Topic - Online Video & fortune 500
Video Marketing Tops Search Marketing as a #1 Priority for Brands and Agencies in 2010?
TurnHere just released some findings from a survey that they conducted in Q3 with brands and marketing agencies from a wide range of industries. The purpose of the research study was to explore current and future trends in the use of online video amongst marketers across companies of all sizes. And, as you might expect, the news is good for the business of online video.
Politicians Still Getting Schooled On How Viral Videos Work
In a move reminiscent of the Lebron James/Nike slam dunk scandal, United States Representative Baron Hill (Democrat, Indiana) attempted to stop an individual from recording his health care town hall meeting on September. Part of his reasoning had to do with YouTube:
“Now the reason I don’t allow filming is because usually the films end up on YouTube in a compromising position.”
ScanScout + PointRoll = Total Video Ad Solution
ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a leading provider of rich media advertising, announced a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the partnership expands marketers’ distribution channels for non-intrusive, highly targeted in-video ad units and broadens ScanScout’s rich in-stream creative innovation and open platform approach. By partnering, PointRoll and ScanScout are extending their leadership positions in the delivery of scalable, non-intrusive video advertising online through highly interactive formats.
