertains to video advertising, and what I perceive to be its inevitable merge with regular old videos created for "entertainment."  Advertisers are embracing viral video in new and exciting ways every day, and I think we should applaud …

Amateur Muppets Web Video Proves Creativity Trumps Budget

Amateur Muppets Web Video Proves Creativity Trumps Budget

When I wrote my year-end article last December called "Top 9 Lessons Learned From 2009′s Viral Video Successes," my #1 lesson was this: "Use Muppets! The Muppets make everything better. If there's any way for you to use Muppets in your viral video without infringing on copyright, I …

Online Video, It’s Not Just About Advertising Anymore

Online Video, Its Not Just About Advertising Anymore

Well, it was most likely just porn at one point and then people realized they could make money off of it as a vehicle for advertising. Now it's everywhere and from what Paul Verna, Senior Analyst at eMarketer says, it's not all about advertising anymore.

Video Marketing Tops Search Marketing As A #1 Priority for Brands and Agencies In 2010?

TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries.  The purpose of the research study was to explore current and future trends in the use of online video amongst marketers …

Politicians Still Getting Schooled On How Viral Videos Work

In a move reminiscent of the Lebron James/Nike slam dunk scandal, United States Representative Baron Hill (Democrat, Indiana) attempted to stop an individual from recording his health care town hall meeting on September.  Part of his reasoning had to do with YouTube: "Now the reason …

ScanScout + PointRoll = Total Video Ad Solution

ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a leading provider of rich media advertising, announced a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the …

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